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Tourism (full time day studies) Rovaniemi, Autumn 2025: R81D25S

Code: R81D25S

Degree:
Bachelor of Hospitality Management

Degree title:
Bachelor of Hospitality Management

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Autumn 2025

Descriptions

The Degree Programme in Tourism focuses on giving our students skills and knowledge required in the international tourism industry. Lapland is an international tourism destination, which offers memorable nature-based high-end experiences to tourists from all over the world and unique learning opportunities and a real-life tourism laboratory to our students.

The Degree Programme in Tourism aims at providing the tourism and hospitality industry with managers who know how to balance travellers’ high expectations for memorable luxury tourism experiences while protecting nature, culture and the whole planet.

The main emphasis and specialisation area in the programme is Tourism Management and Experience Design focusing on nature-based high-end tourism experiences.
In the programme-specific studies we focus on prerequisites for creating and managing nature-based luxury experiences like sustainability, nature tourism, diversity, human resource management, design thinking, risk management and other field-related issues related to the tourism business. Contemporary marketing, including eCommerce and product development, as well as various language and cultural studies have an important role in the degree programme.

We work in close connection with the local tourism business. The Degree Programme in Tourism also has specific tourism companies in the area with which we have deeper cooperation through e.g. various projects and other study-related assignments.

Your studies are divided into specific themes which are implemented at a semester level as follows:
1st autumn semester: Multicultural Tourism and Hospitality
1st spring semester: Multidimensional Tourism Industry
2nd autumn semester: Northern Region in Glocal Context
2nd spring semester: Managing Operational Business Processes
3rd autumn semester: Responsible Experience and Tourism Management
3rd spring semester: Developing Online and Off-line Experiences
4th autumn semester: Responsible Destination Management

Internationalisation and multicultural issues have naturally a central position in your studies, mostly due to the fact that the programme itself is international and its students come from various cultural backgrounds from all over the world. In addition, you have excellent opportunities to take a study exchange period outside Finland during the second year of your studies developing your international and multicultural skills and competences even further. We offer a large selection of our partner institutions where to complete your study exchange period.

As a student you have a possibility to explore the tourism industry and working life, and to develop your own professional skills in practical training periods. The practical training allows you to apply the things you have learnt during your studies. The degree includes 30 ECTS of practical training and you can also complete the training outside Finland. Training offers valuable networks with tourism companies and other organizations.

Your tourism studies, based on the competence acquired, are divided as follows:
Core Competence 110 ECTS
Profiling Competence 70 ECTS
Free-Choice Electives 10 ECTS
Research and Development Competence 20 ECTS

Core competence studies represent those basic skills and competences you will need for your further studies and your future career. All the language studies and trainings are included in these studies. The profiling competence is acquired by completing studies which require deeper knowledge of the field-related issues and in which you will specialise. The research and development studies contain all those studies which are required for completing your final thesis.

The studies take place in Rovaniemi, on Jokiväylä Campus. Study counselling and guidance have been paid special attention to in this programme. All students will get an individual study plan (ISP) in which e.g. credit transfers, previous work experience and recognition of prior competences and skills are included. Individual learning paths are therefore recognised in the ISP. From you we expect active attitude and coworking skills in a multicultural study environment. Your studies in which theory and practice are combined are implemented in a modern learning environment with good facilities and advanced technologies.
After graduating from our programme as a Bachelor of Hospitality Management you will have many interesting career opportunities as an expert in the tourism and hospitality field, working e.g. as a Marketing/Sales Manager, Travel Supervisor, Customer Service/Event Manager, Project Manager/Coordinator or as an entrepreneur.

Show study timings by semester, study year or period

Code Name Credits (cr) 2025-2026 2026-2027 2027-2028 2028-2029 Autumn
2025
Spring
2026
Autumn
2026
Spring
2027
Autumn
2027
Spring
2028
Autumn
2028
1. / 2025 2. / 2026 3. / 2026 1. / 2026 2. / 2027 3. / 2027 1. / 2027 2. / 2028 3. / 2028 1. / 2028
TOUCORE1-2025
CORE COMPETENCE

(Choose all)

95
BASMOD1-2025
Direction Towards Tourism

(Choose all)

30
AMKO045 Start Your UAS Studies 5 5 5 5
R800CF78 Tourism and Hospitality in Global Economy 5 5 5 5
R800CF96 Sustainable Tourism Business 5 5 5 5
R800CF80 Nature-based Luxury Tourism Experience 5 5 5 5
R800CF81 Field Work and Career Options 5 5 5 5
R800CF82 Career Orientation and Self-Branding 5 5 5 5
BASMOD4-2025

(Choose all)

25
R800CF101 Northern Environment and Nature in Tourism 5 5 5 5
R300CE74 Principles of Marketing and Sales 5 5 5 5
R800CF95 Legislation in Travel and Tourism 5 5 5 5
R800CF102 Introduction to Diversity Management and Leadership 5 5 5 5
R800CF97 Introduction to Financial Management in Tourism 5 5 5 5
BASMOD2-2025
Communication Skills

(Choose ects: 10)

10
R801DL15OJ 3rd Language Studies 5 5 5 5
R300CE71 Swedish at work 5 5 5 5
VVV30 Finnish 1 5 5 5 5
VVV31 Finnish 2 5 5 5 5
BASMOD3-2025
Expertise by Practising

(Choose all)

30
R801DL72OJ Basic Training 15 10 10 10
R801DL71OJ Advanced Training 15 15 15 15
TOUPROF2-2025
PROFILING COMPETENCE

(Choose all)

40
TOUFREE21-2025
Free-Choice Electives

(Choose ects: 10)

10
R801MKTGLOJ German Language in Services 5 5 5 5
VVV32 Finnish 3 5 5 5 5
VVV33 Finnish 4 5 5 5 5
VVV666 YKI training 5 5 5 5
PROFMOD5-2025
Advanced Management Skills for Tourism Experts

(Choose one)

5
R800CG03 Human Resource Management in Tourism 5 5 5 5
R300CE92 Employment and Labour Law 5 5 5 5
R800CG02 Management Accounting 5 5 5 5
R800CG04 Strategic Management in Tourism and Hospitality 5 5 5 5
PROFMOD3-2025
Managing Risks and Crises in Tourism Industry

(Choose (pcs) 0)

0
R800CF93 Safety and Risks in Tourism 5 5 5 5
R800CF94 Risk Management in Tourism and Hospitality 5 5 5 5
PROFMOD6-2025
Designing Memorable Experiences and Projects

(Choose (pcs) 25)

25
R800CG05 Hospitality Experience Design Project 10 10 10 10
R800CG08 Collaborative Experience Design 5 5 5 5
R800CF103 Technology driven naturebased tourism 5 5 5 5
R800CF104 New Luxury Service Design 10 10 10 5 5
R800CG07 Destination Experience Management 5 5 5 5
R800CG06 Innovation and Foresight in High-End Destination Experiences 5 5 5 5
R800CG09 Development Project 5 5 5 5
PROFMOD2-2025
Creating Value in Tourism Marketing

(Choose (pcs) 0)

0
R800CF91 Digital Marketing Project 10 10 10 5 5
TOURD21-2025
RESEARCH AND DEVELOPMENT COMPETENCE

(Choose all)

20
R800CG11 Applied Research Methods and Advanced Communication Skills 5 5 5 5
AMKO001 Planning Phase of the Bachelor´s Thesis 5 5 5 5
AMKO002 Implementation Phase of the Bachelor´s Thesis 5 5 5 5
AMKO003 Finishing Phase of the Bachelor´s Thesis 5 5 5 5
Total 210 80 70 50 25 35 45 30 40 25 25 25 35 35 10 30 30 10 25 25 0 25

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Tourism Competences (2023-)

Ethics

The graduating student adheres to the ethical principles and values of their field of profession, taking the principles of equality and non-discrimination into account.
• Is able to take responsibility for their own actions and their consequences and reflects on them in accordance with the ethical principles and values of their field. • Takes others into account and promotes equality and non-discrimination. • Take into account the realisation of diversity and accessibility in their actions. • Understands the principles of responsible conduct of research and adheres to them. • Is able to influence society based on ethical values

Legislation in Travel and Tourism
Safety and Risks in Tourism
Risk Management in Tourism and Hospitality
Digital Marketing Project
Applied Research Methods and Advanced Communication Skills
Foresight and Risk Management Competence

The student:

• understands safety and security as part of sustainable and responsible tourism
business
• recognises the roles and responsibilities of public and private actors
• applies a proactive safety aspect in his/her work
• knows how to use basic foresight tools in practice
• recognises the importance of risk and crisis management in tourism safety
• is able to foresee and take safety and security issues into consideration when
implementing and developing operations from the perspective of companies, networks
and destinations
• is able to foresee development needs of the personnel's competence from the
perspective of the organisation and the whole field
• is able to take cultural elements into account in safety and crisis communication

Legislation in Travel and Tourism
Strategic Management in Tourism and Hospitality
Safety and Risks in Tourism
Risk Management in Tourism and Hospitality
Destination Experience Management
Proactive development

The graduating student is able to develop solutions that anticipate the future of their own field, applying existing knowledge and research and development methods.
• Solves problem situations creatively and reforms operating methods together with others. • Is able to work in projects in cooperation with actors of different fields. • Is able to apply existing knowledge in the field in development and utilises research and development methods. • Is able to seek customer-oriented, sustainable and economically viable solutions, anticipating the future of their field

Strategic Management in Tourism and Hospitality
Collaborative Experience Design
Innovation and Foresight in High-End Destination Experiences
Development Project
Digital Marketing Project
Internationality and multiculturalism

The graduating student is able to operate in multicultural and international operating environments and networks.
• Is familiar with the impacts of their cultural background on their activities and is able to develop operating methods that take multiculturalism into account in their work community.
• Is able to monitor and utilise the international development of their field in their work.
• Is able to communicate internationally in their work tasks.

Tourism and Hospitality in Global Economy
Field Work and Career Options
Management Accounting
Sustainable development

The graduating student is familiar with the principles of sustainable development, promotes their implementation and acts responsibly as a professional and a member of society.
• Is able to use information related to their field in finding, implementing and establishing sustainable solutions and operating models. • Understands sustainability challenges, their interdependencies and the various aspects of issues and problems.

Tourism and Hospitality in Global Economy
Sustainable Tourism Business
Introduction to Financial Management in Tourism
Safety and Risks in Tourism
Innovation and Foresight in High-End Destination Experiences
Development Project
Diversity Competence

The student:

• knows his/her own cultural background
• is familiar with the Lappish and Arctic operating environment and their cultural
elements and is able to utilise them in a sustainable and responsible manner
• knows how to take into account needs and operating methods of customers,
colleagues and other actors with various cultural and otherwise diverse backgrounds
• knows diversity dimensions as well as recognizes and critically evaluates his/her own
stereotypes and biases towards the others
• knows how to work in culturally and otherwise diverse teams and working
environments
• is able to create multicultural contacts and networks to develop tourism and hospitality
services
• takes diversity issues into consideration when planning, implementing and assessing
tourism-related products and services

Career Orientation and Self-Branding
Human Resource Management in Tourism
Hospitality Experience Design Project
Learning to learn

The graduating student recognises the strengths and development areas of their competence and learning methods, and they utilise the opportunities communities and digitalisation provide in their learning.
• Assesses and develops their competence and learning methods in different learning environments. • Is able to acquire, critically assess and appropriately apply the national and international knowledge base and practices of their field. • Also takes responsibility for group learning and sharing what has been learned.

Tourism and Hospitality in Global Economy
Sustainable Tourism Business
Nature-based Luxury Tourism Experience
Introduction to Financial Management in Tourism
Strategic Management in Tourism and Hospitality
Hospitality Experience Design Project
Innovation and Foresight in High-End Destination Experiences
Development Project
Digital Marketing Project
Applied Research Methods and Advanced Communication Skills
Service and Experience Design Competence

The student:

• has a command of holistic approach to tourism product development and co-creation
• has a command of contemporary service and experience design as well as their tools
and methods
• is able to adopt multidisciplinary and cross-border thinking in service and experience
design
• has an understanding of multisensory service experiences and knows how to develop
them
• is able to apply creativity skills and generate innovative ideas
• applies a systematic approach for planning, implementing and developing innovative
services and memorable experiences from the perspective of companies, networks
and destinations
• is able to collate, use and apply diverse and relevant information on service and
experience design

Field Work and Career Options
Hospitality Experience Design Project
Collaborative Experience Design
Destination Experience Management
Innovation and Foresight in High-End Destination Experiences
Operating in a workplace

The graduating student has versatile working life skills and is able to operate in work communities of their field.
• Is able to work constructively in a work community and promotes their own and their work community’s well-being. • Is able to act professionally in communication and interaction situations at a workplace. • Utilises the opportunities offered by technology and digitalisation in their work. • Understands the complexity of changing working life and their own resilience in changing working life situations. • Has capabilities for an entrepreneurial approach.

Field Work and Career Options
Career Orientation and Self-Branding
Human Resource Management in Tourism
Hospitality Experience Design Project
Collaborative Experience Design
Destination Experience Management
Hospitality Management Competence

The student:

• is able to assume a customer-oriented, interactive and hospitable way of acting in
his/her work
• knows how to create a competitive edge from his/her service and hospitality skills
• knows how to apply principles of supervisory work and how to manage human
resources
• knows how to apply labour legislation and the main collective labour agreements in
the tourism field
• is able to take the role of a superior and knows his/her duties and responsibilities
• knows how to use local, national and international networks
• knows how to work as a developing superior
• is able to manage oneself and others, solve group conflicts and motivate group
members
• knows how to manage, assess and develop service business processes in the field of
tourism and experience management
• has knowledge and understanding on strategic management principles

Sustainable Tourism Business
Nature-based Luxury Tourism Experience
Career Orientation and Self-Branding
Legislation in Travel and Tourism
Introduction to Financial Management in Tourism
Human Resource Management in Tourism
Management Accounting
Strategic Management in Tourism and Hospitality
Risk Management in Tourism and Hospitality
Hospitality Experience Design Project
Collaborative Experience Design
Destination Experience Management
Development Project
Digital Marketing Project
Not grouped
Start Your UAS Studies
Northern Environment and Nature in Tourism
Principles of Marketing and Sales
Introduction to Diversity Management and Leadership
3rd Language Studies
Swedish at work
Finnish 1
Finnish 2
Basic Training
Advanced Training
German Language in Services
Finnish 3
Finnish 4
YKI training
Employment and Labour Law
Technology driven naturebased tourism
New Luxury Service Design
Planning Phase of the Bachelor´s Thesis
Implementation Phase of the Bachelor´s Thesis
Finishing Phase of the Bachelor´s Thesis

Code Name Credits (cr)
TOUCORE1-2025
CORE COMPETENCE

(Choose all)

95
BASMOD1-2025
Direction Towards Tourism

(Choose all)

30
AMKO045 Start Your UAS Studies 5
R800CF78 Tourism and Hospitality in Global Economy 5
R800CF96 Sustainable Tourism Business 5
R800CF80 Nature-based Luxury Tourism Experience 5
R800CF81 Field Work and Career Options 5
R800CF82 Career Orientation and Self-Branding 5
BASMOD4-2025

(Choose all)

25
R800CF101 Northern Environment and Nature in Tourism 5
R300CE74 Principles of Marketing and Sales 5
R800CF95 Legislation in Travel and Tourism 5
R800CF102 Introduction to Diversity Management and Leadership 5
R800CF97 Introduction to Financial Management in Tourism 5
BASMOD2-2025
Communication Skills

(Choose ects: 10)

10
R801DL15OJ 3rd Language Studies 5
R300CE71 Swedish at work 5
VVV30 Finnish 1 5
VVV31 Finnish 2 5
BASMOD3-2025
Expertise by Practising

(Choose all)

30
R801DL72OJ Basic Training 15
R801DL71OJ Advanced Training 15
TOUPROF2-2025
PROFILING COMPETENCE

(Choose all)

40
TOUFREE21-2025
Free-Choice Electives

(Choose ects: 10)

10
R801MKTGLOJ German Language in Services 5
VVV32 Finnish 3 5
VVV33 Finnish 4 5
VVV666 YKI training 5
PROFMOD5-2025
Advanced Management Skills for Tourism Experts

(Choose one)

5
R800CG03 Human Resource Management in Tourism 5
R300CE92 Employment and Labour Law 5
R800CG02 Management Accounting 5
R800CG04 Strategic Management in Tourism and Hospitality 5
PROFMOD3-2025
Managing Risks and Crises in Tourism Industry

(Choose (pcs) 0)

0
R800CF93 Safety and Risks in Tourism 5
R800CF94 Risk Management in Tourism and Hospitality 5
PROFMOD6-2025
Designing Memorable Experiences and Projects

(Choose (pcs) 25)

25
R800CG05 Hospitality Experience Design Project 10
R800CG08 Collaborative Experience Design 5
R800CF103 Technology driven naturebased tourism 5
R800CF104 New Luxury Service Design 10
R800CG07 Destination Experience Management 5
R800CG06 Innovation and Foresight in High-End Destination Experiences 5
R800CG09 Development Project 5
PROFMOD2-2025
Creating Value in Tourism Marketing

(Choose (pcs) 0)

0
R800CF91 Digital Marketing Project 10
TOURD21-2025
RESEARCH AND DEVELOPMENT COMPETENCE

(Choose all)

20
R800CG11 Applied Research Methods and Advanced Communication Skills 5
AMKO001 Planning Phase of the Bachelor´s Thesis 5
AMKO002 Implementation Phase of the Bachelor´s Thesis 5
AMKO003 Finishing Phase of the Bachelor´s Thesis 5