Study Guide

Objective

Having completed this study unit
• You understand the overall perception in theory and practice of a tourism company’s strategic management as a key business process which aims at sustainable, future-oriented and competitive business performance.
• You know how to apply various strategic business development tools in a long-term business planning process towards ‘Business Excellence’ within the tourism and hospitality field.
• You know the basic theory and practices of quality management in the tourism and hospitality industry.
• You know how to apply quality management tools in the tourism and hospitality industry and to set vision, mission, goals, ethics and values combining future foresight approaches to design a strategic management plan.

Competences:

Content

Content:
· goal setting, different roles, phases and tools of strategic planning processes to understand the strategic management business process
· role of foresight, quality management and corporate social responsibility in the strategic planning and related development and assessment tools
· using the Business Model Canvas (BMC) and other tools to design strategy
· strategic planning as a whole in a company, its goals and functions
· implementation

Assessment criteria, satisfactory (1)

Satisfactory (2)
Poor (1)

Assessment criteria, good (3)

Very good (4)
Good (3)

Assessment criteria, excellent (5)

Excellent (5)