Opinto-opas

Tavoitteet

Developing Online and Off-line Experiences
Developing Experiences (project)
The student knows how to write written reports by using an academic style in English. He/she knows the right system of referencing. He/she also learns to use creativity when using English in various work related situations and develops his/her written and oral skills of English.

The student:

- learns various styles of written and oral communication

- knows which communication channel to use in different situations

- knows how to write academic text

- is able to write according to the right referencing system

- knows how to take creativity aspects into consideration when communicating in English

- is able to use English also spontaneously in demanding communication situations

Sisältö

Tieto puuttuu

Aika ja paikka

on Rantavitikka campus

Oppimateriaalit

on Moodle study unit materials and  Lapland UAS Thesis Guide 

Opetusmenetelmät

NOT SUITABLE FOR EXCHANGE STUDENTS
The study unit is integrated to Thesis Process and Methodologies and the thesis process.
lectures and class assignments
exam
report polishing
personal branding assignment

Sisällön jaksotus

Lapland UAS style of referencing
Special features of academic writing
Presenting your work
Branding your professional expertise

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)

The student has satisfactory written and oral skills of English. He/she has some problems when using the right referencing style and his/her use of sources does not always follow the principles and regulations given. His/her creativity skills in his/her written and/or oral communication are at a basic level. The English skills of the student are satisfactory but he/she needs assistance. Some assignments are performed according to the instructions.

Poor (1)

The student has satisfactory written and oral skills of English. He/she has a lot of problems when using the right referencing style. He/she has limited understanding of the principles and regulations given about using sources. His/her creativity skills in his/her written and/or oral communication are at a basic level. The English skills of the student are satisfactory but he/she needs a lot of assistance. Only a few assignments are performed according to the instructions.

Fail (0)

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.



Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)

The student has very good written and oral skills of English. He/she knows the principles of the right referencing style and is able to use the sources in an ethical and academic manner. His/her creativity skills in his/her written and/or oral communication are at a very good level. The English skills of the student are fluent. All the assignments are mostly performed according to the instructions.

Good (3)

The student has good written and oral skills of English. He/she knows the main principles of the right referencing style and is able to use most sources in an ethical and academic manner. His/her creativity skills in his/her written and/or oral communication are at a good level. The English skills of the student are good. The assignments are mostly performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student shows excellent written and oral skills of English in his/her communication. He/she knows the right style of referencing and knows how to use sources in an ethical and academic manner. His/her creativity skills in his written and/or oral communication are at an excellent level. The English skills of the student are very fluent. All the assignments are performed according to the instructions.

Arviointimenetelmät ja arvioinnin perusteet

Graded assignments:
1. Quiz on academic writing and Lapland UAS report style 40 %
2. Report polishing 20 %
3. Personal branding assignment 40 %
4. Self evaluation pass / fail

Tavoitteet

Developing Online and Off-line Experiences
Developing Experiences (project)
The student is able to set proper goals for his/her Advanced Training period from the perspective of his/her personal professional development according to his/her career plan. He/she deepens the professional knowledge of his/her duties as a Bachelor of Hospitality Management and applies these professional skills to the working life tasks. He/she is able to work according to creative problem solving and investigative working methods. The student can develop operations of the training place in an evaluative manner.

Sisältö

Tieto puuttuu

Arviointiasteikko

H-5

Arviointikriteeri, hyväksytty/hylätty

Pass

The student is able to find the training place independently and also to take care of the training process and its documentation. She/he knows the objectives of the training and gets information on the specified questions or tasks given before the training period. The student is able to work independently and take care of the given tasks and duties of the organisation or company. He/she also knows which skills and qualities still need development. He/she makes a development project according to the needs of the training place.

The Training Workbook, Contract, the time sheet for the development project and other training-related written assignments and documentation have been completed in a proper and agreed manner and they have been approved by the Training Coordinator. The testimonial and assessment from the employer have been returned to the Training Coordinator.

Fail (0)

The student is unable to meet the requirements of the Advanced Training. He/she is unable to perform the duties and tasks of the training place and does not complete the required assignments. The student does not make or return the required training documents according to the instructions.



Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Tavoitteet

The student gets familiar with different types of tourism products and the basics of customer experiences. In addition, he/she understands the concepts of services and meaningful experiences and is able to distinguish differences between services and meaningful experiences in tourism. The student is able to design different types of tourism services and meaningful experiences by utilising basic design tools.

Sisältö

• Versatile tourism products and related customer experiences
• Introduction to service and meaningful experience design
• Various models of services and meaningful experiences in tourism
• Virtual experiences
• Development of Christmas tourism in Rovaniemi – the Hometown of Santa Claus
• Designing and implementing meaningful experiences (project)
• hospitality and hostmanship
• customers’ cultural background and multicultural communication
• design tools, such as customer persona and customer journey

Aika ja paikka

Rovaniemi, September - November 2023

Oppimateriaalit

Blomme, R. & Melissen, F. 2014. Hospitality experience: An introduction to hospitality management. Houten, The Netherlands: Noordhoff Uitgevers Groningen. Garcia-Rosell, J. C., Haanpää, M. & Janhunen, J. 2019. ‘Dig where you stand’: value-based co-creation through improvisation. Tourism Recreation Research. Jutila, S. M., Paloniemi, P. & Hakkarainen, M. J. 2017. Life in Lapland – Shareable Local Experiences. Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland. Turku: Turun yliopisto, pp. 109-113 (Publication of Turku School of Economics, Pori Unit; Nro A55) Jernsand, E. M., Kraff, H. & Mossberg, L. (2015) Tourism Experience Innovation Through Design, Scandinavian Journal of Hospitality and Tourism, 15:sup1,98-119 Paloniemi, P. & Garcia-Rosell, J. C. 2021. Online experiences: A quick fix or a new opportunity for tourism innovation? Blogtext on shareabletourism.com Pine II, B.J. & Gilmore, J. H. 2013. The experience economy: past, present and future.

Opetusmenetelmät

Lectures, workshop, guest lectures

Harjoittelu- ja työelämäyhteistyö

Cooperation with tourism organizations

Tenttien ajankohdat ja uusintamahdollisuudet

Week 44, to be confirmed later.

Kansainvälisyys

International group of students.

Sisällön jaksotus

The student gets familiar with different types of tourism products and the basics of customer experiences. In addition, he/she understands the concepts of services and meaningful experiences and is able to distinguish differences between services and meaningful experiences in tourism. The student is able to design different types of tourism services and meaningful experiences by utilising basic design tools.

More specific timetable to be announced later.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has satisfactory knowledge of different types of tourism products and customer experiences. He/she knows somehow concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising some basic design tools on a satisfactory level. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has vague knowledge of tourism products and customer experiences. He/she understands somehow concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising some basic design tools with guidance. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations enough or at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student has very good knowledge of different types of tourism products and customer experiences very well. In addition, he/she understands concepts of services and meaningful experiences well. The student is able to design meaningful experiences by utilising the basic design tools. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has good knowledge of different types of tourism products and customer experiences. In addition, he/she understands concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising the basic design tools. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound knowledge of different types of tourism products and customer experiences. In addition, he/she understands concepts of services and meaningful experiences very well. The student is able to design meaningful experiences successfully by utilising the basic design tools. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

Individual Assignment 50 % of the grade
Group assignment, project 50 % of the grade

Late return of the assignment may have a negative impact on grade.

Hylätty (0)

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations enough or at all. He/she does not pass the assignments, tests and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Satisfactory (2)
The student has satisfactory knowledge of different types of tourism products and customer experiences. He/she knows somehow concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising some basic design tools on a satisfactory level. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has vague knowledge of tourism products and customer experiences. He/she understands somehow concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising some basic design tools with guidance. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Very good (4)
The student has very good knowledge of different types of tourism products and customer experiences very well. In addition, he/she understands concepts of services and meaningful experiences well. The student is able to design meaningful experiences by utilising the basic design tools. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has good knowledge of different types of tourism products and customer experiences. In addition, he/she understands concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising the basic design tools. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound knowledge of different types of tourism products and customer experiences. In addition, he/she understands concepts of services and meaningful experiences very well. The student is able to design meaningful experiences successfully by utilising the basic design tools. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Responsible Destination Management
International Destination Experience Project (project)
The student has a holistic view of the competitive destination management and its complexity due to globalisation. He/she can distinguish, analyse and evaluate success factors and challenges related to managing destinations and destination experiences according to the principles of the responsible tourism business.

Sisältö

Tieto puuttuu

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has very basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got very little understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she has a lot of difficulties in applying them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Satisfactory (2)
The student has basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got vague understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management. He/she has difficulties to apply them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has rather good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands mostly how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. Most of the assignments are performed mostly according to the instructions.

Very good (4)
The student has good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound and excellent knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. She/he is able to apply them fully in practical learning assignments. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Tavoitteet

The student knows the principles of digital marketing and branding. The student understands various concepts of service-dominant logic (SDL), value creation and value co-creation in marketing and trends of consumer behaviour in digital marketing. He/she knows the role of strategic digital marketing planning in a company and learns different digital marketing tools and channels. The student understands the concepts of customer relationship management (CRM), the responsible digital marketing and branding, as well as legal perspectives of digital marketing.

Sisältö

• Basics of digital marketing
• Basics of branding (brand identity, branding process, brand management)
• Service-dominant logic (SDL), value creation and value co-creation in digital marketing
• Consumer behaviour in digital marketing
• Digital marketing planning
• Digital marketing tools and channels
• Customer relationship management (CRM)
• Responsible digital marketing and branding
• Legal perspectives of digital marketing (GDPR, IPR)
• Cases: platform economy

Oppimateriaalit

available on Moodle

Opetusmenetelmät

• Lectures on Campus (no online teaching available)
• Workshops (Bring Your Own Device BYOD)
• Reaction paper assignment
• Individual exam

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student knows somehow the principles of digital marketing and branding. He/she is aware of the concepts of service-dominant logic (SDL), value creation and value co-creation in marketing and knows some trends of consumer behaviour in digital marketing. The student understands somehow the role of strategic digital marketing planning in a company and different digital marketing tools and channels. He/she knows some marketing tools and is somewhat aware of the significance of digital environment in marketing. The student is aware of the concepts of customer relationship management (CRM), responsible digital marketing and branding, and legal perspectives of digital marketing. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student knows only some principles of digital marketing and branding. The student understands only somehow the role of strategic digital marketing planning in a company. He/she knows only some marketing tools and is only somewhat aware of the significance of digital environment in marketing. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student knows well the principles of digital marketing and branding. He/she understands clearly the concepts of service-dominant logic (SDL), value creation and value co-creation in marketing and trends of consumer behaviour in digital marketing. The student understands well the role of strategic digital marketing planning in a company and learns different digital marketing tools and channels. He/she knows different marketing tools and is aware of the significance of digital environment in marketing. The student understands well the concepts of customer relationship management (CRM), responsible digital marketing and branding, and legal perspectives of digital marketing. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student knows the principles of digital marketing and branding. He/she understands the concepts of service-dominant logic (SDL), value creation and value co-creation in marketing and trends of consumer behaviour in digital marketing. The student understands the role of strategic digital marketing planning in a company and learns different digital marketing tools and channels. He/she knows different marketing tools and is aware of the significance of digital environment in marketing. The student understands the concepts of customer relationship management (CRM), responsible digital marketing and branding, and legal perspectives of digital marketing. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student knows the principles of digital marketing and branding at an excellent level. He/she understands holistically the concepts of service-dominant logic (SDL), value creation and value co-creation in marketing and trends of consumer behaviour in digital marketing. The student understands very well the role of strategic digital marketing planning in a company and learns different digital marketing tools and channels. He/she knows different marketing tools and is well aware of the significance of digital environment in marketing. The student understands very well the concepts of customer relationship management (CRM), responsible digital marketing and branding, and legal perspectives of digital marketing. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Developing Online and Off-line Experiences
Developing Experiences (project)
The objective of the study unit is to give the student knowledge on how to design experiences in collaboration with a multi-stakeholder network of an event. He/she will apply service and experience design methods as well as co-creation methodology and live-event simulation in an innovative way.

Sisältö

Tieto puuttuu

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has a satisfactory command of the theoretical content of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student has a satisfactory command of the theoretical content of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has a rather good command of the theoretical content of the study unit and is able to apply it somehow in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. The assignments are performed mostly according to the instructions.

Very good (4)
The student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. He/she participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Tavoitteet

Responsible Tourism and Experience Management
Creating Experiences in an Event (project)
The student gets a holistic approach to a tourism company´s strategic management as a long-term key business process which aims at responsible, future-oriented and high quality as well as competitive and profitable business performance. He/she deepens his/her understanding and knowledge on management accounting e.g. profitability planning, budgeting, investment calculations and acquiring (external) funding. As a result, the student knows how to apply various strategic business development tools in order to improve long-term business planning towards `Business Excellence` within the experience economy.

Sisältö

Tieto puuttuu

Aika ja paikka

Lectures are organised in classrooms.

Oppimateriaalit

The list of the reading materials is updated on yearly basis. Each student will familiarise oneself in approx. 10 book chapters/journal articles in addition to other materials, e.g. lecture and/or web-based materials during the study unit.
Evans, .N. – Campbell, D. – Stonehouse, G. 2003. Strategic Management for Travel and Tourism. Oxford: Elsevier. Chapter 1 Strategy and Strategic Objectives for Travel and Tourism Organizations (in Part One) and one case of your choice (presented in Part Six)
Murphy, P. E. – Murphy, A. E. 2004. Strategic Management for Tourism Communities: Bridging the Gaps. Clevedon: Channel View. Chapter 3 Planning (in Part 2)
Tribe, J. 2010. Strategy for Tourism. Oxford: Goodfellow Publishers. Chapters 1 Introduction to Strategy and 2 Mission and Purpose (in Part 1)
Gelter, H. 2010. Total Experience Management – a conceptual model for transformational experiences within tourism. Conference proceedings The Nordic Conference on Experience 2008. Research, Education and Practice in Media 46-78.
Lee, J. et al. 2014. Enablers of top management team support for integrated management control systems innovations. International Journal of Accounting Information Systems 15, 1-25.
Lubin, D.A. – Esty D.C. 2010. The Sustainable Imperative: Lessons for Leader from Previous Game-Changing Megatrends. Harvard Business Review, May, 42-50.
Papalexandris, A. et al. 2005. Integrated Methodology for Putting the Balanced Scorecard into Action European Management Journal 23, 214–227.
Porter M. E. – Kramer M.R. 2006. Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, December, 78-92.
Sentürk, F. K. 2012. A Study to Determine the Usage of Strategic Management Tools in the Hotel Industry. Procedia Social and Behavioral Science 58, 11 – 18.
Sozuer, A. 2011. Self-assessment as a gate to performance improvement: A study on hospitality management in Turkey. Procedia Social and Behavioral Science 24, 1090 – 1097

Opetusmenetelmät

The utilised pedagogical approach includes various pedagogical methods, such as lectures, visiting lecturers, visits to destinations and/or to tourism organizations, practical projects and learning assignments and/or an exam. The specified timetable of the learning process of approximately eleven weeks is planned together with the working life and given at the beginning of the study unit. Tutoring and multi- stakeholder assessment of the learning process take place throughout the study unit according to the assessment criteria.
The study unit will be organised in two separate parts: Part A: Strategic Management 5 ECTS and Part B: Managerial/Management Accounting 5 ECTS.
Depending on the cooperation partners the development task and/or problem may vary on yearly basis.
The student gets a holistic approach to a tourism company´s strategic management as a long-term key business process which aims at future-oriented, responsible and high quality as well as profitable business performance. He/she deepens his/her understanding and knowledge on strategic planning as well as on financial issues. As a result the student knows how to apply various business development and assessment tools in order to improve strategic business operations towards `Business Excellence` in experience economy.
The student:
- knows the basic goals, phases and tools of strategic planning as part of strategic management business process from responsible tourism point of view
- understands the role of foresight, total quality management and corporate social responsibility in the strategic planning and learns to apply related development and assessment tools to promote long-term business planning and strategic management from responsible experience economy perspective
- knows how to use Business Model Canvas (BMC) Balanced Score Card (BSC) as strategic tools
-is a ble to read and analyse financial statements and operations of a company in order to produce information for strategic and financial decisions
- is able to do profitability planning; short-, mid- and long term budgeting and investment calculations
- knows how to acquire (external) funding

Harjoittelu- ja työelämäyhteistyö

The students gain a comprehensive understanding of the global and international operating environment in which tourism companies in Finnish Lapland operate. Furthermore, the financial statements belong to tourism companies in Finnish Lapland. As a result, when assessing financial statements, students will face real-life situations, and the co-created strategic plans will be based on these assessments. The financial statements, however, are anonymised.

Sisällön jaksotus

The study unit will be organised in two separate parts: Part A: Strategic Management 5 ECTS and Part B: Managerial/Management Accounting 5 ECTS. The different parts can be also studied separately.

Lisätietoja opiskelijoille

The study unit will be organised in two separate parts: Part A: Strategic Management 5 ECTS and Part B: Managerial/Management Accounting 5 ECTS. The different parts can be also studied separately.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Poor (1)
The student has vague knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student needs a lot of assistance in performing profitability planning, budgeting and investment calculations and has limited skills to read and analyse financial statements. The student has manifold difficulties to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons very passively and has no analytical, reflective and critical approach in all his/her activities. The student has many challenges in performing the assignments according to the instructions.

Satisfactory (2)
The student has satisfactory knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student needs assistance in performing profitability planning, budgeting and investment calculations and can read and analyse financial statements on a satisfactory level. The student has some difficulties to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons rather passively and shows vague analytical, reflective and critical approach in all his/her activities. The student has challenges in performing the assignments according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has good understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations with some extra instructions and can read and analyse financial statements well. The student knows mostly how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons quite actively and shows somewhat analytical, reflective and critical approach in all his/her activities. Most of the assignments are performed according to the instructions.

Very good (4)
The student has very good understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations mostly independently. In addition, he/she can read and analyse financial statements in a very good manner. The student knows very well how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons actively and shows good analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has profound and excellent understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations independently. In addition, he/she can fully read and analyse financial statements. The student knows in an excellent manner how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons very actively and shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Arviointimenetelmät ja arvioinnin perusteet

art A: Strategic Management 5 ECTS and Part B: Managerial/Management Accounting 5 ECTS are assessed separately based on the topics introduced below:
The student:
Part A:
- knows the basic goals, phases and tools of strategic planning as part of strategic management business process from responsible tourism point of view
- understands the role of foresight, total quality management and corporate social responsibility in the strategic planning and learns to apply related development and assessment tools to promote long-term business planning and strategic management from responsible experience economy perspective
- knows how to use Business Model Canvas (BMC) Balanced Score Card (BSC) as strategic tools

Part B:
-is a ble to read and analyse financial statements and operations of a company in order to produce information for strategic and financial decisions
- is able to do profitability planning; short-, mid- and long term budgeting and investment calculations
- knows how to acquire (external) funding

Hylätty (0)

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.
These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, tyydyttävä (1-2)

Satisfactory (2)
The student has satisfactory knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student needs assistance in performing profitability planning, budgeting and investment calculations and can read and analyse financial statements on a satisfactory level. The student has some difficulties to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons rather passively and shows vague analytical, reflective and critical approach in all his/her activities. The student has challenges in performing the assignments according to the instructions.
Poor (1)
The student has vague knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student needs a lot of assistance in performing profitability planning, budgeting and investment calculations and has limited skills to read and analyse financial statements. The student has manifold difficulties to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons very passively and has no analytical, reflective and critical approach in all his/her activities. The student has many challenges in performing the assignments according to the instructions.

Arviointikriteerit, hyvä (3-4)

Very good (4)
The student has very good understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations mostly independently. In addition, he/she can read and analyse financial statements in a very good manner. The student knows very well how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons actively and shows good analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.
Good (3)
The student has good understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations with some extra instructions and can read and analyse financial statements well. The student knows mostly how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons quite actively and shows somewhat analytical, reflective and critical approach in all his/her activities. Most of the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound and excellent understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations independently. In addition, he/she can fully read and analyse financial statements. The student knows in an excellent manner how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons very actively and shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Tavoitteet

Responsible Destination Management
International Destination Experience Project (project)
The student participates in a group project related to a destination experience development task within the Barents Region or northern Europe. The study unit is project-based, multicultural and international in nature. Participation requires pre-studies and/or previous knowledge on destination management related issues (e.g. Developing Destination Experiences study).

Sisältö

Student
- familiarizes him/herself with the regional tourism destination in question
- identifies existing challenges and opportunities associated with the development of tourism in the regional tourism destination in question
- identifies and evaluates the critical success factors for (cross-border) cooperation
- has an understanding of the destination visitor experience and its relationship to destination branding initiatives
- develops a thematic task in close collaboration with entrepreneurs and other stakeholders in the regional tourism destination in question
Participation requires pre-studies and/or previous knowledge on destination management related issues (e.g. Developing Destination Experiences study unit part).

Aika ja paikka

The destination is determined based on the commission.

Oppimateriaalit

The learning material is given in the beginning of the study unit as the contents depend on the commission.

Opetusmenetelmät

The study unit consists of three parts:
1. Theoretical Journey which is related to studying theoretical topics related to commission, which varies yearly basis.
2. Practical Journey which is implemented as an intensive course or a study tour
3. Reflective Journey which is for documenting and analysing the experiences during the Practical Journey

Harjoittelu- ja työelämäyhteistyö

The study unit has a commission from tourism industry.

Tenttien ajankohdat ja uusintamahdollisuudet

There is no exam.

Kansainvälisyys

The study unit is connected to an international partner school and/or project.

Toteutuksen valinnaiset suoritustavat

The study unit can be substituted with a similar type of practical project or similar.

Lisätietoja opiskelijoille

The implementation of the study unit requires travelling and therefore students need to co-finance a part of the expenses. The usual amount of co-financing has been 50 - 100 € depending on the destination and the commission.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has basic knowledge of the tourism destination. The student vague understanding how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, however performs quite passively and does not have the ability to apply team work skills in action. Only few assignments are performed according to the instructions.

Satisfactory (2)
The student has basic knowledge of the tourism destination. The student vague understanding how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, however performs quite passively and does not have the ability to apply team work skills in action. Most of the assignments are performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has good knowledge of the of the chosen tourism destination. The student knows mostly how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, performs quite actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in most his/her project and team work related activities. Most of the assignments are performed according to the instructions.

Very good (4)
The student has good knowledge of the chosen tourism destination. The student knows mostly how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, performs quite actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in most his/her project and team work related activities. All the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has profound and excellent knowledge of the chosen tourism destination. The student knows how to take into consideration all the relevant issues when developing a destination experiences in the chosen tourism destination. The student participates in the study trip, performs actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in all his/her project and team work related activities. All the assignments are performed according to the instructions.

Hylätty (0)

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Satisfactory 2
The student has basic knowledge of the tourism destination. The student vague understanding how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, however performs quite passively and does not have the ability to apply team work skills in action. Most of the assignments are performed according to the instructions.

Poor 1
The student has basic knowledge of the tourism destination. The student vague understanding how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, however performs quite passively and does not have the ability to apply team work skills in action. Only few assignments are performed according to the instructions.

Arviointikriteerit, hyvä (3-4)

Good 4
The student has good knowledge of the chosen tourism destination. The student knows mostly how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, performs quite actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in most his/her project and team work related activities. All the assignments are performed according to the instructions.

Good 3
The student has good knowledge of the of the chosen tourism destination. The student knows mostly how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, performs quite actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in most his/her project and team work related activities. Most of the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

The student has profound and excellent knowledge of the chosen tourism destination. The student knows how to take into consideration all the relevant issues when developing a destination experiences in the chosen tourism destination. The student participates in the study trip, performs actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in all his/her project and team work related activities. All the assignments are performed according to the instructions.

Tavoitteet

The student develops his/her knowledge and understanding of climate change and importance of biodiversity at a global and local level. The student also understands trends of nature tourism and nature’s role in wellbeing. He/she is able to critically evaluate tourism’s impact on climate change and biodiversity and is able to evaluate products or services that take both aspects into consideration.

Sisältö

• Climate change
• Biodiversity
• Trends in nature tourism
• Nature and wellbeing
• Impact of tourism on climate change and biodiversity
• Evaluating tourism products which have taken into consideration climate change and biodiversity
• Future challenges in tourism related to climate change and biodiversity
• Adaptation and mitigation strategies

Aika ja paikka

Rovaniemi, September-November 2023. More specific timetable will be announced at the beginning of the study unit.

Oppimateriaalit

Will be announced at the beginning of the study unit.

Opetusmenetelmät

Various learning and teaching methods such as lectures, group discussions, workshops, learning assignments, exams.

Tenttien ajankohdat ja uusintamahdollisuudet

Will be announced at the beginning of the study unit.

Kansainvälisyys

International group of students.

Sisällön jaksotus

• Climate change​
• Biodiversity​
• Trends in nature tourism​
• Nature and wellbeing​
• Impact of tourism on climate change and biodiversity​
• Evaluating tourism products which have taken into consideration climate change and biodiversity​
• Future challenges in tourism related to climate change and biodiversity​
• Adaptation and mitigation strategies

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student understands how climate change and biodiversity impact the planet and the tourism industry. He/she is able to apply the knowledge that can be used to enhance tourism operators’ ecological sustainability and use nature as a form of wellbeing. The student understands the basic concepts and tools of climate change and biodiversity and is able to apply them in the tourism field. The student understands his/her own actions in ecological wellbeing of the planet. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student understands how climate change and biodiversity impact the planet and the tourism industry. The student understands the basic tools that can be used to tackle the climate change and loss of biodiversity, especially in the tourism field. The student has a limited understanding of his/her own actions in ecological wellbeing of the planet. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to evaluate how climate change and biodiversity impacts the tourism sector and is able to choose, defend and critique tools and methods that can be used to tackle the climate change and biodiversity loss, especially from the perspective of the tourism sector. He/she is able to critically evaluate nature’s role as a form of wellbeing. The student has a very good understanding of his/her own actions in ecological wellbeing of the planet. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student understands and is able to analyse how climate change and biodiversity impacts the tourism sector. He/she is able to analyse and compare different methods that can be used to enhance tourism operators’ ecological sustainability. The student is able to analyse concepts and tools of climate change and biodiversity and is able to choose and apply the most suitable ones in the tourism field. The student is able to analyse how nature can be used as a form of wellbeing. The student has a good understanding of his/her own actions in ecological wellbeing of the planet. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to investigate how climate change and biodiversity impacts the tourism sector and is able to choose, defend and critique tools and methods that can be used to tackle the climate change and biodiversity loss, especially from the perspective of the tourism sector. The student is able to utilize concepts and tools of climate change and biodiversity management to create new and innovative ways how nature can be utilized in creating wellbeing sustainably. The student has an excellent understanding of his/her own actions in ecological wellbeing of the planet. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

To be confirmed later.

Tavoitteet

The student creates a strategic marketing plan and carries out a marketing project for a commissioner. He/she learns to create marketing content to a certain target group and to use different digital marketing tools in practice. The student also learns to apply responsible marketing practices and evaluate the results of the project.

Sisältö

• Marketing planning and implementation of a marketing plan
• Digital marketing tools and channels
• Content marketing and storytelling
• Budgeting
• Analysing the results of the marketing project
• Responsible digital marketing and branding
• Legal perspectives of digital marketing (GDPR, IPR)

Aika ja paikka

vk 7-16 2024

Oppimateriaalit

Materiaali jaetaan opintojakson alkaessa

Opetusmenetelmät

Projektityöskentely, ohjaus ja työpajat
Vaatimuksena Digital Marketing and Branding -opintojakson suoritus tai vastaavat tiedot.

Harjoittelu- ja työelämäyhteistyö

Opintojakson oppimistehtävä tehdään työelämätoimeksiantona

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student is able to create a strategic marketing plan and carry out a marketing project for a commissioner. He/she is able to create marketing content to a certain target group and to use some digital marketing tools in practice. The student applies responsible marketing practices and is somehow able to evaluate the results of the project. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student is able to create a strategic marketing plan and carry out a marketing project for a commissioner with guidance. He/she is able to create some marketing content and to use some digital marketing tools in practice. The student is aware of responsible marketing practices and is somehow able to evaluate the results of the project. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to create a very good strategic marketing plan and carry out a creative marketing project for a commissioner. He/she is able to create very good marketing content to a certain target group and to use various digital marketing tools in practice. The student applies responsible marketing practices and is able to evaluate the results of the project critically. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is able to create a good strategic marketing plan and carry out a marketing project for a commissioner. He/she is able to create good marketing content to a certain target group and to use some digital marketing tools in practice. The student applies responsible marketing practices and is able to evaluate the results of the project. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to create an excellent strategic marketing plan and carry out an innovative marketing project for a commissioner. He/she is able to create innovative and creative marketing content to a certain target group and to use various digital marketing tools in practice. The student applies responsible marketing practices and is able to evaluate the results of the project critically. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

0-5

Tavoitteet

The student knows the principles of customer-oriented marketing, service-dominant logic and modern marketing thinking. He/she knows the role of marketing in a company. The student understands target group thinking and factors influencing consumer behaviour. He/she understands the role of strategic marketing planning as a success factor of a company. He/she knows different marketing tools and the significance of digital environment in marketing. The student understands responsible marketing practices.

Sisältö

• Marketing thinking
• Service-dominant logic (SDL)
• Consumer behaviour
• Basics of strategic marketing planning
• Traditional and digital marketing tools and channels
• Marketing communication
• Responsible marketing

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student knows somehow the principles of customer-oriented marketing, He/she understands somehow the role of marketing in a company. The student understands somehow the target group thinking and the very basics of strategic marketing planning. He/she knows some marketing tools. The student understands somehow the importance of responsible marketing practices. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student does not have a proper understanding of the principles of marketing. He/she understands only somehow the role of marketing in a company. The student understands the target group thinking and some basics issues of marketing planning. He/she knows a few marketing tools. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student knows very well the principles of customer-oriented marketing, service-dominant logic and the modern marketing thinking. He/she understands clearly the role of marketing in a company and the concepts of value creation and value co-creation. The student understands well the target group thinking and the basics of strategic marketing planning. He/she knows very well different marketing tools and the digital environment in marketing. The student understands well the importance of responsible marketing practices. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student knows well the principles of customer-oriented marketing, service-dominant logic and the modern marketing thinking. He/she understands the role of marketing in a company and the concepts of value creation and value co-creation. The student understands the target group thinking and the basics of strategic marketing planning. He/she knows well different marketing tools and the digital environment in marketing. The student understands the importance of responsible marketing practices. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student knows the principles of customer-oriented marketing, service-dominant logic and the modern marketing thinking at an excellent level. He/she understands holistically the role of marketing in a company. The student understands very well the target group thinking and the basics of strategic marketing planning. He/she knows different marketing tools and is very well aware of the significance of digital environment in marketing. The student understands very well the importance of responsible marketing practices. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Responsible Tourism and Experience Management
Creating Experiences in an Event (project)
The student knows how to manage human resources in tourism related SMEs offering experience products and can recognise the requirements for HRM practices derived from co-creating meaningful experiences. He/she understands the contents of human resource management (HRM) functions and methods and learns to implement them in practice. The student is familiar with the essential labour legislation and knows the main collective labour agreements that concern the tourism field and is able to apply them in practice. He/she is able to act as a superior/supervisor in the tourism related SMEs and has a command of labour law and employment contract issues related to the tourism field. The student has a command of e.g. staff planning, staff acquisition, induction training and he/she knows how to apply HRM related ICT tools in practice.

Sisältö

Tieto puuttuu

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Poor (1)
The student has limited knowledge of the contemporary human resource management practices in tourism related SMEs.  He/she understands somehow the contents of HRM functions and methods and but does not really know how to implement them in practice. The student knows the basics of the essential labour legislation. He/she participates in the contact lessons but does not bring very much contribution. The student is not able to show an analytical, reflective and critical approach in his/her activities. Only some assignments are performed according to the instructions.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Satisfactory (2)
The student has basic knowledge of the contemporary human resource management practices in tourism related SMEs.  He/she understands somehow the contents of HRM functions and methods and learns to implement them in practice at a satisfactory level. The student is rather familiar with the essential labour legislation and knows the basics of the main collective labour agreements that concern the tourism field and is able to apply them in practice at a satisfactory level. He/she participates in the contact lessons but does not have a very analytical, reflective and critical approach in his/her activities. Most of the assignments are performed according to the instructions.

Arviointikriteerit, hyvä (3)

Very good (4)

The student has very good knowledge of the contemporary human resource management practices in tourism related SMEs.  He/she understands clearly the contents of HRM functions and methods and knows how to implement them in practice very well. The student has very good knowledge of the essential labour legislation and the main collective labour agreements that concern the tourism field and is able to apply them in practice. He/she participates in the contact lessons actively and shows a very good analytical and reflective approach in his/her activities. All the assignments are performed according to the instructions.

Good (3)

The student has good knowledge of the contemporary human resource management practices in tourism related SMEs.  He/she understands the contents of HRM functions and methods and knows quite well how to implement them in practice. The student understands the essential labour legislation and the basics of the main collective labour agreements that concern the tourism field and knows how to apply them in practice. He/she participates in the contact lessons quite actively and shows a good analytical and reflective approach in most his/her activities. Most of the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has profound knowledge of the contemporary human resource management practices in tourism related SMEs.  He/she understands very well the contents of HRM functions and methods and knows how to implement them in practice at an excellent level. The student has a command of the essential labour legislation and the main collective labour agreements that concern the tourism field and is fully able to apply them in practice. The student understands the meaning of legal issues in HRM. He/she participates in the contact lessons very actively and shows an excellent analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Tavoitteet

The student is able to distinguish HRM as a function in an organization as well as the tasks and aims of HRM. He/she is able to distinguish the role of leadership in an organisation and understands leadership skills in different situations. He/she is able to act as a superior/supervisor in the tourism related SMEs.

The student knows the importance of employee wellbeing and positive employee experience as a success factor in the field of tourism and hospitality. The student is familiar with the essential labour legislation and knows the main collective labour agreements which concern the tourism field. The student understands the labour law and employment contract issues related to the tourism field. The student knows e.g. staff planning, staff acquisition, induction training processes and he/she knows how to use HRM-related ICT tools in practice.

The student understands the importance of networking and partnerships at a business and individual level. The student is familiar with various aspects of the Finnish working culture.

Sisältö

• HRM as a function
• Tasks and aims of HRM
• Leadership and leadership skills
• Employee wellbeing as a success factor
• Importance of networking and partnerships
• Labour law and employment contract issues
• Staff planning software
• Finnish work culture

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Excellent (5)
The student is able to analyse HRM as a function in a larger context. He/she can critically evaluate a suitable solution when discussing the role of leadership in an organisation. The student is able to evaluate the importance of employee wellbeing as a success factor. The student can analyse options related to labour legislation and apply the main collective labour agreements in the case at hand. The student is able to utilize staff planning software tools. He/she is able to choose and evaluate methods/tools used in staff planning, staff acquisition and the induction training processes. All the assignments are performed according to the instructions and deadlines.

Very good (4)
The student is able to apply HRM as a function in a larger context. He/she can choose and analyse a suitable solution for the task at hand when discussing the role of leadership in an organisation. The student is able to analyse and identify the importance of employee wellbeing. The student can evaluate options related to labour legislation and apply the main collective labour agreements in the case at hand. The student is able to use staff planning software tools in the given context. He/she is able to choose methods/tools used in staff planning, staff acquisition and the induction training processes. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is able to apply HRM functions in the given context. He/she can choose a suitable solution for the task at hand when discussing the role of leadership in an organisation. The student is able to analyse the importance of employee wellbeing. The student can apply labour legislation and choose aspects of the main collective labour agreements in the case at hand. The student is able to use staff planning software tools in the given context with guidance. He/she is able to identify methods/tools used in staff planning, staff acquisition and the induction training processes. Most of the assignments are performed according to the instructions and deadlines.

Satisfactory (2)
The student is able to explain HRM as a function. He/she is able to apply tasks and aims of HRM as well as differentiate the role of leadership in an organisation. The student is able to demonstrate the importance of employee wellbeing. He/she can identify the essential labour legislation as well as collective labour agreements which concern the tourism field. The student is able to identify the labour law and employment contract issues related to the tourism field. The student is able use staff planning software tools in the given context with assistance. He/she understands methods/tools used in staff planning, staff acquisition and the induction training processes. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student is able to identify HRM as a function and he/she knows tasks and aims of HRM. The student understands the role of leadership in an organisation. The student knows the essential labour legislation and the main collective labour agreements in the tourism field. The student is able to use staff planning software tools in the given context with a lot of assistance. He/she knows methods/tools used in staff planning, staff acquisition and the induction training processes. The student knows the importance of employee wellbeing as a success factor. He/she understands the importance of networking. The student is familiar with various aspects of the Finnish working culture. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to apply HRM as a function in a larger context. He/she can choose and analyse a suitable solution for the task at hand when discussing the role of leadership in an organisation. The student is able to analyse and identify the importance of employee wellbeing. The student can evaluate options related to labour legislation and apply the main collective labour agreements in the case at hand. The student is able to use staff planning software tools in the given context. He/she is able to choose methods/tools used in staff planning, staff acquisition and the induction training processes. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is able to apply HRM functions in the given context. He/she can choose a suitable solution for the task at hand when discussing the role of leadership in an organisation. The student is able to analyse the importance of employee wellbeing. The student can apply labour legislation and choose aspects of the main collective labour agreements in the case at hand. The student is able to use staff planning software tools in the given context with guidance. He/she is able to identify methods/tools used in staff planning, staff acquisition and the induction training processes. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to analyse HRM as a function in a larger context. He/she can critically evaluate a suitable solution when discussing the role of leadership in an organisation. The student is able to evaluate the importance of employee wellbeing as a success factor. The student can analyse options related to labour legislation and apply the main collective labour agreements in the case at hand. The student is able to utilize staff planning software tools. He/she is able to choose and evaluate methods/tools used in staff planning, staff acquisition and the induction training processes. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student knows the legal environment of a company in the field of travel and tourism and he/she knows the relevant tourism-related legislation. The student knows the basics of contract and corporate law and their meaning and role in business. He/she can retrieve and apply legal information. He/she recognizes the main legal factors, legal duties and challenges in the travel and tourism business.

Sisältö

Basics of contract law:
• Overview of Finnish legislation and the courts of justice
• Law of the person
• Meaning, content and different types of contracts, especially in the travel and tourism field
• Contract law legislation and legal sources
• Consumer protection
• Main principles of compensation for damage

Basics of corporate law:
• Freedom of trade
• Regulation of businesses
• Establishing a company
• Company forms and their special features

Travel and tourism law:
• Overview of the relevant legislation applied in the field
• Travel service combinations regulations
• Everyman’s rights
• Basics of safety legislation
• Regulation of the marketing in tourism field (data protection, Consumer protection act, IP-rights)

• Searching and applying judicial knowledge into practice

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student shows basic-level analytical and reflective thinking and practical skills in his/her studies and work-related tasks. He/she has basic knowledge of both business as well as travel and tourism related legislation and he/she can describe it. He/she is able to find and use this legal information with assistance but cannot fully apply it. He/she recognizes the main legal factors and challenges in the travel and tourism business and can give examples of them. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has basic knowledge of both business as well as travel and tourism related legislation. He/she can retrieve and apply legal information in simple cases with assistance. He/she recognizes some legal factors and challenges in the travel and tourism business. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student shows good critical, analytical and reflective thinking and practical skills in his/her studies and work-related tasks. He/she has good knowledge of both business as well as travel and tourism related legislation. He/she is able to find relevant legal information and apply it. The student understands the meaning of legal issues in the travel tourism business and can take these legal factors into account when making decisions. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student shows critical, analytical and reflective thinking and practical skills in his/her studies and work-related tasks. The student understands both the basics of business as well as travel and tourism related legislation. He/she can retrieve and apply relevant legal information by leaning to the study materials/given instructions. The student understands the main legal factors and challenges in the travel and tourism business. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

cellent (5)
The student shows excellent critical, analytical and reflective thinking and practical skills in his/her studies and work-related tasks. He/she has excellent knowledge of both business as well as travel and tourism related legislation. He/she can efficiently and independently retrieve and apply relevant legal information in problem solving and justify decisions. The student can foresee legal challenges in the travel and tourism business. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Individual level:
The student learns and understands his/her own cultural background and its impact on daily decision making and how they interact with each other. He/she also learns a broad set of diversity dimensions and recognizes and critically evaluates His/her own stereotypes and biases towards the others. The student understands the basic concepts of cultural diversity and is able to communicate effectively in different international environments.

Organisational and team level:
The student is able to work in culturally and otherwise diverse teams and organisations. He/she is able to contribute, collaborate, communicate and debate in diverse teams and understand the needs of organizations from diversity perspectives. The student is able to deal with complexities arising from diversity related issues.

Societal level:
The student understands the impact of diversity and cultural differences at a global and national level.

Sisältö

• Understanding and reflecting of one’s own culture and diversity
• Cross-cultural communication and central concepts
• Diversity and central concepts
• Working in diverse teams
• Solving diversity related challenges
• Understanding the role of diversity and culture on the global scene
• Cultural sensitivity
• Visitors from diverse backgrounds, e.g. Sami people, other minorities and people from different cultural backgrounds
• Work opportunities (alumni)
• Cultural and social sustainability
• Diversity of experiences

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Excellent (5)
The student is able to investigate how his/her own cultural background impacts the way he/she perceives the others and the world and to use this information to develop systems around diversity management. He/she is able to defend and critique his/her personal knowledge and experiences and use them to get others think and do. The student is able to utilize concepts and tools of diversity management to create new and suitable conditions in an individual, team and company setting. He/she is able to critically evaluate the pros and cons of his/her choices. All the assignments are performed according to the instructions and deadlines.

Very good (4)
The student is able to evaluate how his/her own cultural background impacts the way he/she perceives the others and the world. He/she
is able to defend and critique his/her personal knowledge and experiences. The student understands concepts and tools of diversity management and is able to select the most fitting ones in an individual, team and company setting. He/she is able to critically evaluate the pros and cons of his/her choices. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student understands and is able to analyse how his/her own cultural background impacts the way he/she perceives the others and the world. He/she is able to analyse, compare and question his/her personal knowledge and experiences. The student is able to analyse concepts and tools of diversity management and is able to examine and choose the most fitting ones in an individual, team and company setting. Most of the assignments are performed according to the instructions and deadlines.

Satisfactory (2)
The student understands how his/her own cultural background impacts the way he/she perceives the others and the world. He/she is able to apply the knowledge in personal situations. The student understands the basic concepts and tools of diversity management and is able to apply them in a team and company setting. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student understands how his/her own cultural background impacts the way he/she perceives the others and the world. The student understands the basic concepts and tools of diversity management and how they impact companies, teams and individuals. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to evaluate how his/her own cultural background impacts the way he/she perceives the others and the world. He/she
is able to defend and critique his/her personal knowledge and experiences. The student understands concepts and tools of diversity management and is able to select the most fitting ones in an individual, team and company setting. He/she is able to critically evaluate the pros and cons of his/her choices. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student understands and is able to analyse how his/her own cultural background impacts the way he/she perceives the others and the world. He/she is able to analyse, compare and question his/her personal knowledge and experiences. The student is able to analyse concepts and tools of diversity management and is able to examine and choose the most fitting ones in an individual, team and company setting. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to investigate how his/her own cultural background impacts the way he/she perceives the others and the world and to use this information to develop systems around diversity management. He/she is able to defend and critique his/her personal knowledge and experiences and use them to get others think and do. The student is able to utilize concepts and tools of diversity management to create new and suitable conditions in an individual, team and company setting. He/she is able to critically evaluate the pros and cons of his/her choices. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student gets familiar with the working life and various policies of the working place which support his/her knowledge and skills. He/she gets experience of basic tasks and duties of the tourism and hospitality industry and is able to see his/her duties as part of the operations of the whole organisation. The student knows various parts of the organisation’s operations and is able to work as a member of a team. He/she adopts a positive service attitude as well as shows responsibility and initiative. He/she sees the importance of the training as part of his/her professional development and is able to set goals for it.

Sisältö

• Training application process
• Documentation needed for recruitment
• Basic duties and tasks in the tourism and hospitality field
• Operations and tasks of the training company/organisation
• Post-documentation of the training

Arviointiasteikko

H-5

Arviointikriteeri, hyväksytty/hylätty

Pass
The student is able to find the training place independently and to take care of the training process and documentation. She/he knows the objectives of the training and gets information on the operations and personnel structure of the training place. The student is able to work independently and take care of the basic tasks and duties of the organisation or company. He/she also knows which skills and qualities still need development. He/she makes a small-scale development plan of a task or process of the training place and implements it if it is possible.

The Training Workbook, Contract and training-related written assignments have been completed in a proper and agreed manner, and they have been approved by the Training Coordinator. The testimonial and assessment from the employer have been returned to the Training Coordinator. All the assignments are performed and returned according to the instructions and deadlines.

Fail (0)
The student is unable to meet the requirements of the Basic Training. He/she is unable to perform the duties and tasks of the training place and does not complete the required assignments. The student does not make or return the required training documents according to the instructions and deadlines.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Tavoitteet

The student develops his/her knowledge and understanding of Lapland in general and tourism in the northern region. He/she is able to take into consideration special features of local environment as well as the ones of culture and social aspects. He/she gets to know the specifics of the Sami culture and is able to plan and promote activities that benefit the local environment and communities as well as the wellbeing of animals and wildlife.

Sisältö

• Environmental Citizenship in northern environment and tourism
• Northern regions and northern communities
• Sami culture and people
• Ecotourism and community-based tourism
• Special features of northern environment and nature tourism
• Wellbeing of animals and wildlife

Aika ja paikka

Autumn 2024, weeks 13-18

Oppimateriaalit

Will be given during the study unit. 

Tenttien ajankohdat ja uusintamahdollisuudet

No exam

Kansainvälisyys

Studying in an international student group.

Toteutuksen valinnaiset suoritustavat

Will be announced during the study unit.

Sisällön jaksotus

• Environmental Citizenship in northern environment and tourism
• Northern regions and northern communities
• Sami culture and people
• Ecotourism and community-based tourism
• Special features of northern environment and nature tourism
• Wellbeing of animals and wildlife

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student understands how the Arctic region, Lapland’s nature and Lappish cultural features like the Sami culture impact the local tourism industry. He/she is able to apply the knowledge of the northern environment that can be used to enhance tourism operators’ and decision makers’ ecological and social sustainability. The student understands the main concepts that can be utilized in tourism experiences. The student understands his/her own actions in reference to the local nature and culture. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student understands how the Arctic region, Lapland’s nature and Lappish cultural features like the Sami culture play a role in the local tourism industry. The student understands the basic concepts that can be utilized in tourism experiences. The student has a limited understanding of his/her own actions in reference to the local nature and culture. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to evaluate how the Arctic region, Lapland’s nature and Lappish cultural features like the Sami culture impact the local tourism industry. He/she is able to choose, defend and critique tools and methods that can be used to enhance tourism operators’ and decision makers’ ecological and social sustainability. He/she is able to critically evaluate concepts and tools of the northern environment and is able to choose and apply the most suitable ones in the tourism field. The student has a very good understanding of his/her own actions in reference to the local nature and culture. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student understands and is able to analyse how the Arctic region, Lapland’s nature and Lappish cultural features like the Sami culture impact the local tourism industry. He/she is able to analyse and compare different methods and knowledge that can be used to enhance tourism operators’ and decision makers’ ecological and social sustainability. The student is able to analyse concepts and tools of the northern environment and is able to choose and apply the most suitable ones in the tourism field. The student has a good understanding of his/her own actions in reference to the local nature and culture. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to investigate how the Arctic region, Lapland’s nature and Lappish cultural features like the Sami culture impact the local tourism industry. He/she is able to choose, defend and critique tools and methods that can be used to enhance tourism operators’ and decision makers’ ecological and social sustainability. The student is able to utilize concepts and tools of the northern environment to create new and innovative ways to benefit local stakeholders. The student has excellent understanding of his/her own actions in reference to the local nature and culture. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student knows key processes and the life cycle of project management. He/she identifies key success and failure factors of the project as well as a team building process. The student learns to apply project management as a work method and is able to work in a multicultural team. The student is able to define project goals, create a project work breakdown structure, activity and plan a simple budget. He/she is able to write a small-scale project plan and execute it. The student understands how to evaluate the project. He/she knows the basic working environments and tasks in the tourism and hospitality field.

Sisältö

• Basics of project management (skills and tools)
• Project life cycle principle and project management methods
• Project as a multicultural work environment
• Introduction to a project planning process
• Project plan and project implementation
• Project planning software, for example Trello
• English communication skills (written and oral)
• Basic tasks and work environments in the tourism and hospitality field

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student is able to determine project management tools as well as create and implement a simple project plan with assistance. He/she knows and understands how to evaluate the results of the project accomplished in the study unit at a satisfactory level. The student has satisfactory skills to work in a multicultural team. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student is able to define project management tools as well as create and implement a simple project plan with assistance. He/she has understanding how to evaluate the project accomplished. The student has challenges with working in a multicultural team. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is very good at assessing and applying project management tools. He/she is able to create and implement a project plan with the justification required. He/she can very well evaluate the results of the project accomplished in the study unit. The student has very good skills to work in a multicultural team. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is able to assess and apply project management tools well. He/she can create and implement a project plan independently. He/she is able to explain the evaluation process and knows how to evaluate the results of the project accomplished in the study unit well. The student has good skills to work in a multicultural team. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to critically analyse and apply project management tools in an excellent manner. He/she is able to create and implement a project plan with the required justification based on the research results. He/she is able to analyse the results of the project accomplished in the study unit in an excellent manner. The student is remarkably skilful when working in a multicultural team. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Developing Online and Off-line Experiences
Developing Experiences (project)
The objective is to give the student the knowledge and theory on designing staged/choreographed/acted experiences for a certain target group. The student will get deeper understanding of the customer’s path design by using various methods and tools of storytelling, offline and online experience and service design. The student will learn particular issues related to pricing meaningful experiences.

Sisältö

Tieto puuttuu

Aika ja paikka

Late Feb/March-April 2024. Rovaniemi and Breda UAS (the intensive study week).

Oppimateriaalit

Brown, T. (2008). Design Thinking. Harvard Business Review. Fesenmaier, D. R. & Xiang, Z.: Design Science in Tourism. Foundations of Destination Management, Springer Gardiner, S., & Scott, N. (2018). Destination Innovation Matrix: A framework for new tourism experience and market development. Journal of Destination Marketing & Management 10, p. 122–131. Jernsand, E., Kraff, H. & Mossberg, L. (2015) Tourism Experience Innovation Through Design. Scandinavian Journal of Hospitality and Tourism. Vol. 15, Supplement 1, 98–119 Magadán, M., & Rivas, J. (2018). Innovation, Creativity and Tourism. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality, 71–88. https://doi.org/10.1108/978-1-78743-529-220181030 Plattner, H, Meinel, C. & Leifer, L. (Eds.) (2016). Design Thinking Research. Taking Breakthrough Innovation Home. Springer

Opetusmenetelmät

The study unit is divided in three parts and implemented in cooperation with Kempten and Breda UAS.
1. Theoretical Journey: March till April 2024 incl. reading and assignments e.g. online Moodle eExams/tests
2. Practical Journey: international intensive study week 5 days (excluding the travelling days) in Breda UAS or Rovaniemi UAS. Exact dates informed later but as soon as possible.
3. Reflective Journey, deadline after the intensive study week

Harjoittelu- ja työelämäyhteistyö

Cooperation with Kempten and Breda UAS, multicultural cooperation and intensive study week together. Real-life case from the working life.

Tenttien ajankohdat ja uusintamahdollisuudet

To be informed later.

Kansainvälisyys

Intensive study week with students and teachers from Kempten (Germany) and Breda (the Netherlands) UAS. Multicultural cooperation and intensive study week together.

Toteutuksen valinnaiset suoritustavat

To be informed later.

Sisällön jaksotus

- staged memorable tourism experience design in theory and in practise
- Design Thinking process
- storytelling
- authenticity
- quality of memorable tourism experiences
- experiential offline and/online customers’ path/journey design
- empathising customer personas
- sustainable pricing of the tourism experience products

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has rather a good command of the theoretical content of the study unit and is able to apply it somehow in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. The assignments are performed mostly according to the instructions.

Very good (4)
The student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. He/she participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Arviointimenetelmät ja arvioinnin perusteet

Theoretical Journey

Practical and Cultural Journey, group: Commissioned design task incl. active participation and presentation

Reflective Journey, individual: Report/reflection, incl. self and peer evaluation

Evaluation criteria are decided together with the participating teachers from different partner HEIs. All three learning journeys are evaluated.

Hylätty (0)

To be informed later.

Arviointikriteerit, tyydyttävä (1-2)

To be informed later.

Arviointikriteerit, hyvä (3-4)

To be informed later.

Arviointikriteerit, kiitettävä (5)

To be informed later.

Tavoitteet

The student gets a holistic perception on sustainable entrepreneurship in theory and practice in the tourism and hospitality field. He/she understands the linkages between entrepreneurship and innovations and learns to use the basic foresight tools to awaken his/her proactive and creative mind-set as well as to develop his/her personal innovation skills. In addition, the student familiarises him/herself to current sustainable development tools. Entrepreneurial qualities and skills of the student are also analysed, reflected and promoted consistently towards a sustainable mindset.

Sisältö

• Theories of entrepreneurship from different perspectives
• Understanding linkages between entrepreneurship and innovations
• Sustainability in entrepreneurial actions by utilising current sustainable development tools (e.g. Sustainable Travel Finland)
• Adopting an entrepreneurial attitude as well as a proactive, creative and sustainable mind-set
• Developing one’s own innovative skills by basic foresight tools e.g. hunting weak signals and co-creating future windows
• Analysis of personal qualities and skills from the viewpoint of sustainable entrepreneurship
• Case studies and entrepreneurial stories around the world

Aika ja paikka

Autumn Semester 2023 weeks 44 - 49
Teaching is partly online and partly in class at the Rantavitikka Campus and/or in tourism businesses in Rovaniemi

Oppimateriaalit

An eBook in Ebook Central:
Michael Schaper:Making Ecopreneurs : Developing Sustainable Entrepreneurship

These are examples of potential articles, however, the finalised list of articles is introduced in the beginning of the study unit.
Renfors, Sanna-Mari 2019. Identification of ecopreneurs’ business competencies for training program development
Schaltegger, S. et al 2016. Business Models for Sustainability: A Co-Evolutionary Analysis of Sustainable Entrepreneurship,Innovation, and Transformation
Sendawula, M. 2018. Adoption of sustainable entrepreneurship in SMEs in developing countries: literature review
Yeasmin, N. 2016. The Determinants of Sustainable Entrepreneurship of Immigrants in Lapland: An Analysis of Theoretical Factors

Opetusmenetelmät

Learning objectives:

The student gets a holistic perception on sustainable entrepreneurship in theory and practice in the tourism and hospitality field. He/she understands the linkages between entrepreneurship and innovations and learns to use the basic foresight tools to awaken his/her proactive and creative mind-set as well as to develop his/her personal innovation skills. In addition, the student familiarises him/herself to current sustainable development tools. Entrepreneurial qualities and skills of the student are also analysed, reflected and promoted consistently towards a sustainable mindset.

Learning Journey:
- Theoretical Journey incl. lectures and eExam(s)
- Practical Journey incl. workshops, company visit(s)
- Reflective Journey incl. reflective report and self- and peer assessments

Harjoittelu- ja työelämäyhteistyö

A visit(s) to a sustainable tourism business.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has satisfactory knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she has some difficulties in using basic foresight tools as well as in familiarising him/herself with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a basic-level analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows vague critical, analytical and reflective thinking in his/her studies. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has only some basic knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she has manifold difficulties in using basic foresight tools as well as in familiarising him/herself with current sustainable development tools utilised in tourism and hospitality companies. The student has very limited skills to analyse his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows no critical, analytical and reflective thinking in his/her studies. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student has very good knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself very well with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows critical, analytical and reflective thinking in all his/her studies. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has good knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself well with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a fairly reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows somewhat critical, analytical and reflective thinking in his/her studies. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself with current sustainable development tools utilised in tourism and hospitality companies in an excellent manner. The student is able to make a deep, reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows excellent critical, analytical and reflective thinking in his/her studies. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

The assessment of the study unit is based on the learning objectives below:
- Theories of entrepreneurship from different perspectives
- Understanding linkages between entrepreneurship and innovations
- Sustainability in entrepreneurial actions by utilising current sustainable development tools (e.g. Sustainable Travel Finland)
- Adopting an entrepreneurial attitude as well as a proactive, creative and sustainable mind-set
- Developing one’s own innovative skills by basic foresight tools e.g. hunting weak signals and co-creating future windows
- Analysis of personal qualities and skills from the viewpoint of sustainable entrepreneurship
- Case studies and entrepreneurial stories around the world

The assessment of the study unit is based on the learning objectives below:

Hylätty (0)

Fail (0)

The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Satisfactory (2)

The student has satisfactory knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she has some difficulties in using basic foresight tools as well as in familiarising him/herself with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a basic-level analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows vague critical, analytical and reflective thinking in his/her studies. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)

The student has only some basic knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she has manifold difficulties in using basic foresight tools as well as in familiarising him/herself with current sustainable development tools utilised in tourism and hospitality companies. The student has very limited skills to analyse his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows no critical, analytical and reflective thinking in his/her studies. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Very good (4)

The student has very good knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself very well with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows critical, analytical and reflective thinking in all his/her studies. All the assignments are performed according to the instructions and deadlines.

Good (3)

The student has good knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself well with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a fairly reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows somewhat critical, analytical and reflective thinking in his/her studies. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has profound knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself with current sustainable development tools utilised in tourism and hospitality companies in an excellent manner. The student is able to make a deep, reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows excellent critical, analytical and reflective thinking in his/her studies. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student knows cost calculation methods and pricing models related to the tourism industry, especially regarding tourism-related SMEs. He/she knows the significance of intermediaries and business networks in sustainable pricing in tourism. The student knows the importance of commission and VAT calculations in pricing. He/she understands the importance of budgeting and knows various types of budgets. The student understands the significance of profitability in tourism, adaptation of profitability thinking (cost-effectiveness) and she/he knows profitability-related concepts and key-ratios. He/she knows profitability and efficiency analysis and is able to utilize Excel when making calculations.

This study unit is interlinked with Sustainable Product and Service Design.

Sisältö

• Different cost calculation methods
• Pricing models and tourism-related pricing
• VAT in pricing
• Intermediaries and networks in pricing as well as commissions in pricing
• Budgeting and different types of budgets
• Profitability thinking
• Profitability and efficiency analysis
• Use of Excel in calculations

Aika ja paikka

Lapland UAS, Rantavitikka Campus

Oppimateriaalit

Lecture handouts

The learning materials will be published during the first day of the study unit.

Opetusmenetelmät

The multi-method pedagogical approach includes methods such as lectures, and workshops and learning assignments. The specified timetable with the contents of the learning process of eight weeks is given at the beginning of the study unit. Tutoring and assessment of the learning process take place throughout the study unit according to the assessment criteria.

Harjoittelu- ja työelämäyhteistyö

Sustainable Pricing is integrated to the commission in which a sustainable tourism service was designed as part of the study unit Sustainable Product and Service Design

Tenttien ajankohdat ja uusintamahdollisuudet

Will be notified in the finalised schedule.

Kansainvälisyys

No international connections.

Sisällön jaksotus

Weeks 11 - 14 Cost accounting and Sustainable pricing in tourism
Weeks 14 -18 Budgeting and Profitability Planning

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student is able to make basic calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she knows the choices when making different types of calculations and budgets. He/she understands the importance of intermediaries and networks. He/she can make basic calculations for the case provided. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student is able to make basic calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis with assistance by using Excel. He/she understands the options for different types of calculations and budgets. He/she knows the importance of intermediaries and networks. He/she can make basic calculations with assistance in the case provided. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to compile the calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she can analyse the choices made when making different types of calculations and budgets. He/she can justify the importance of intermediaries and networks as well as take these factors into account when compiling the calculations. He/she can implement calculations in the case provided. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is able to make calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she can explain the choices made when making different types of calculations and budgets. He/she can explain the importance of intermediaries and networks. He/she can make some calculations in the case provided. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to make calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel and assess their correctness. He/she can analyse and justify the choices made for the calculations made. He/she can analyse the importance of intermediaries and networks as well as take these factors into account when calculating. He/she can implement and analyse calculations in the case provided. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Hylätty (0)

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Poor (1)
The student is able to make basic calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis with assistance by using Excel. He/she understands the options for different types of calculations and budgets. He/she knows the importance of intermediaries and networks. He/she can make basic calculations with assistance in the case provided. The assignments are completed but not always performed according to the instructions and deadlines.

Satisfactory (2)
The student is able to make basic calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she knows the choices when making different types of calculations and budgets. He/she understands the importance of intermediaries and networks. He/she can make basic calculations for the case provided. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Good (3)
The student is able to make calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she can explain the choices made when making different types of calculations and budgets. He/she can explain the importance of intermediaries and networks. He/she can make some calculations in the case provided. Most of the assignments are performed according to the instructions and deadlines.

Very good (4)
The student is able to compile the calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she can analyse the choices made when making different types of calculations and budgets. He/she can justify the importance of intermediaries and networks as well as take these factors into account when compiling the calculations. He/she can implement calculations in the case provided. All the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to make calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel and assess their correctness. He/she can analyse and justify the choices made for the calculations made. He/she can analyse the importance of intermediaries and networks as well as take these factors into account when calculating. He/she can implement and analyse calculations in the case provided. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student understands the significance of designing tourism products and services as part of sustainable tourism business. He/she gains knowledge of future-oriented approaches when designing tourism products and services. In addition, he/she familiarises him/herself in circular economy and sustainable innovations. The student knows the key concepts of product and service design in tourism and has basic readiness to design both innovative and experiential products and services by using various design tools and methods. The student takes into consideration networking and sustainable chain management in designing process.

This study unit is interlinked with Sustainable Pricing and Profitability Planning.

Sisältö

• Significance of product and service design as part of sustainable tourism business
• Future-oriented approaches to product and service design in tourism
• Key concepts and various tools related to designing products and services in tourism
o customer persona, experiential customer journey, prototyping, product cards for different use
• Circular economy and sustainable innovations in tourism
• Networks and sustainable chain management in tourism
• Practical sustainable design project commissioned by a tourism company/organisation

Aika ja paikka

Lapland UAS Rantavitikka Campus, Rovaniemi, Finland
Jan - March 2024

Oppimateriaalit

Lecture handouts

The learning materials will be published during the first day of the study unit.

Some examples of the learning materials: Naturbizz handbook (online), other handbooks and  journal articles related to sustainable service design and product development in tourism, nature and animal-based tourism material which are related to the commission from the tourism industry.

Opetusmenetelmät

The multi-method pedagogical approach includes versatile methods such as lectures, company visits, seminars and workshops and learning assignments. The specified timetable with the contents of the learning process of six to eight weeks is planned together with the working life and given at the beginning of the study unit. Tutoring and multi- stakeholder assessment of the learning process take place throughout the study unit according to the assessment criteria

Harjoittelu- ja työelämäyhteistyö

Tourism industry based commission for the intensive week.

Tenttien ajankohdat ja uusintamahdollisuudet

Online Exam in EXAM is in the end of week 7.
Re-examinations (if needed) are decided together with the students.

Kansainvälisyys

There are no direct international connections in this study unit.

Sisällön jaksotus

Theoretical Journey Weeks 3 - 7
Practical Journey Weeks 8-9
Reflection Journey Weeks 9 - 10

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has a limited understanding of the significance of service and product design as part of sustainable tourism business. He/she has satisfactory knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself superficially in circular economy and sustainable innovations. The student has some difficulties in applying creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons passively and shows vague analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has a very limited understanding of the significance of service and product design as part of sustainable tourism business. He/she has vague knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself very superficially in circular economy and sustainable innovations. The student has major difficulties in applying creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons very passively and shows no analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student understands very well the significance of service and product design as part of sustainable tourism business. He/she has very good knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in circular economy and sustainable innovations very well. The student is mostly able to apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student understands well the significance of service and product design as part of sustainable tourism business. He/she has good knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in a good manner in circular economy and sustainable innovations. The student is mostly able to apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons rather actively and shows somewhat analytical, reflective and critical approach in his/her activities. Most of the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student fully understands the significance of service and product design as part of sustainable tourism business. He/she has profound knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in circular economy and sustainable innovations in an excellent manner. The student is able to fully apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons very actively and shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

The assessment criteria introduced below are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit

Hylätty (0)

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Poor (1)
The student has a very limited understanding of the significance of service and product design as part of sustainable tourism business. He/she has vague knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself very superficially in circular economy and sustainable innovations. The student has major difficulties in applying creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons very passively and shows no analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Satisfactory (2)
The student has a limited understanding of the significance of service and product design as part of sustainable tourism business. He/she has satisfactory knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself superficially in circular economy and sustainable innovations. The student has some difficulties in applying creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons passively and shows vague analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Good (3)
The student understands well the significance of service and product design as part of sustainable tourism business. He/she has good knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in a good manner in circular economy and sustainable innovations. The student is mostly able to apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons rather actively and shows somewhat analytical, reflective and critical approach in his/her activities. Most of the assignments are performed according to the instructions.

Very good (4)
The student understands very well the significance of service and product design as part of sustainable tourism business. He/she has very good knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in circular economy and sustainable innovations very well. The student is mostly able to apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student fully understands the significance of service and product design as part of sustainable tourism business. He/she has profound knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in circular economy and sustainable innovations in an excellent manner. The student is able to fully apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons very actively and shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student understands the history and background of sustainability as well as the main theories related to it. He/she knows the core issues related to economic, ecological and socio-cultural sustainability in tourism and familiarises with the best practices of sustainable tourism around the world especially in fragile regions as the Arctic.

The student knows the basic tourism business models and various earning logics which are currently applied within the tourism industry, especially in SMEs. He/she is able to identify and illustrate the most typical business and support processes of tourism SMEs. The student knows what is required from a tourism SME to operate in a sustainable manner. In addition, he/she familiarises him/herself with some basic sustainable business development and assessment tools, standards and certifications. As the result, he/she understands sustainability challenges posed by the tourism industry and is able to seek positive changes and communicate them to customers.

Sisältö

• History of sustainability and related theories
• Current issues and best practices in sustainable tourism around the world
• Typical business models and earning logics within tourism industry especially from the perspective of SMEs
• Best practices of sustainable tourism business models and earning logics
• Key processes of typical SMEs in tourism
• Sustainable business development and assessment tools, standards and certifications
• Opportunities and challenges of sustainable development within tourism industry and in tourism SMEs
• Sustainable mobility
• Communicating sustainability to stakeholders

Aika ja paikka

Lapland UAS, Rantavitikka Campus

Oppimateriaalit

Lecture material

Journal articles and other reading material is published in the beginning of the study unit.

Opetusmenetelmät

The multi-method pedagogical approach includes versatile methods such as in-class lectures, company visits, seminars and workshops and learning assignments e.g.a reading seminar The specified timetable with the contents of the learning process of six to eight weeks is planned partly together with the working life and given at the beginning of the study unit. Tutoring and assessment of the learning process take place throughout the study unit according to the assessment criteria

Harjoittelu- ja työelämäyhteistyö

Company visit(s) in Rovaniemi region

Tenttien ajankohdat ja uusintamahdollisuudet

Will be informed in the beginning of the study unit.

Kansainvälisyys

Companies, which are visited, have international customers.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has some knowledge of sustainability within the tourism industry and how sustainability can be applied into tourism business models and earning logics especially from a SME perspective. He/she is aware of the most typical key processes of a tourism SME. In addition, he/she understands how sustainable development and assessment tools can be applied. The student has some understanding of the current opportunities and challenges of sustainable development within tourism industry and in tourism SMEs. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has vague knowledge of sustainability within the tourism industry and how sustainability can be applied into tourism business models and earning logics especially from a SME perspective. He/she is aware of the most typical key processes of a tourism SME. In addition, he/she has some understanding how sustainable development and assessment tools can be applied. The student understands vaguely the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student has a very good knowledge of sustainability within the tourism industry. He/she understands very well how sustainability can be applied into tourism business models and earning logics especially from a SME perspective. He/she is able to identify and illustrate the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in a very good manner. The student understands very well the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has a good knowledge of sustainability within the tourism industry. He/she understands well how sustainability can be applied into tourism business models and earning logics especially from a SME perspective. He/she is able to identify and illustrate quite well the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in a good manner. The student understands well the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has a profound knowledge of sustainability within the tourism industry. He/she understands holistically how sustainability can be applied into tourism business models and earning logics especially from a SME perspective. He/she is able to identify and illustrate the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in an excellent manner. The student understands thoroughly the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

The assessment criteria below is general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Hylätty (0)

Fail (0)
The student does not complete the assignments according to the instructions or does not attend to the learning situations at all. He/she does not pass the assignments, tests, and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Poor (1)
The student has a vague knowledge of sustainability within the tourism industry and how sustainability can be applied to tourism business models and earning logic, especially from an SME perspective. He/she is aware of the most typical key processes of a tourism SME. In addition, he/she has some understanding of how sustainable development and assessment tools can be applied. The student understands vaguely the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. The assignments are completed but not always performed according to the instructions and deadlines.

Satisfactory (2)
The student has some knowledge of sustainability within the tourism industry and how sustainability can be applied to tourism business models and earning logic, especially from an SME perspective. He/she is aware of the most typical key processes of a tourism SME. In addition, he/she understands how sustainable development and assessment tools can be applied. The student has some understanding of the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Good (3)
The student has a good knowledge of sustainability within the tourism industry. He/she understands well how sustainability can be applied to tourism business models and earning logics, especially from an SME perspective. He/she is able to identify and illustrate quite well the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in a good manner. The student understands well the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. Most of the assignments are performed according to the instructions and deadlines.

Very good (4)
The student has a very good knowledge of sustainability within the tourism industry. He/she understands very well how sustainability can be applied to tourism business models and earning logic, especially from an SME perspective. He/she is able to identify and illustrate the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in a very good manner. The student understands very well the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. All the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has a profound knowledge of sustainability within the tourism industry. He/she understands holistically how sustainability can be applied to tourism business models and earning logic, especially from an SME perspective. He/she is able to identify and illustrate the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in an excellent manner. The student understands thoroughly the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Responsible Tourism and Experience Management
Creating Experiences in an Event (project)
The student is familiar with the Arctic operating environment and is able to use it in a sustainable and responsible manner for the co-creation of meaningful tourism experiences. He/she is able to apply multidisciplinary and cross-sectoral thinking according to the principles of Total Experience Management.

The student:  

-  is familiar with the Arctic operating environment and the cultural elements and is able to utilise them in a sustainable and responsible manner 

- has a command of  total experience management (incl. experience design) as well as tools and methods related to it 

- is able to adopt multidisciplinary and cross-sectoral thinking  

- has understanding of multisensory and meaningful tourism experiences (environments, artefacts, operational models and people) and how to develop them considering global and local elements 

- completes a business-oriented project

- knows how to plan, price and analyse the yield of a tourism/hospitality case based on local resources

Sisältö

Tieto puuttuu

Aika ja paikka

Syys-marraskuu,läsnäopetuksena Rovaniemi

Oppimateriaalit

Luennolla ilmoitettu

Opetusmenetelmät

Luennot, työpajat, käytännön tehtävät.

Toteutuksen valinnaiset suoritustavat

Osaamisen näyttö. Keskustele opettajien kanssa.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has little knowledge of the total experience management and knows some principles of co-creating meaningful tourism experiences in a sustainable way in the Arctic operational environment. He/she can partly apply topic related theories into practice and is only partly able to apply multidisciplinary and cross-sectoral thinking in his/her own actions. The student participates in the contact lessons and project work only occasionally and he/she does not have analytical, reflective and critical approach in his/her activities. All the assignments are mostly performed according to the instructions.

Satisfactory (2)
The student has basic knowledge of the total experience management and knows partly the main principles of co-creating meaningful tourism experiences in a sustainable way in the Arctic operational environment. He/she can partly apply topic related theories into practice and is only partly able to apply multidisciplinary and cross-sectoral thinking in his/her own actions. The student participates in the contact lessons and project work only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. All the assignments are mostly performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has rather good knowledge of the total experience management and knows some principles of co-creating meaningful tourism experiences in a sustainable way in the Arctic operational environment. He/she can mostly apply topic related theories into practice and is somehow able to apply multidisciplinary and cross-sectoral thinking in his/her own actions. The student participates in the contact lessons and project work and shows somehow analytical, reflective and critical approach in most of his/her activities. All the assignments are mostly performed according to the instructions.

Very good (4)
The student has good knowledge of the total experience management and knows the most principles of co-creating meaningful tourism experiences in a sustainable way in the Arctic operational environment. He/she can mostly apply topic related theories into practice and is mostly able to apply multidisciplinary and cross-sectoral thinking in his/her own actions. The student participates in the contact lessons and project work actively and shows analytical, reflective and critical approach in most of his/her activities. All the assignments are mostly performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has profound knowledge of the total experience management and knows the main principles of co-creating meaningful tourism experiences in a sustainable way in the Arctic operational environment. He/she can apply topic related theories into practice and is able to apply multidisciplinary and cross-sectoral thinking in his/her own actions. The student participates in the contact lessons and project work actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Tavoitteet

Developing Online and Off-line Experiences
Developing Experiences (project)
The student understands the significance of research and development activity as part of today’s professional expertise in tourism. He/she comprehends the objectives set for a Thesis project of the Bachelor of Hospitality Management. He/she has basic skills for performing the thesis process and documenting it in a form of the required thesis report. The student is familiar with the basic research methods needed in a thesis project and is able to apply them in his/her own thesis.

Sisältö

Tieto puuttuu

Aika ja paikka

1.11.2023 - 28.2.2024

Oppimateriaalit

Moilanen, T. et al. 2022. Methods for Development Work.

The list of the reading materials is updated on yearly basis. Each student will familiarise oneself in approx. 10 Bachelor Thesis reports/book chapters/journal articles in addition to other materials, e.g. lecture and/or web-based materials during the study unit

Opetusmenetelmät

Thesis Process and Methodologies (TPM) study unit is partly executed in parallel with the Thesis Project and Academic and Creative Writing study unit. The main aim of the TPM study unit is to provide knowledge and tools for the upcoming Thesis Project for the students.

The objectives of the TPM study unit are the following:
The student:
- understands the role of research and development activity as part of today’s professional expertise and also comprehends the objectives set for a Bachelor of Hospitality Management Thesis Project
- knows the structures of the different types of thesis and research processes
- has basic skills for performing the Bachelor´s thesis process and documenting it in a form of the required thesis report
- is familiar with the research methods needed in a thesis project and is able to apply them in his/her own project
- is able to retrieve, use, assess and apply information critically during the thesis process
- is able to introduce one´s own thesis project idea in an Idea Poster Seminar, which is organised together with the Thesis Project study unit.

Sisällön jaksotus

Thesis Process 1,5 ECTS
Research methodology and methods for one´s own Thesis project 3,5 ECTS

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Poor (1)
The student has vague understanding of the role of research and development activity as part of today’s professional expertise and has manifold difficulties to comprehend the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has poor knowledge of the Bachelor-level thesis and various research methods. His/her skills are very limited in retrieving, using, assessing and applying information in the required assignments. It is very challenging for him/her to apply the gained knowledge in his/her own thesis project. The student shows no analytical, reflective and critical approach in of his/her activities. The student has many challenges in performing the assignments according to the instructions.

Satisfactory (2)
The student has satisfactory understanding of the role of research and development activity as part of today’s professional expertise and has some difficulties to comprehend the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has basic knowledge of the Bachelor-level thesis and various research methods. His/her skills are somewhat limited in retrieving, using, assessing and applying information in the required assignments. It is challenging for him/her to apply the gained knowledge in his/her own thesis project. The student shows vague analytical, reflective and critical approach in of his/her activities. The student has challenges in performing the assignments according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student understands most of the role of research and development activity as part of today’s professional expertise and comprehends quite well the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has good knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information in the required assignments and can mostly apply the gained knowledge in his/her own thesis project quite well. The student shows somewhat analytical, reflective and critical approach in most of his/her activities. Most of the assignments are performed according to the instructions.

Very good (4)
The student understands the role of research and development activity as part of today’s professional expertise and comprehends very well the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has very good knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information in the required assignments and can apply the gained knowledge in his/her own thesis project very well. The student shows very good analytical, reflective and critical approach in most of his/her activities. All the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student understands the role of research and development activity as part of today’s professional expertise and comprehends completely the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has profound and excellent knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information critically in the required assignments and can apply the gained knowledge fully in his/her own thesis project. The student shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Arviointimenetelmät ja arvioinnin perusteet

Excellent (5)

The student understands the role of research and development activity as part of today’s professional expertise and comprehends completely the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has profound and excellent knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information critically in the required assignments and can apply the gained knowledge fully in his/her own thesis project. The student shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Very good (4)

The student understands the role of research and development activity as part of today’s professional expertise and comprehends very well the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has very good knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information in the required assignments and can apply the gained knowledge in his/her own thesis project very well. The student shows very good analytical, reflective and critical approach in most of his/her activities. All the assignments are performed according to the instructions.

Good (3)

The student understands most of the role of research and development activity as part of today’s professional expertise and comprehends quite well the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has good knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information in the required assignments and can mostly apply the gained knowledge in his/her own thesis project quite well. The student shows somewhat analytical, reflective and critical approach in most of his/her activities. Most of the assignments are performed according to the instructions.

Satisfactory (2)

The student has satisfactory understanding of the role of research and development activity as part of today’s professional expertise and has some difficulties to comprehend the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has basic knowledge of the Bachelor-level thesis and various research methods. His/her skills are somewhat limited in retrieving, using, assessing and applying information in the required assignments. It is challenging for him/her to apply the gained knowledge in his/her own thesis project. The student shows vague analytical, reflective and critical approach in of his/her activities. The student has challenges in performing the assignments according to the instructions.

Poor (1)

The student has vague understanding of the role of research and development activity as part of today’s professional expertise and has manifold difficulties to comprehend the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has poor knowledge of the Bachelor-level thesis and various research methods. His/her skills are very limited in retrieving, using, assessing and applying information in the required assignments. It is very challenging for him/her to apply the gained knowledge in his/her own thesis project. The student shows no analytical, reflective and critical approach in of his/her activities. The student has many challenges in performing the assignments according to the instructions.

Fail (0)

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Tavoitteet

The student gets familiar with the basic concepts of tourism and hospitality and perceives an overall picture on how the tourism system functions and how the global tourism industry has developed till today towards sustainable tourism. In addition, he/she recognizes different forms of tourism and understands versatile impacts of tourism. He/she understands connections between international economics and the significance of tourism and hospitality industry in global economy as well as how the global economy affects tourism.

Sisältö

• Concepts and definitions of tourism and hospitality and the tourism system
• Destinations and tourism and hospitality businesses and other tourism stakeholders
• Different forms of tourism
• Key concepts of sustainability and background of sustainable tourism
• Development of global tourism industry
• Tourism statistics
• Impacts of tourism (economic, social, cultural, environmental and political)
• Connections between global economics and the tourism industry

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has some understanding of the field of tourism and hospitality and understands somehow the tourism system and the concept of sustainable tourism. He/she knows some forms of tourism and understands some impacts of tourism at a satisfactory level. He/she sees some connections between international economics and the significance of tourism and hospitality industry in global economy. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has only some basic level understanding of the field of tourism and hospitality and understands vaguely the tourism system and the concept of sustainable tourism. He/she knows some forms of and impacts of tourism. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Arviointikriteerit, hyvä (3)

Very good (4)
The student has an overall picture of the tourism and hospitality field and understands very well how the tourism system functions and how the global tourism industry works. He/she knows at a very good level the meaning and significance of sustainable tourism. He/she knows very well different forms of tourism as well as versatile impacts of tourism. He/she has a very good understanding of connections between international economics and the significance of tourism and hospitality industry in global economy as well as how the global economy affects tourism. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student an overall picture of the tourism and hospitality field and understands well how the tourism system functions and how the global tourism industry works. He/she knows at a good level the meaning and significance of sustainable tourism. He/she knows well some forms of tourism as well as the most impacts of tourism. He/she sees connections between international economics and the significance of tourism and hospitality industry in global economy. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has a thorough, overall picture of the tourism and hospitality field and understands holistically how the tourism system functions and how the global tourism industry works. He/she knows at an excellent level the meaning and significance of sustainable tourism. He/she has a broad understanding of many different forms of tourism as well as of versatile impacts of tourism. He/she understands very well connections between international economics and the significance of tourism and hospitality industry in global economy as well as how the global economy affects tourism. All the assignments are performed according to the instructions and deadlines.

Lisätiedot

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Tavoitteet

The student knows the essence of proactive thinking in the context of safety and security in tourism related SMEs as part of corporate quality. He/she acquires a basic understanding on risk management and safety planning practices and is able to apply this knowledge in work situations. The student is familiar with such essential concepts as danger, risk, crisis, resilience and vulnerability in the context of the industry. The student learns the basic means and methods for preparedness for different types of crisis, such as pandemics, and is aware of the key principles of the legislation and regulatory context. Practical application and examples of best practices in carrying out risk assessment are particularly highlighted as part of proactive operational safety management.

Sisältö

• Understanding the key concepts of safety and security in a tourism-related SMEs
• Carrying out a risk assessment procedure in tourism-related SMEs
• Practical application of crisis communication scheme in tourism-related SMEs
• Acquisition of basic skills in tourism safety and security management

Opetusmenetelmät

Luennot, harjoitukset, itsenäinen opiskelu

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has basic knowledge of safety and risks in tourism related SMEs. He/she understands somehow the contents of risk management functions and methods and learns to implement them in practice at a satisfactory level. The student is rather familiar with the essential safety legislation and knows the basics of the customer safety requirements that concern the tourism field and is able to apply them in practice at a satisfactory level. He/she participates in the contact lessons but does not have a very analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has limited knowledge of safety and risks in tourism related SMEs. He/she understands somehow the contents of risk management functions and methods but does not really know how to implement them in practice. The student knows the basics of the essential safety legislation. He/she participates in the contact lessons but does not bring very much contribution. The student is not able to show an analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student has very good knowledge of safety and risks in tourism related SMEs. He/she understands clearly the contents of risk management functions and methods and knows how to implement them in practice very well. The student has very good knowledge of the key concepts and crisis communication schemes that concern the tourism field and is able to apply them in practice. The student understands the meaning of proactive approach on safety and security in the industry. He/she participates in the contact lessons actively and shows a very good analytical and reflective approach in his/her activities. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has good knowledge of safety and risks in tourism related SMEs. He/she understands the contents of risk management functions and methods and knows quite well how to implement them in practice. The student has a sound knowledge of the key concepts and crisis communication schemes that concern the tourism field and is able to apply them in practice. The student understands the basics of proactive approach on safety and security in the industry. He/she participates in the contact lessons quite actively and shows a good analytical and reflective approach in most his/her activities. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound knowledge of safety and risks in tourism related SMEs. He/she understands very well the contents of risk management functions and methods and knows how to implement them in practice at an excellent level. The student has a command of the key concepts and crisis communication schemes that concern the tourism field and is fully able to apply them in practice. The student fully understands the meaning of proactive approach on safety and security in the industry. He/she participates in the contact lessons very actively and shows an excellent analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student gets familiar with various tasks and duties which are typical to the tourism and hospitality industry. He/she gets useful tools needed in tourism-related operations and tasks as well as gets practical experience of working in the field. The student gets familiar with the operating model and processes of the field work company/ organisation. He/she is able to work as a member of a work community.

The student is able to set proper goals to his/her career according to his/her own preferences and career choices. He/she has a realistic understanding of educational and career opportunities and options. The student identifies his/her potentials and preferences concerning his/her future career options and is able to make a proper plan for him/herself by using proper job seeking platforms and documents.

Sisältö

• Field Work period
• Working life manners
• Hygiene Proficiency pass
• Alcohol legislation (and pass)

• Career planning and career attainment process
• Identifying one’s potential and options of future career
• Job seeking processes and methods
• Job seeking platforms and processes
• CV
• Career aptitude test

Aika ja paikka

Rovaniemi, autumn 2023.

Oppimateriaalit

To be announced later.

Opetusmenetelmät

- lectures and tests
- visits and visitors (alumni/working life representatives)
- working in a team
- learning by doing (field work)
- independent work

Harjoittelu- ja työelämäyhteistyö

Fieldwork in a tourism company.

Tenttien ajankohdat ja uusintamahdollisuudet

Many tests, the times informed in the beginning of the study unit.

Kansainvälisyys

International group of students.

Sisällön jaksotus

• Field Work period
• Working life manners
• Hygiene Proficiency pass
• Alcohol legislation (and pass)

• Career planning and career attainment process
• Identifying one’s potential and options of future career
• Job seeking processes and methods
• Job seeking platforms and processes
• CV
• Career aptitude test

Lisätietoja opiskelijoille

The study unit includes a fieldwork in a tourism organization.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student is fairly systematic when operating as a member of a work community. He/she is able to handle most of the basic tasks in the tourism and hospitality industry. The student knows the main operating models and processes in tourism and hospitality companies. He/she knows on a satisfactory level how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to plan his/her future career by using some tools and channels. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has some challenges when operating as a member of a work community. He/she is able to handle only part of the basic tasks in the tourism and hospitality industry. The student knows only a few operating models and processes in tourism and hospitality companies. He/she knows the importance of hygiene and alcohol-related requirements but is not fully able to apply them in his/her work.

The student can plan his/her future career by using a few tools and channels. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry in a good manner. The student knows various operating models and processes in tourism and hospitality companies. He/she knows well how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using proper tools and channels. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is fairly efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry. The student knows various operating models and processes in tourism and hospitality companies. He/she knows how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using proper tools and channels. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is very efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry in an excellent manner. The student knows various operating models and processes in tourism and hospitality companies. He/she knows very well how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using many tools and channels. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

• Field Work (in a tourism company) (40 %) (Grade 0 – 5)
• CV (10 %)
• Food Hygiene Proficiency (10 %)
• Alcohol legislation (10 %)
• Written assignment (30 %)

Hylätty (0)

The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required

Arviointikriteerit, tyydyttävä (1-2)

Poor (1)
The student has some challenges when operating as a member of a work community. He/she is able to handle only part of the basic tasks in the tourism and hospitality industry. The student knows only a few operating models and processes in tourism and hospitality companies. He/she knows the importance of hygiene and alcohol-related requirements but is not fully able to apply them in his/her work.

The student can plan his/her future career by using a few tools and channels. The assignments are completed but not always performed according to the instructions and deadlines.

Satisfactory (2)
The student is fairly systematic when operating as a member of a work community. He/she is able to handle most of the basic tasks in the tourism and hospitality industry. The student knows the main operating models and processes in tourism and hospitality companies. He/she knows on a satisfactory level how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to plan his/her future career by using some tools and channels. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Good (3)
The student is fairly efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry. The student knows various operating models and processes in tourism and hospitality companies. He/she knows how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using proper tools and channels. Most of the assignments are performed according to the instructions and deadlines.

Very good (4)
The student is efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry in a good manner. The student knows various operating models and processes in tourism and hospitality companies. He/she knows well how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using proper tools and channels. All the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is very efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry in an excellent manner. The student knows various operating models and processes in tourism and hospitality companies. He/she knows very well how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using many tools and channels. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student knows the principles of customer-oriented marketing, service-dominant logic and modern marketing thinking. He/she knows the role of marketing in a company. The student understands target group thinking and factors influencing consumer behaviour. He/she understands the role of strategic marketing planning as a success factor of a company. He/she knows different marketing tools and the significance of digital environment in marketing. The student understands responsible marketing practices.

Sisältö

• Marketing thinking
• Service-dominant logic (SDL)
• Consumer behaviour
• Basics of strategic marketing planning
• Traditional and digital marketing tools and channels
• Marketing communication
• Responsible marketing

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student knows somehow the principles of customer-oriented marketing, He/she understands somehow the role of marketing in a company. The student understands somehow the target group thinking and the very basics of strategic marketing planning. He/she knows some marketing tools. The student understands somehow the importance of responsible marketing practices. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student does not have a proper understanding of the principles of marketing. He/she understands only somehow the role of marketing in a company. The student understands the target group thinking and some basics issues of marketing planning. He/she knows a few marketing tools. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student knows very well the principles of customer-oriented marketing, service-dominant logic and the modern marketing thinking. He/she understands clearly the role of marketing in a company and the concepts of value creation and value co-creation. The student understands well the target group thinking and the basics of strategic marketing planning. He/she knows very well different marketing tools and the digital environment in marketing. The student understands well the importance of responsible marketing practices. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student knows well the principles of customer-oriented marketing, service-dominant logic and the modern marketing thinking. He/she understands the role of marketing in a company and the concepts of value creation and value co-creation. The student understands the target group thinking and the basics of strategic marketing planning. He/she knows well different marketing tools and the digital environment in marketing. The student understands the importance of responsible marketing practices. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student knows the principles of customer-oriented marketing, service-dominant logic and the modern marketing thinking at an excellent level. He/she understands holistically the role of marketing in a company. The student understands very well the target group thinking and the basics of strategic marketing planning. He/she knows different marketing tools and is very well aware of the significance of digital environment in marketing. The student understands very well the importance of responsible marketing practices. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student develops his/her knowledge and understanding of Lapland in general and tourism in the northern region. He/she is able to take into consideration special features of local environment as well as the ones of culture and social aspects. He/she gets to know the specifics of the Sami culture and is able to plan and promote activities that benefit the local environment and communities as well as the wellbeing of animals and wildlife.

Sisältö

• Environmental Citizenship in northern environment and tourism
• Northern regions and northern communities
• Sami culture and people
• Ecotourism and community-based tourism
• Special features of northern environment and nature tourism
• Wellbeing of animals and wildlife

Aika ja paikka

Autumn 2024, weeks 13-18

Oppimateriaalit

Will be given during the study unit. 

Tenttien ajankohdat ja uusintamahdollisuudet

No exam

Kansainvälisyys

Studying in an international student group.

Toteutuksen valinnaiset suoritustavat

Will be announced during the study unit.

Sisällön jaksotus

• Environmental Citizenship in northern environment and tourism
• Northern regions and northern communities
• Sami culture and people
• Ecotourism and community-based tourism
• Special features of northern environment and nature tourism
• Wellbeing of animals and wildlife

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student understands how the Arctic region, Lapland’s nature and Lappish cultural features like the Sami culture impact the local tourism industry. He/she is able to apply the knowledge of the northern environment that can be used to enhance tourism operators’ and decision makers’ ecological and social sustainability. The student understands the main concepts that can be utilized in tourism experiences. The student understands his/her own actions in reference to the local nature and culture. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student understands how the Arctic region, Lapland’s nature and Lappish cultural features like the Sami culture play a role in the local tourism industry. The student understands the basic concepts that can be utilized in tourism experiences. The student has a limited understanding of his/her own actions in reference to the local nature and culture. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to evaluate how the Arctic region, Lapland’s nature and Lappish cultural features like the Sami culture impact the local tourism industry. He/she is able to choose, defend and critique tools and methods that can be used to enhance tourism operators’ and decision makers’ ecological and social sustainability. He/she is able to critically evaluate concepts and tools of the northern environment and is able to choose and apply the most suitable ones in the tourism field. The student has a very good understanding of his/her own actions in reference to the local nature and culture. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student understands and is able to analyse how the Arctic region, Lapland’s nature and Lappish cultural features like the Sami culture impact the local tourism industry. He/she is able to analyse and compare different methods and knowledge that can be used to enhance tourism operators’ and decision makers’ ecological and social sustainability. The student is able to analyse concepts and tools of the northern environment and is able to choose and apply the most suitable ones in the tourism field. The student has a good understanding of his/her own actions in reference to the local nature and culture. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to investigate how the Arctic region, Lapland’s nature and Lappish cultural features like the Sami culture impact the local tourism industry. He/she is able to choose, defend and critique tools and methods that can be used to enhance tourism operators’ and decision makers’ ecological and social sustainability. The student is able to utilize concepts and tools of the northern environment to create new and innovative ways to benefit local stakeholders. The student has excellent understanding of his/her own actions in reference to the local nature and culture. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Individual level:
The student learns and understands his/her own cultural background and its impact on daily decision making and how they interact with each other. He/she also learns a broad set of diversity dimensions and recognizes and critically evaluates His/her own stereotypes and biases towards the others. The student understands the basic concepts of cultural diversity and is able to communicate effectively in different international environments.

Organisational and team level:
The student is able to work in culturally and otherwise diverse teams and organisations. He/she is able to contribute, collaborate, communicate and debate in diverse teams and understand the needs of organizations from diversity perspectives. The student is able to deal with complexities arising from diversity related issues.

Societal level:
The student understands the impact of diversity and cultural differences at a global and national level.

Sisältö

• Understanding and reflecting of one’s own culture and diversity
• Cross-cultural communication and central concepts
• Diversity and central concepts
• Working in diverse teams
• Solving diversity related challenges
• Understanding the role of diversity and culture on the global scene
• Cultural sensitivity
• Visitors from diverse backgrounds, e.g. Sami people, other minorities and people from different cultural backgrounds
• Work opportunities (alumni)
• Cultural and social sustainability
• Diversity of experiences

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Excellent (5)
The student is able to investigate how his/her own cultural background impacts the way he/she perceives the others and the world and to use this information to develop systems around diversity management. He/she is able to defend and critique his/her personal knowledge and experiences and use them to get others think and do. The student is able to utilize concepts and tools of diversity management to create new and suitable conditions in an individual, team and company setting. He/she is able to critically evaluate the pros and cons of his/her choices. All the assignments are performed according to the instructions and deadlines.

Very good (4)
The student is able to evaluate how his/her own cultural background impacts the way he/she perceives the others and the world. He/she
is able to defend and critique his/her personal knowledge and experiences. The student understands concepts and tools of diversity management and is able to select the most fitting ones in an individual, team and company setting. He/she is able to critically evaluate the pros and cons of his/her choices. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student understands and is able to analyse how his/her own cultural background impacts the way he/she perceives the others and the world. He/she is able to analyse, compare and question his/her personal knowledge and experiences. The student is able to analyse concepts and tools of diversity management and is able to examine and choose the most fitting ones in an individual, team and company setting. Most of the assignments are performed according to the instructions and deadlines.

Satisfactory (2)
The student understands how his/her own cultural background impacts the way he/she perceives the others and the world. He/she is able to apply the knowledge in personal situations. The student understands the basic concepts and tools of diversity management and is able to apply them in a team and company setting. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student understands how his/her own cultural background impacts the way he/she perceives the others and the world. The student understands the basic concepts and tools of diversity management and how they impact companies, teams and individuals. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to evaluate how his/her own cultural background impacts the way he/she perceives the others and the world. He/she
is able to defend and critique his/her personal knowledge and experiences. The student understands concepts and tools of diversity management and is able to select the most fitting ones in an individual, team and company setting. He/she is able to critically evaluate the pros and cons of his/her choices. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student understands and is able to analyse how his/her own cultural background impacts the way he/she perceives the others and the world. He/she is able to analyse, compare and question his/her personal knowledge and experiences. The student is able to analyse concepts and tools of diversity management and is able to examine and choose the most fitting ones in an individual, team and company setting. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to investigate how his/her own cultural background impacts the way he/she perceives the others and the world and to use this information to develop systems around diversity management. He/she is able to defend and critique his/her personal knowledge and experiences and use them to get others think and do. The student is able to utilize concepts and tools of diversity management to create new and suitable conditions in an individual, team and company setting. He/she is able to critically evaluate the pros and cons of his/her choices. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student knows cost calculation methods and pricing models related to the tourism industry, especially regarding tourism-related SMEs. He/she knows the significance of intermediaries and business networks in sustainable pricing in tourism. The student knows the importance of commission and VAT calculations in pricing. He/she understands the importance of budgeting and knows various types of budgets. The student understands the significance of profitability in tourism, adaptation of profitability thinking (cost-effectiveness) and she/he knows profitability-related concepts and key-ratios. He/she knows profitability and efficiency analysis and is able to utilize Excel when making calculations.

This study unit is interlinked with Sustainable Product and Service Design.

Sisältö

• Different cost calculation methods
• Pricing models and tourism-related pricing
• VAT in pricing
• Intermediaries and networks in pricing as well as commissions in pricing
• Budgeting and different types of budgets
• Profitability thinking
• Profitability and efficiency analysis
• Use of Excel in calculations

Aika ja paikka

Lapland UAS, Rantavitikka Campus

Oppimateriaalit

Lecture handouts

The learning materials will be published during the first day of the study unit.

Opetusmenetelmät

The multi-method pedagogical approach includes methods such as lectures, and workshops and learning assignments. The specified timetable with the contents of the learning process of eight weeks is given at the beginning of the study unit. Tutoring and assessment of the learning process take place throughout the study unit according to the assessment criteria.

Harjoittelu- ja työelämäyhteistyö

Sustainable Pricing is integrated to the commission in which a sustainable tourism service was designed as part of the study unit Sustainable Product and Service Design

Tenttien ajankohdat ja uusintamahdollisuudet

Will be notified in the finalised schedule.

Kansainvälisyys

No international connections.

Sisällön jaksotus

Weeks 11 - 14 Cost accounting and Sustainable pricing in tourism
Weeks 14 -18 Budgeting and Profitability Planning

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student is able to make basic calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she knows the choices when making different types of calculations and budgets. He/she understands the importance of intermediaries and networks. He/she can make basic calculations for the case provided. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student is able to make basic calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis with assistance by using Excel. He/she understands the options for different types of calculations and budgets. He/she knows the importance of intermediaries and networks. He/she can make basic calculations with assistance in the case provided. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to compile the calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she can analyse the choices made when making different types of calculations and budgets. He/she can justify the importance of intermediaries and networks as well as take these factors into account when compiling the calculations. He/she can implement calculations in the case provided. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is able to make calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she can explain the choices made when making different types of calculations and budgets. He/she can explain the importance of intermediaries and networks. He/she can make some calculations in the case provided. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to make calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel and assess their correctness. He/she can analyse and justify the choices made for the calculations made. He/she can analyse the importance of intermediaries and networks as well as take these factors into account when calculating. He/she can implement and analyse calculations in the case provided. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Hylätty (0)

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Poor (1)
The student is able to make basic calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis with assistance by using Excel. He/she understands the options for different types of calculations and budgets. He/she knows the importance of intermediaries and networks. He/she can make basic calculations with assistance in the case provided. The assignments are completed but not always performed according to the instructions and deadlines.

Satisfactory (2)
The student is able to make basic calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she knows the choices when making different types of calculations and budgets. He/she understands the importance of intermediaries and networks. He/she can make basic calculations for the case provided. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Good (3)
The student is able to make calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she can explain the choices made when making different types of calculations and budgets. He/she can explain the importance of intermediaries and networks. He/she can make some calculations in the case provided. Most of the assignments are performed according to the instructions and deadlines.

Very good (4)
The student is able to compile the calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel. He/she can analyse the choices made when making different types of calculations and budgets. He/she can justify the importance of intermediaries and networks as well as take these factors into account when compiling the calculations. He/she can implement calculations in the case provided. All the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to make calculations related to pricing, costs and budgeting as well as profitability and efficiency analysis by using Excel and assess their correctness. He/she can analyse and justify the choices made for the calculations made. He/she can analyse the importance of intermediaries and networks as well as take these factors into account when calculating. He/she can implement and analyse calculations in the case provided. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Developing Online and Off-line Experiences
Developing Experiences (project)
The objective is to give the student the knowledge and theory on designing staged/choreographed/acted experiences for a certain target group. The student will get deeper understanding of the customer’s path design by using various methods and tools of storytelling, offline and online experience and service design. The student will learn particular issues related to pricing meaningful experiences.

Sisältö

Tieto puuttuu

Aika ja paikka

Late Feb/March-April 2024. Rovaniemi and Breda UAS (the intensive study week).

Oppimateriaalit

Brown, T. (2008). Design Thinking. Harvard Business Review. Fesenmaier, D. R. & Xiang, Z.: Design Science in Tourism. Foundations of Destination Management, Springer Gardiner, S., & Scott, N. (2018). Destination Innovation Matrix: A framework for new tourism experience and market development. Journal of Destination Marketing & Management 10, p. 122–131. Jernsand, E., Kraff, H. & Mossberg, L. (2015) Tourism Experience Innovation Through Design. Scandinavian Journal of Hospitality and Tourism. Vol. 15, Supplement 1, 98–119 Magadán, M., & Rivas, J. (2018). Innovation, Creativity and Tourism. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality, 71–88. https://doi.org/10.1108/978-1-78743-529-220181030 Plattner, H, Meinel, C. & Leifer, L. (Eds.) (2016). Design Thinking Research. Taking Breakthrough Innovation Home. Springer

Opetusmenetelmät

The study unit is divided in three parts and implemented in cooperation with Kempten and Breda UAS.
1. Theoretical Journey: March till April 2024 incl. reading and assignments e.g. online Moodle eExams/tests
2. Practical Journey: international intensive study week 5 days (excluding the travelling days) in Breda UAS or Rovaniemi UAS. Exact dates informed later but as soon as possible.
3. Reflective Journey, deadline after the intensive study week

Harjoittelu- ja työelämäyhteistyö

Cooperation with Kempten and Breda UAS, multicultural cooperation and intensive study week together. Real-life case from the working life.

Tenttien ajankohdat ja uusintamahdollisuudet

To be informed later.

Kansainvälisyys

Intensive study week with students and teachers from Kempten (Germany) and Breda (the Netherlands) UAS. Multicultural cooperation and intensive study week together.

Toteutuksen valinnaiset suoritustavat

To be informed later.

Sisällön jaksotus

- staged memorable tourism experience design in theory and in practise
- Design Thinking process
- storytelling
- authenticity
- quality of memorable tourism experiences
- experiential offline and/online customers’ path/journey design
- empathising customer personas
- sustainable pricing of the tourism experience products

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has rather a good command of the theoretical content of the study unit and is able to apply it somehow in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. The assignments are performed mostly according to the instructions.

Very good (4)
The student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. He/she participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Arviointimenetelmät ja arvioinnin perusteet

Theoretical Journey

Practical and Cultural Journey, group: Commissioned design task incl. active participation and presentation

Reflective Journey, individual: Report/reflection, incl. self and peer evaluation

Evaluation criteria are decided together with the participating teachers from different partner HEIs. All three learning journeys are evaluated.

Hylätty (0)

To be informed later.

Arviointikriteerit, tyydyttävä (1-2)

To be informed later.

Arviointikriteerit, hyvä (3-4)

To be informed later.

Arviointikriteerit, kiitettävä (5)

To be informed later.

Tavoitteet

The student creates a strategic marketing plan and carries out a marketing project for a commissioner. He/she learns to create marketing content to a certain target group and to use different digital marketing tools in practice. The student also learns to apply responsible marketing practices and evaluate the results of the project.

Sisältö

• Marketing planning and implementation of a marketing plan
• Digital marketing tools and channels
• Content marketing and storytelling
• Budgeting
• Analysing the results of the marketing project
• Responsible digital marketing and branding
• Legal perspectives of digital marketing (GDPR, IPR)

Aika ja paikka

vk 7-16 2024

Oppimateriaalit

Materiaali jaetaan opintojakson alkaessa

Opetusmenetelmät

Projektityöskentely, ohjaus ja työpajat
Vaatimuksena Digital Marketing and Branding -opintojakson suoritus tai vastaavat tiedot.

Harjoittelu- ja työelämäyhteistyö

Opintojakson oppimistehtävä tehdään työelämätoimeksiantona

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student is able to create a strategic marketing plan and carry out a marketing project for a commissioner. He/she is able to create marketing content to a certain target group and to use some digital marketing tools in practice. The student applies responsible marketing practices and is somehow able to evaluate the results of the project. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student is able to create a strategic marketing plan and carry out a marketing project for a commissioner with guidance. He/she is able to create some marketing content and to use some digital marketing tools in practice. The student is aware of responsible marketing practices and is somehow able to evaluate the results of the project. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to create a very good strategic marketing plan and carry out a creative marketing project for a commissioner. He/she is able to create very good marketing content to a certain target group and to use various digital marketing tools in practice. The student applies responsible marketing practices and is able to evaluate the results of the project critically. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is able to create a good strategic marketing plan and carry out a marketing project for a commissioner. He/she is able to create good marketing content to a certain target group and to use some digital marketing tools in practice. The student applies responsible marketing practices and is able to evaluate the results of the project. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to create an excellent strategic marketing plan and carry out an innovative marketing project for a commissioner. He/she is able to create innovative and creative marketing content to a certain target group and to use various digital marketing tools in practice. The student applies responsible marketing practices and is able to evaluate the results of the project critically. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

0-5

Tavoitteet

The student understands the history and background of sustainability as well as the main theories related to it. He/she knows the core issues related to economic, ecological and socio-cultural sustainability in tourism and familiarises with the best practices of sustainable tourism around the world especially in fragile regions as the Arctic.

The student knows the basic tourism business models and various earning logics which are currently applied within the tourism industry, especially in SMEs. He/she is able to identify and illustrate the most typical business and support processes of tourism SMEs. The student knows what is required from a tourism SME to operate in a sustainable manner. In addition, he/she familiarises him/herself with some basic sustainable business development and assessment tools, standards and certifications. As the result, he/she understands sustainability challenges posed by the tourism industry and is able to seek positive changes and communicate them to customers.

Sisältö

• History of sustainability and related theories
• Current issues and best practices in sustainable tourism around the world
• Typical business models and earning logics within tourism industry especially from the perspective of SMEs
• Best practices of sustainable tourism business models and earning logics
• Key processes of typical SMEs in tourism
• Sustainable business development and assessment tools, standards and certifications
• Opportunities and challenges of sustainable development within tourism industry and in tourism SMEs
• Sustainable mobility
• Communicating sustainability to stakeholders

Aika ja paikka

Lapland UAS, Rantavitikka Campus

Oppimateriaalit

Lecture material

Journal articles and other reading material is published in the beginning of the study unit.

Opetusmenetelmät

The multi-method pedagogical approach includes versatile methods such as in-class lectures, company visits, seminars and workshops and learning assignments e.g.a reading seminar The specified timetable with the contents of the learning process of six to eight weeks is planned partly together with the working life and given at the beginning of the study unit. Tutoring and assessment of the learning process take place throughout the study unit according to the assessment criteria

Harjoittelu- ja työelämäyhteistyö

Company visit(s) in Rovaniemi region

Tenttien ajankohdat ja uusintamahdollisuudet

Will be informed in the beginning of the study unit.

Kansainvälisyys

Companies, which are visited, have international customers.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has some knowledge of sustainability within the tourism industry and how sustainability can be applied into tourism business models and earning logics especially from a SME perspective. He/she is aware of the most typical key processes of a tourism SME. In addition, he/she understands how sustainable development and assessment tools can be applied. The student has some understanding of the current opportunities and challenges of sustainable development within tourism industry and in tourism SMEs. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has vague knowledge of sustainability within the tourism industry and how sustainability can be applied into tourism business models and earning logics especially from a SME perspective. He/she is aware of the most typical key processes of a tourism SME. In addition, he/she has some understanding how sustainable development and assessment tools can be applied. The student understands vaguely the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student has a very good knowledge of sustainability within the tourism industry. He/she understands very well how sustainability can be applied into tourism business models and earning logics especially from a SME perspective. He/she is able to identify and illustrate the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in a very good manner. The student understands very well the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has a good knowledge of sustainability within the tourism industry. He/she understands well how sustainability can be applied into tourism business models and earning logics especially from a SME perspective. He/she is able to identify and illustrate quite well the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in a good manner. The student understands well the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has a profound knowledge of sustainability within the tourism industry. He/she understands holistically how sustainability can be applied into tourism business models and earning logics especially from a SME perspective. He/she is able to identify and illustrate the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in an excellent manner. The student understands thoroughly the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

The assessment criteria below is general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Hylätty (0)

Fail (0)
The student does not complete the assignments according to the instructions or does not attend to the learning situations at all. He/she does not pass the assignments, tests, and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Poor (1)
The student has a vague knowledge of sustainability within the tourism industry and how sustainability can be applied to tourism business models and earning logic, especially from an SME perspective. He/she is aware of the most typical key processes of a tourism SME. In addition, he/she has some understanding of how sustainable development and assessment tools can be applied. The student understands vaguely the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. The assignments are completed but not always performed according to the instructions and deadlines.

Satisfactory (2)
The student has some knowledge of sustainability within the tourism industry and how sustainability can be applied to tourism business models and earning logic, especially from an SME perspective. He/she is aware of the most typical key processes of a tourism SME. In addition, he/she understands how sustainable development and assessment tools can be applied. The student has some understanding of the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Good (3)
The student has a good knowledge of sustainability within the tourism industry. He/she understands well how sustainability can be applied to tourism business models and earning logics, especially from an SME perspective. He/she is able to identify and illustrate quite well the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in a good manner. The student understands well the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. Most of the assignments are performed according to the instructions and deadlines.

Very good (4)
The student has a very good knowledge of sustainability within the tourism industry. He/she understands very well how sustainability can be applied to tourism business models and earning logic, especially from an SME perspective. He/she is able to identify and illustrate the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in a very good manner. The student understands very well the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. All the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has a profound knowledge of sustainability within the tourism industry. He/she understands holistically how sustainability can be applied to tourism business models and earning logic, especially from an SME perspective. He/she is able to identify and illustrate the most typical key processes of a tourism SME. In addition, he/she applies sustainable development and assessment tools in practice in an excellent manner. The student understands thoroughly the current opportunities and challenges of sustainable development within the tourism industry and in tourism SMEs. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student knows the legal environment of a company in the field of travel and tourism and he/she knows the relevant tourism-related legislation. The student knows the basics of contract and corporate law and their meaning and role in business. He/she can retrieve and apply legal information. He/she recognizes the main legal factors, legal duties and challenges in the travel and tourism business.

Sisältö

Basics of contract law:
• Overview of Finnish legislation and the courts of justice
• Law of the person
• Meaning, content and different types of contracts, especially in the travel and tourism field
• Contract law legislation and legal sources
• Consumer protection
• Main principles of compensation for damage

Basics of corporate law:
• Freedom of trade
• Regulation of businesses
• Establishing a company
• Company forms and their special features

Travel and tourism law:
• Overview of the relevant legislation applied in the field
• Travel service combinations regulations
• Everyman’s rights
• Basics of safety legislation
• Regulation of the marketing in tourism field (data protection, Consumer protection act, IP-rights)

• Searching and applying judicial knowledge into practice

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student shows basic-level analytical and reflective thinking and practical skills in his/her studies and work-related tasks. He/she has basic knowledge of both business as well as travel and tourism related legislation and he/she can describe it. He/she is able to find and use this legal information with assistance but cannot fully apply it. He/she recognizes the main legal factors and challenges in the travel and tourism business and can give examples of them. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has basic knowledge of both business as well as travel and tourism related legislation. He/she can retrieve and apply legal information in simple cases with assistance. He/she recognizes some legal factors and challenges in the travel and tourism business. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student shows good critical, analytical and reflective thinking and practical skills in his/her studies and work-related tasks. He/she has good knowledge of both business as well as travel and tourism related legislation. He/she is able to find relevant legal information and apply it. The student understands the meaning of legal issues in the travel tourism business and can take these legal factors into account when making decisions. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student shows critical, analytical and reflective thinking and practical skills in his/her studies and work-related tasks. The student understands both the basics of business as well as travel and tourism related legislation. He/she can retrieve and apply relevant legal information by leaning to the study materials/given instructions. The student understands the main legal factors and challenges in the travel and tourism business. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

cellent (5)
The student shows excellent critical, analytical and reflective thinking and practical skills in his/her studies and work-related tasks. He/she has excellent knowledge of both business as well as travel and tourism related legislation. He/she can efficiently and independently retrieve and apply relevant legal information in problem solving and justify decisions. The student can foresee legal challenges in the travel and tourism business. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student understands the significance of designing tourism products and services as part of sustainable tourism business. He/she gains knowledge of future-oriented approaches when designing tourism products and services. In addition, he/she familiarises him/herself in circular economy and sustainable innovations. The student knows the key concepts of product and service design in tourism and has basic readiness to design both innovative and experiential products and services by using various design tools and methods. The student takes into consideration networking and sustainable chain management in designing process.

This study unit is interlinked with Sustainable Pricing and Profitability Planning.

Sisältö

• Significance of product and service design as part of sustainable tourism business
• Future-oriented approaches to product and service design in tourism
• Key concepts and various tools related to designing products and services in tourism
o customer persona, experiential customer journey, prototyping, product cards for different use
• Circular economy and sustainable innovations in tourism
• Networks and sustainable chain management in tourism
• Practical sustainable design project commissioned by a tourism company/organisation

Aika ja paikka

Lapland UAS Rantavitikka Campus, Rovaniemi, Finland
Jan - March 2024

Oppimateriaalit

Lecture handouts

The learning materials will be published during the first day of the study unit.

Some examples of the learning materials: Naturbizz handbook (online), other handbooks and  journal articles related to sustainable service design and product development in tourism, nature and animal-based tourism material which are related to the commission from the tourism industry.

Opetusmenetelmät

The multi-method pedagogical approach includes versatile methods such as lectures, company visits, seminars and workshops and learning assignments. The specified timetable with the contents of the learning process of six to eight weeks is planned together with the working life and given at the beginning of the study unit. Tutoring and multi- stakeholder assessment of the learning process take place throughout the study unit according to the assessment criteria

Harjoittelu- ja työelämäyhteistyö

Tourism industry based commission for the intensive week.

Tenttien ajankohdat ja uusintamahdollisuudet

Online Exam in EXAM is in the end of week 7.
Re-examinations (if needed) are decided together with the students.

Kansainvälisyys

There are no direct international connections in this study unit.

Sisällön jaksotus

Theoretical Journey Weeks 3 - 7
Practical Journey Weeks 8-9
Reflection Journey Weeks 9 - 10

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has a limited understanding of the significance of service and product design as part of sustainable tourism business. He/she has satisfactory knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself superficially in circular economy and sustainable innovations. The student has some difficulties in applying creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons passively and shows vague analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has a very limited understanding of the significance of service and product design as part of sustainable tourism business. He/she has vague knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself very superficially in circular economy and sustainable innovations. The student has major difficulties in applying creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons very passively and shows no analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student understands very well the significance of service and product design as part of sustainable tourism business. He/she has very good knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in circular economy and sustainable innovations very well. The student is mostly able to apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student understands well the significance of service and product design as part of sustainable tourism business. He/she has good knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in a good manner in circular economy and sustainable innovations. The student is mostly able to apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons rather actively and shows somewhat analytical, reflective and critical approach in his/her activities. Most of the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student fully understands the significance of service and product design as part of sustainable tourism business. He/she has profound knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in circular economy and sustainable innovations in an excellent manner. The student is able to fully apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons very actively and shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

The assessment criteria introduced below are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit

Hylätty (0)

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Poor (1)
The student has a very limited understanding of the significance of service and product design as part of sustainable tourism business. He/she has vague knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself very superficially in circular economy and sustainable innovations. The student has major difficulties in applying creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons very passively and shows no analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Satisfactory (2)
The student has a limited understanding of the significance of service and product design as part of sustainable tourism business. He/she has satisfactory knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself superficially in circular economy and sustainable innovations. The student has some difficulties in applying creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons passively and shows vague analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Good (3)
The student understands well the significance of service and product design as part of sustainable tourism business. He/she has good knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in a good manner in circular economy and sustainable innovations. The student is mostly able to apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons rather actively and shows somewhat analytical, reflective and critical approach in his/her activities. Most of the assignments are performed according to the instructions.

Very good (4)
The student understands very well the significance of service and product design as part of sustainable tourism business. He/she has very good knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in circular economy and sustainable innovations very well. The student is mostly able to apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student fully understands the significance of service and product design as part of sustainable tourism business. He/she has profound knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in circular economy and sustainable innovations in an excellent manner. The student is able to fully apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons very actively and shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Developing Online and Off-line Experiences
Developing Experiences (project)
The objective of the study unit is to give the student knowledge on how to design experiences in collaboration with a multi-stakeholder network of an event. He/she will apply service and experience design methods as well as co-creation methodology and live-event simulation in an innovative way.

Sisältö

Tieto puuttuu

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has a satisfactory command of the theoretical content of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student has a satisfactory command of the theoretical content of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has a rather good command of the theoretical content of the study unit and is able to apply it somehow in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. The assignments are performed mostly according to the instructions.

Very good (4)
The student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. He/she participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Tavoitteet

The student knows the principles of digital marketing and branding. The student understands various concepts of service-dominant logic (SDL), value creation and value co-creation in marketing and trends of consumer behaviour in digital marketing. He/she knows the role of strategic digital marketing planning in a company and learns different digital marketing tools and channels. The student understands the concepts of customer relationship management (CRM), the responsible digital marketing and branding, as well as legal perspectives of digital marketing.

Sisältö

• Basics of digital marketing
• Basics of branding (brand identity, branding process, brand management)
• Service-dominant logic (SDL), value creation and value co-creation in digital marketing
• Consumer behaviour in digital marketing
• Digital marketing planning
• Digital marketing tools and channels
• Customer relationship management (CRM)
• Responsible digital marketing and branding
• Legal perspectives of digital marketing (GDPR, IPR)
• Cases: platform economy

Oppimateriaalit

available on Moodle

Opetusmenetelmät

• Lectures on Campus (no online teaching available)
• Workshops (Bring Your Own Device BYOD)
• Reaction paper assignment
• Individual exam

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student knows somehow the principles of digital marketing and branding. He/she is aware of the concepts of service-dominant logic (SDL), value creation and value co-creation in marketing and knows some trends of consumer behaviour in digital marketing. The student understands somehow the role of strategic digital marketing planning in a company and different digital marketing tools and channels. He/she knows some marketing tools and is somewhat aware of the significance of digital environment in marketing. The student is aware of the concepts of customer relationship management (CRM), responsible digital marketing and branding, and legal perspectives of digital marketing. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student knows only some principles of digital marketing and branding. The student understands only somehow the role of strategic digital marketing planning in a company. He/she knows only some marketing tools and is only somewhat aware of the significance of digital environment in marketing. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student knows well the principles of digital marketing and branding. He/she understands clearly the concepts of service-dominant logic (SDL), value creation and value co-creation in marketing and trends of consumer behaviour in digital marketing. The student understands well the role of strategic digital marketing planning in a company and learns different digital marketing tools and channels. He/she knows different marketing tools and is aware of the significance of digital environment in marketing. The student understands well the concepts of customer relationship management (CRM), responsible digital marketing and branding, and legal perspectives of digital marketing. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student knows the principles of digital marketing and branding. He/she understands the concepts of service-dominant logic (SDL), value creation and value co-creation in marketing and trends of consumer behaviour in digital marketing. The student understands the role of strategic digital marketing planning in a company and learns different digital marketing tools and channels. He/she knows different marketing tools and is aware of the significance of digital environment in marketing. The student understands the concepts of customer relationship management (CRM), responsible digital marketing and branding, and legal perspectives of digital marketing. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student knows the principles of digital marketing and branding at an excellent level. He/she understands holistically the concepts of service-dominant logic (SDL), value creation and value co-creation in marketing and trends of consumer behaviour in digital marketing. The student understands very well the role of strategic digital marketing planning in a company and learns different digital marketing tools and channels. He/she knows different marketing tools and is well aware of the significance of digital environment in marketing. The student understands very well the concepts of customer relationship management (CRM), responsible digital marketing and branding, and legal perspectives of digital marketing. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Developing Online and Off-line Experiences
Developing Experiences (project)
The student knows how to write written reports by using an academic style in English. He/she knows the right system of referencing. He/she also learns to use creativity when using English in various work related situations and develops his/her written and oral skills of English.

The student:

- learns various styles of written and oral communication

- knows which communication channel to use in different situations

- knows how to write academic text

- is able to write according to the right referencing system

- knows how to take creativity aspects into consideration when communicating in English

- is able to use English also spontaneously in demanding communication situations

Sisältö

Tieto puuttuu

Aika ja paikka

on Rantavitikka campus

Oppimateriaalit

on Moodle study unit materials and  Lapland UAS Thesis Guide 

Opetusmenetelmät

NOT SUITABLE FOR EXCHANGE STUDENTS
The study unit is integrated to Thesis Process and Methodologies and the thesis process.
lectures and class assignments
exam
report polishing
personal branding assignment

Sisällön jaksotus

Lapland UAS style of referencing
Special features of academic writing
Presenting your work
Branding your professional expertise

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)

The student has satisfactory written and oral skills of English. He/she has some problems when using the right referencing style and his/her use of sources does not always follow the principles and regulations given. His/her creativity skills in his/her written and/or oral communication are at a basic level. The English skills of the student are satisfactory but he/she needs assistance. Some assignments are performed according to the instructions.

Poor (1)

The student has satisfactory written and oral skills of English. He/she has a lot of problems when using the right referencing style. He/she has limited understanding of the principles and regulations given about using sources. His/her creativity skills in his/her written and/or oral communication are at a basic level. The English skills of the student are satisfactory but he/she needs a lot of assistance. Only a few assignments are performed according to the instructions.

Fail (0)

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.



Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)

The student has very good written and oral skills of English. He/she knows the principles of the right referencing style and is able to use the sources in an ethical and academic manner. His/her creativity skills in his/her written and/or oral communication are at a very good level. The English skills of the student are fluent. All the assignments are mostly performed according to the instructions.

Good (3)

The student has good written and oral skills of English. He/she knows the main principles of the right referencing style and is able to use most sources in an ethical and academic manner. His/her creativity skills in his/her written and/or oral communication are at a good level. The English skills of the student are good. The assignments are mostly performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student shows excellent written and oral skills of English in his/her communication. He/she knows the right style of referencing and knows how to use sources in an ethical and academic manner. His/her creativity skills in his written and/or oral communication are at an excellent level. The English skills of the student are very fluent. All the assignments are performed according to the instructions.

Arviointimenetelmät ja arvioinnin perusteet

Graded assignments:
1. Quiz on academic writing and Lapland UAS report style 40 %
2. Report polishing 20 %
3. Personal branding assignment 40 %
4. Self evaluation pass / fail

Tavoitteet

Developing Online and Off-line Experiences
Developing Experiences (project)
The student is able to set proper goals for his/her Advanced Training period from the perspective of his/her personal professional development according to his/her career plan. He/she deepens the professional knowledge of his/her duties as a Bachelor of Hospitality Management and applies these professional skills to the working life tasks. He/she is able to work according to creative problem solving and investigative working methods. The student can develop operations of the training place in an evaluative manner.

Sisältö

Tieto puuttuu

Arviointiasteikko

H-5

Arviointikriteeri, hyväksytty/hylätty

Pass

The student is able to find the training place independently and also to take care of the training process and its documentation. She/he knows the objectives of the training and gets information on the specified questions or tasks given before the training period. The student is able to work independently and take care of the given tasks and duties of the organisation or company. He/she also knows which skills and qualities still need development. He/she makes a development project according to the needs of the training place.

The Training Workbook, Contract, the time sheet for the development project and other training-related written assignments and documentation have been completed in a proper and agreed manner and they have been approved by the Training Coordinator. The testimonial and assessment from the employer have been returned to the Training Coordinator.

Fail (0)

The student is unable to meet the requirements of the Advanced Training. He/she is unable to perform the duties and tasks of the training place and does not complete the required assignments. The student does not make or return the required training documents according to the instructions.



Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Tavoitteet

The student gets familiar with the working life and various policies of the working place which support his/her knowledge and skills. He/she gets experience of basic tasks and duties of the tourism and hospitality industry and is able to see his/her duties as part of the operations of the whole organisation. The student knows various parts of the organisation’s operations and is able to work as a member of a team. He/she adopts a positive service attitude as well as shows responsibility and initiative. He/she sees the importance of the training as part of his/her professional development and is able to set goals for it.

Sisältö

• Training application process
• Documentation needed for recruitment
• Basic duties and tasks in the tourism and hospitality field
• Operations and tasks of the training company/organisation
• Post-documentation of the training

Arviointiasteikko

H-5

Arviointikriteeri, hyväksytty/hylätty

Pass
The student is able to find the training place independently and to take care of the training process and documentation. She/he knows the objectives of the training and gets information on the operations and personnel structure of the training place. The student is able to work independently and take care of the basic tasks and duties of the organisation or company. He/she also knows which skills and qualities still need development. He/she makes a small-scale development plan of a task or process of the training place and implements it if it is possible.

The Training Workbook, Contract and training-related written assignments have been completed in a proper and agreed manner, and they have been approved by the Training Coordinator. The testimonial and assessment from the employer have been returned to the Training Coordinator. All the assignments are performed and returned according to the instructions and deadlines.

Fail (0)
The student is unable to meet the requirements of the Basic Training. He/she is unable to perform the duties and tasks of the training place and does not complete the required assignments. The student does not make or return the required training documents according to the instructions and deadlines.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Tavoitteet

Developing Online and Off-line Experiences
Developing Experiences (project)
The student understands the significance of research and development activity as part of today’s professional expertise in tourism. He/she comprehends the objectives set for a Thesis project of the Bachelor of Hospitality Management. He/she has basic skills for performing the thesis process and documenting it in a form of the required thesis report. The student is familiar with the basic research methods needed in a thesis project and is able to apply them in his/her own thesis.

Sisältö

Tieto puuttuu

Aika ja paikka

1.11.2023 - 28.2.2024

Oppimateriaalit

Moilanen, T. et al. 2022. Methods for Development Work.

The list of the reading materials is updated on yearly basis. Each student will familiarise oneself in approx. 10 Bachelor Thesis reports/book chapters/journal articles in addition to other materials, e.g. lecture and/or web-based materials during the study unit

Opetusmenetelmät

Thesis Process and Methodologies (TPM) study unit is partly executed in parallel with the Thesis Project and Academic and Creative Writing study unit. The main aim of the TPM study unit is to provide knowledge and tools for the upcoming Thesis Project for the students.

The objectives of the TPM study unit are the following:
The student:
- understands the role of research and development activity as part of today’s professional expertise and also comprehends the objectives set for a Bachelor of Hospitality Management Thesis Project
- knows the structures of the different types of thesis and research processes
- has basic skills for performing the Bachelor´s thesis process and documenting it in a form of the required thesis report
- is familiar with the research methods needed in a thesis project and is able to apply them in his/her own project
- is able to retrieve, use, assess and apply information critically during the thesis process
- is able to introduce one´s own thesis project idea in an Idea Poster Seminar, which is organised together with the Thesis Project study unit.

Sisällön jaksotus

Thesis Process 1,5 ECTS
Research methodology and methods for one´s own Thesis project 3,5 ECTS

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Poor (1)
The student has vague understanding of the role of research and development activity as part of today’s professional expertise and has manifold difficulties to comprehend the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has poor knowledge of the Bachelor-level thesis and various research methods. His/her skills are very limited in retrieving, using, assessing and applying information in the required assignments. It is very challenging for him/her to apply the gained knowledge in his/her own thesis project. The student shows no analytical, reflective and critical approach in of his/her activities. The student has many challenges in performing the assignments according to the instructions.

Satisfactory (2)
The student has satisfactory understanding of the role of research and development activity as part of today’s professional expertise and has some difficulties to comprehend the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has basic knowledge of the Bachelor-level thesis and various research methods. His/her skills are somewhat limited in retrieving, using, assessing and applying information in the required assignments. It is challenging for him/her to apply the gained knowledge in his/her own thesis project. The student shows vague analytical, reflective and critical approach in of his/her activities. The student has challenges in performing the assignments according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student understands most of the role of research and development activity as part of today’s professional expertise and comprehends quite well the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has good knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information in the required assignments and can mostly apply the gained knowledge in his/her own thesis project quite well. The student shows somewhat analytical, reflective and critical approach in most of his/her activities. Most of the assignments are performed according to the instructions.

Very good (4)
The student understands the role of research and development activity as part of today’s professional expertise and comprehends very well the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has very good knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information in the required assignments and can apply the gained knowledge in his/her own thesis project very well. The student shows very good analytical, reflective and critical approach in most of his/her activities. All the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student understands the role of research and development activity as part of today’s professional expertise and comprehends completely the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has profound and excellent knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information critically in the required assignments and can apply the gained knowledge fully in his/her own thesis project. The student shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Arviointimenetelmät ja arvioinnin perusteet

Excellent (5)

The student understands the role of research and development activity as part of today’s professional expertise and comprehends completely the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has profound and excellent knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information critically in the required assignments and can apply the gained knowledge fully in his/her own thesis project. The student shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Very good (4)

The student understands the role of research and development activity as part of today’s professional expertise and comprehends very well the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has very good knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information in the required assignments and can apply the gained knowledge in his/her own thesis project very well. The student shows very good analytical, reflective and critical approach in most of his/her activities. All the assignments are performed according to the instructions.

Good (3)

The student understands most of the role of research and development activity as part of today’s professional expertise and comprehends quite well the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has good knowledge of the Bachelor-level thesis and various research methods. He/she is able to retrieve, use, assess and apply information in the required assignments and can mostly apply the gained knowledge in his/her own thesis project quite well. The student shows somewhat analytical, reflective and critical approach in most of his/her activities. Most of the assignments are performed according to the instructions.

Satisfactory (2)

The student has satisfactory understanding of the role of research and development activity as part of today’s professional expertise and has some difficulties to comprehend the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has basic knowledge of the Bachelor-level thesis and various research methods. His/her skills are somewhat limited in retrieving, using, assessing and applying information in the required assignments. It is challenging for him/her to apply the gained knowledge in his/her own thesis project. The student shows vague analytical, reflective and critical approach in of his/her activities. The student has challenges in performing the assignments according to the instructions.

Poor (1)

The student has vague understanding of the role of research and development activity as part of today’s professional expertise and has manifold difficulties to comprehend the objectives set for a thesis project of a Bachelor of Hospitality Management. The student has poor knowledge of the Bachelor-level thesis and various research methods. His/her skills are very limited in retrieving, using, assessing and applying information in the required assignments. It is very challenging for him/her to apply the gained knowledge in his/her own thesis project. The student shows no analytical, reflective and critical approach in of his/her activities. The student has many challenges in performing the assignments according to the instructions.

Fail (0)

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Tavoitteet

The student gets a holistic perception on sustainable entrepreneurship in theory and practice in the tourism and hospitality field. He/she understands the linkages between entrepreneurship and innovations and learns to use the basic foresight tools to awaken his/her proactive and creative mind-set as well as to develop his/her personal innovation skills. In addition, the student familiarises him/herself to current sustainable development tools. Entrepreneurial qualities and skills of the student are also analysed, reflected and promoted consistently towards a sustainable mindset.

Sisältö

• Theories of entrepreneurship from different perspectives
• Understanding linkages between entrepreneurship and innovations
• Sustainability in entrepreneurial actions by utilising current sustainable development tools (e.g. Sustainable Travel Finland)
• Adopting an entrepreneurial attitude as well as a proactive, creative and sustainable mind-set
• Developing one’s own innovative skills by basic foresight tools e.g. hunting weak signals and co-creating future windows
• Analysis of personal qualities and skills from the viewpoint of sustainable entrepreneurship
• Case studies and entrepreneurial stories around the world

Aika ja paikka

Autumn Semester 2023 weeks 44 - 49
Teaching is partly online and partly in class at the Rantavitikka Campus and/or in tourism businesses in Rovaniemi

Oppimateriaalit

An eBook in Ebook Central:
Michael Schaper:Making Ecopreneurs : Developing Sustainable Entrepreneurship

These are examples of potential articles, however, the finalised list of articles is introduced in the beginning of the study unit.
Renfors, Sanna-Mari 2019. Identification of ecopreneurs’ business competencies for training program development
Schaltegger, S. et al 2016. Business Models for Sustainability: A Co-Evolutionary Analysis of Sustainable Entrepreneurship,Innovation, and Transformation
Sendawula, M. 2018. Adoption of sustainable entrepreneurship in SMEs in developing countries: literature review
Yeasmin, N. 2016. The Determinants of Sustainable Entrepreneurship of Immigrants in Lapland: An Analysis of Theoretical Factors

Opetusmenetelmät

Learning objectives:

The student gets a holistic perception on sustainable entrepreneurship in theory and practice in the tourism and hospitality field. He/she understands the linkages between entrepreneurship and innovations and learns to use the basic foresight tools to awaken his/her proactive and creative mind-set as well as to develop his/her personal innovation skills. In addition, the student familiarises him/herself to current sustainable development tools. Entrepreneurial qualities and skills of the student are also analysed, reflected and promoted consistently towards a sustainable mindset.

Learning Journey:
- Theoretical Journey incl. lectures and eExam(s)
- Practical Journey incl. workshops, company visit(s)
- Reflective Journey incl. reflective report and self- and peer assessments

Harjoittelu- ja työelämäyhteistyö

A visit(s) to a sustainable tourism business.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has satisfactory knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she has some difficulties in using basic foresight tools as well as in familiarising him/herself with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a basic-level analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows vague critical, analytical and reflective thinking in his/her studies. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has only some basic knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she has manifold difficulties in using basic foresight tools as well as in familiarising him/herself with current sustainable development tools utilised in tourism and hospitality companies. The student has very limited skills to analyse his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows no critical, analytical and reflective thinking in his/her studies. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student has very good knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself very well with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows critical, analytical and reflective thinking in all his/her studies. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has good knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself well with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a fairly reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows somewhat critical, analytical and reflective thinking in his/her studies. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself with current sustainable development tools utilised in tourism and hospitality companies in an excellent manner. The student is able to make a deep, reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows excellent critical, analytical and reflective thinking in his/her studies. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

The assessment of the study unit is based on the learning objectives below:
- Theories of entrepreneurship from different perspectives
- Understanding linkages between entrepreneurship and innovations
- Sustainability in entrepreneurial actions by utilising current sustainable development tools (e.g. Sustainable Travel Finland)
- Adopting an entrepreneurial attitude as well as a proactive, creative and sustainable mind-set
- Developing one’s own innovative skills by basic foresight tools e.g. hunting weak signals and co-creating future windows
- Analysis of personal qualities and skills from the viewpoint of sustainable entrepreneurship
- Case studies and entrepreneurial stories around the world

The assessment of the study unit is based on the learning objectives below:

Hylätty (0)

Fail (0)

The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Satisfactory (2)

The student has satisfactory knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she has some difficulties in using basic foresight tools as well as in familiarising him/herself with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a basic-level analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows vague critical, analytical and reflective thinking in his/her studies. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)

The student has only some basic knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she has manifold difficulties in using basic foresight tools as well as in familiarising him/herself with current sustainable development tools utilised in tourism and hospitality companies. The student has very limited skills to analyse his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows no critical, analytical and reflective thinking in his/her studies. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Very good (4)

The student has very good knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself very well with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows critical, analytical and reflective thinking in all his/her studies. All the assignments are performed according to the instructions and deadlines.

Good (3)

The student has good knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself well with current sustainable development tools utilised in tourism and hospitality companies. The student is able to make a fairly reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows somewhat critical, analytical and reflective thinking in his/her studies. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has profound knowledge of sustainable entrepreneurship and innovations and the linkage between them in the tourism and hospitality field. He/she knows how to use basic foresight tools and can familiarise him/herself with current sustainable development tools utilised in tourism and hospitality companies in an excellent manner. The student is able to make a deep, reflective analysis on his/her personal qualities and skills from the viewpoint of sustainable entrepreneurship. The student shows excellent critical, analytical and reflective thinking in his/her studies. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student develops his/her knowledge and understanding of climate change and importance of biodiversity at a global and local level. The student also understands trends of nature tourism and nature’s role in wellbeing. He/she is able to critically evaluate tourism’s impact on climate change and biodiversity and is able to evaluate products or services that take both aspects into consideration.

Sisältö

• Climate change
• Biodiversity
• Trends in nature tourism
• Nature and wellbeing
• Impact of tourism on climate change and biodiversity
• Evaluating tourism products which have taken into consideration climate change and biodiversity
• Future challenges in tourism related to climate change and biodiversity
• Adaptation and mitigation strategies

Aika ja paikka

Rovaniemi, September-November 2023. More specific timetable will be announced at the beginning of the study unit.

Oppimateriaalit

Will be announced at the beginning of the study unit.

Opetusmenetelmät

Various learning and teaching methods such as lectures, group discussions, workshops, learning assignments, exams.

Tenttien ajankohdat ja uusintamahdollisuudet

Will be announced at the beginning of the study unit.

Kansainvälisyys

International group of students.

Sisällön jaksotus

• Climate change​
• Biodiversity​
• Trends in nature tourism​
• Nature and wellbeing​
• Impact of tourism on climate change and biodiversity​
• Evaluating tourism products which have taken into consideration climate change and biodiversity​
• Future challenges in tourism related to climate change and biodiversity​
• Adaptation and mitigation strategies

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student understands how climate change and biodiversity impact the planet and the tourism industry. He/she is able to apply the knowledge that can be used to enhance tourism operators’ ecological sustainability and use nature as a form of wellbeing. The student understands the basic concepts and tools of climate change and biodiversity and is able to apply them in the tourism field. The student understands his/her own actions in ecological wellbeing of the planet. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student understands how climate change and biodiversity impact the planet and the tourism industry. The student understands the basic tools that can be used to tackle the climate change and loss of biodiversity, especially in the tourism field. The student has a limited understanding of his/her own actions in ecological wellbeing of the planet. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to evaluate how climate change and biodiversity impacts the tourism sector and is able to choose, defend and critique tools and methods that can be used to tackle the climate change and biodiversity loss, especially from the perspective of the tourism sector. He/she is able to critically evaluate nature’s role as a form of wellbeing. The student has a very good understanding of his/her own actions in ecological wellbeing of the planet. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student understands and is able to analyse how climate change and biodiversity impacts the tourism sector. He/she is able to analyse and compare different methods that can be used to enhance tourism operators’ ecological sustainability. The student is able to analyse concepts and tools of climate change and biodiversity and is able to choose and apply the most suitable ones in the tourism field. The student is able to analyse how nature can be used as a form of wellbeing. The student has a good understanding of his/her own actions in ecological wellbeing of the planet. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to investigate how climate change and biodiversity impacts the tourism sector and is able to choose, defend and critique tools and methods that can be used to tackle the climate change and biodiversity loss, especially from the perspective of the tourism sector. The student is able to utilize concepts and tools of climate change and biodiversity management to create new and innovative ways how nature can be utilized in creating wellbeing sustainably. The student has an excellent understanding of his/her own actions in ecological wellbeing of the planet. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

To be confirmed later.

Tavoitteet

The student gets familiar with various tasks and duties which are typical to the tourism and hospitality industry. He/she gets useful tools needed in tourism-related operations and tasks as well as gets practical experience of working in the field. The student gets familiar with the operating model and processes of the field work company/ organisation. He/she is able to work as a member of a work community.

The student is able to set proper goals to his/her career according to his/her own preferences and career choices. He/she has a realistic understanding of educational and career opportunities and options. The student identifies his/her potentials and preferences concerning his/her future career options and is able to make a proper plan for him/herself by using proper job seeking platforms and documents.

Sisältö

• Field Work period
• Working life manners
• Hygiene Proficiency pass
• Alcohol legislation (and pass)

• Career planning and career attainment process
• Identifying one’s potential and options of future career
• Job seeking processes and methods
• Job seeking platforms and processes
• CV
• Career aptitude test

Aika ja paikka

Rovaniemi, autumn 2023.

Oppimateriaalit

To be announced later.

Opetusmenetelmät

- lectures and tests
- visits and visitors (alumni/working life representatives)
- working in a team
- learning by doing (field work)
- independent work

Harjoittelu- ja työelämäyhteistyö

Fieldwork in a tourism company.

Tenttien ajankohdat ja uusintamahdollisuudet

Many tests, the times informed in the beginning of the study unit.

Kansainvälisyys

International group of students.

Sisällön jaksotus

• Field Work period
• Working life manners
• Hygiene Proficiency pass
• Alcohol legislation (and pass)

• Career planning and career attainment process
• Identifying one’s potential and options of future career
• Job seeking processes and methods
• Job seeking platforms and processes
• CV
• Career aptitude test

Lisätietoja opiskelijoille

The study unit includes a fieldwork in a tourism organization.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student is fairly systematic when operating as a member of a work community. He/she is able to handle most of the basic tasks in the tourism and hospitality industry. The student knows the main operating models and processes in tourism and hospitality companies. He/she knows on a satisfactory level how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to plan his/her future career by using some tools and channels. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has some challenges when operating as a member of a work community. He/she is able to handle only part of the basic tasks in the tourism and hospitality industry. The student knows only a few operating models and processes in tourism and hospitality companies. He/she knows the importance of hygiene and alcohol-related requirements but is not fully able to apply them in his/her work.

The student can plan his/her future career by using a few tools and channels. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry in a good manner. The student knows various operating models and processes in tourism and hospitality companies. He/she knows well how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using proper tools and channels. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is fairly efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry. The student knows various operating models and processes in tourism and hospitality companies. He/she knows how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using proper tools and channels. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is very efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry in an excellent manner. The student knows various operating models and processes in tourism and hospitality companies. He/she knows very well how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using many tools and channels. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

• Field Work (in a tourism company) (40 %) (Grade 0 – 5)
• CV (10 %)
• Food Hygiene Proficiency (10 %)
• Alcohol legislation (10 %)
• Written assignment (30 %)

Hylätty (0)

The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required

Arviointikriteerit, tyydyttävä (1-2)

Poor (1)
The student has some challenges when operating as a member of a work community. He/she is able to handle only part of the basic tasks in the tourism and hospitality industry. The student knows only a few operating models and processes in tourism and hospitality companies. He/she knows the importance of hygiene and alcohol-related requirements but is not fully able to apply them in his/her work.

The student can plan his/her future career by using a few tools and channels. The assignments are completed but not always performed according to the instructions and deadlines.

Satisfactory (2)
The student is fairly systematic when operating as a member of a work community. He/she is able to handle most of the basic tasks in the tourism and hospitality industry. The student knows the main operating models and processes in tourism and hospitality companies. He/she knows on a satisfactory level how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to plan his/her future career by using some tools and channels. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Good (3)
The student is fairly efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry. The student knows various operating models and processes in tourism and hospitality companies. He/she knows how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using proper tools and channels. Most of the assignments are performed according to the instructions and deadlines.

Very good (4)
The student is efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry in a good manner. The student knows various operating models and processes in tourism and hospitality companies. He/she knows well how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using proper tools and channels. All the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is very efficient and systematic when operating as a member of a work community. He/she is able to handle basic tasks in the tourism and hospitality industry in an excellent manner. The student knows various operating models and processes in tourism and hospitality companies. He/she knows very well how to apply hygiene and alcohol-related requirements in his/her work.

The student is able to identify his/her potential and make a realistic plan of his/her future career by using many tools and channels. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student knows key processes and the life cycle of project management. He/she identifies key success and failure factors of the project as well as a team building process. The student learns to apply project management as a work method and is able to work in a multicultural team. The student is able to define project goals, create a project work breakdown structure, activity and plan a simple budget. He/she is able to write a small-scale project plan and execute it. The student understands how to evaluate the project. He/she knows the basic working environments and tasks in the tourism and hospitality field.

Sisältö

• Basics of project management (skills and tools)
• Project life cycle principle and project management methods
• Project as a multicultural work environment
• Introduction to a project planning process
• Project plan and project implementation
• Project planning software, for example Trello
• English communication skills (written and oral)
• Basic tasks and work environments in the tourism and hospitality field

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student is able to determine project management tools as well as create and implement a simple project plan with assistance. He/she knows and understands how to evaluate the results of the project accomplished in the study unit at a satisfactory level. The student has satisfactory skills to work in a multicultural team. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student is able to define project management tools as well as create and implement a simple project plan with assistance. He/she has understanding how to evaluate the project accomplished. The student has challenges with working in a multicultural team. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is very good at assessing and applying project management tools. He/she is able to create and implement a project plan with the justification required. He/she can very well evaluate the results of the project accomplished in the study unit. The student has very good skills to work in a multicultural team. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is able to assess and apply project management tools well. He/she can create and implement a project plan independently. He/she is able to explain the evaluation process and knows how to evaluate the results of the project accomplished in the study unit well. The student has good skills to work in a multicultural team. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to critically analyse and apply project management tools in an excellent manner. He/she is able to create and implement a project plan with the required justification based on the research results. He/she is able to analyse the results of the project accomplished in the study unit in an excellent manner. The student is remarkably skilful when working in a multicultural team. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Responsible Destination Management
International Destination Experience Project (project)
The student has a holistic view of the competitive destination management and its complexity due to globalisation. He/she can distinguish, analyse and evaluate success factors and challenges related to managing destinations and destination experiences according to the principles of the responsible tourism business.

Sisältö

Tieto puuttuu

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has very basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got very little understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she has a lot of difficulties in applying them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Satisfactory (2)
The student has basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got vague understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management. He/she has difficulties to apply them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has rather good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands mostly how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. Most of the assignments are performed mostly according to the instructions.

Very good (4)
The student has good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound and excellent knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. She/he is able to apply them fully in practical learning assignments. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Tavoitteet

Responsible Destination Management
International Destination Experience Project (project)
The student participates in a group project related to a destination experience development task within the Barents Region or northern Europe. The study unit is project-based, multicultural and international in nature. Participation requires pre-studies and/or previous knowledge on destination management related issues (e.g. Developing Destination Experiences study).

Sisältö

Student
- familiarizes him/herself with the regional tourism destination in question
- identifies existing challenges and opportunities associated with the development of tourism in the regional tourism destination in question
- identifies and evaluates the critical success factors for (cross-border) cooperation
- has an understanding of the destination visitor experience and its relationship to destination branding initiatives
- develops a thematic task in close collaboration with entrepreneurs and other stakeholders in the regional tourism destination in question
Participation requires pre-studies and/or previous knowledge on destination management related issues (e.g. Developing Destination Experiences study unit part).

Aika ja paikka

The destination is determined based on the commission.

Oppimateriaalit

The learning material is given in the beginning of the study unit as the contents depend on the commission.

Opetusmenetelmät

The study unit consists of three parts:
1. Theoretical Journey which is related to studying theoretical topics related to commission, which varies yearly basis.
2. Practical Journey which is implemented as an intensive course or a study tour
3. Reflective Journey which is for documenting and analysing the experiences during the Practical Journey

Harjoittelu- ja työelämäyhteistyö

The study unit has a commission from tourism industry.

Tenttien ajankohdat ja uusintamahdollisuudet

There is no exam.

Kansainvälisyys

The study unit is connected to an international partner school and/or project.

Toteutuksen valinnaiset suoritustavat

The study unit can be substituted with a similar type of practical project or similar.

Lisätietoja opiskelijoille

The implementation of the study unit requires travelling and therefore students need to co-finance a part of the expenses. The usual amount of co-financing has been 50 - 100 € depending on the destination and the commission.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has basic knowledge of the tourism destination. The student vague understanding how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, however performs quite passively and does not have the ability to apply team work skills in action. Only few assignments are performed according to the instructions.

Satisfactory (2)
The student has basic knowledge of the tourism destination. The student vague understanding how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, however performs quite passively and does not have the ability to apply team work skills in action. Most of the assignments are performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has good knowledge of the of the chosen tourism destination. The student knows mostly how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, performs quite actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in most his/her project and team work related activities. Most of the assignments are performed according to the instructions.

Very good (4)
The student has good knowledge of the chosen tourism destination. The student knows mostly how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, performs quite actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in most his/her project and team work related activities. All the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has profound and excellent knowledge of the chosen tourism destination. The student knows how to take into consideration all the relevant issues when developing a destination experiences in the chosen tourism destination. The student participates in the study trip, performs actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in all his/her project and team work related activities. All the assignments are performed according to the instructions.

Hylätty (0)

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Satisfactory 2
The student has basic knowledge of the tourism destination. The student vague understanding how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, however performs quite passively and does not have the ability to apply team work skills in action. Most of the assignments are performed according to the instructions.

Poor 1
The student has basic knowledge of the tourism destination. The student vague understanding how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, however performs quite passively and does not have the ability to apply team work skills in action. Only few assignments are performed according to the instructions.

Arviointikriteerit, hyvä (3-4)

Good 4
The student has good knowledge of the chosen tourism destination. The student knows mostly how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, performs quite actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in most his/her project and team work related activities. All the assignments are performed according to the instructions.

Good 3
The student has good knowledge of the of the chosen tourism destination. The student knows mostly how to take into consideration all the relevant issues when developing destination experiences in the chosen tourism destination. The student participates in the study trip, performs quite actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in most his/her project and team work related activities. Most of the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

The student has profound and excellent knowledge of the chosen tourism destination. The student knows how to take into consideration all the relevant issues when developing a destination experiences in the chosen tourism destination. The student participates in the study trip, performs actively and is able to apply team work skills in action. He/she shows analytical, reflective and critical approach in all his/her project and team work related activities. All the assignments are performed according to the instructions.

Tavoitteet

The student gets familiar with different types of tourism products and the basics of customer experiences. In addition, he/she understands the concepts of services and meaningful experiences and is able to distinguish differences between services and meaningful experiences in tourism. The student is able to design different types of tourism services and meaningful experiences by utilising basic design tools.

Sisältö

• Versatile tourism products and related customer experiences
• Introduction to service and meaningful experience design
• Various models of services and meaningful experiences in tourism
• Virtual experiences
• Development of Christmas tourism in Rovaniemi – the Hometown of Santa Claus
• Designing and implementing meaningful experiences (project)
• hospitality and hostmanship
• customers’ cultural background and multicultural communication
• design tools, such as customer persona and customer journey

Aika ja paikka

Rovaniemi, September - November 2023

Oppimateriaalit

Blomme, R. & Melissen, F. 2014. Hospitality experience: An introduction to hospitality management. Houten, The Netherlands: Noordhoff Uitgevers Groningen. Garcia-Rosell, J. C., Haanpää, M. & Janhunen, J. 2019. ‘Dig where you stand’: value-based co-creation through improvisation. Tourism Recreation Research. Jutila, S. M., Paloniemi, P. & Hakkarainen, M. J. 2017. Life in Lapland – Shareable Local Experiences. Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland. Turku: Turun yliopisto, pp. 109-113 (Publication of Turku School of Economics, Pori Unit; Nro A55) Jernsand, E. M., Kraff, H. & Mossberg, L. (2015) Tourism Experience Innovation Through Design, Scandinavian Journal of Hospitality and Tourism, 15:sup1,98-119 Paloniemi, P. & Garcia-Rosell, J. C. 2021. Online experiences: A quick fix or a new opportunity for tourism innovation? Blogtext on shareabletourism.com Pine II, B.J. & Gilmore, J. H. 2013. The experience economy: past, present and future.

Opetusmenetelmät

Lectures, workshop, guest lectures

Harjoittelu- ja työelämäyhteistyö

Cooperation with tourism organizations

Tenttien ajankohdat ja uusintamahdollisuudet

Week 44, to be confirmed later.

Kansainvälisyys

International group of students.

Sisällön jaksotus

The student gets familiar with different types of tourism products and the basics of customer experiences. In addition, he/she understands the concepts of services and meaningful experiences and is able to distinguish differences between services and meaningful experiences in tourism. The student is able to design different types of tourism services and meaningful experiences by utilising basic design tools.

More specific timetable to be announced later.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has satisfactory knowledge of different types of tourism products and customer experiences. He/she knows somehow concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising some basic design tools on a satisfactory level. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has vague knowledge of tourism products and customer experiences. He/she understands somehow concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising some basic design tools with guidance. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations enough or at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student has very good knowledge of different types of tourism products and customer experiences very well. In addition, he/she understands concepts of services and meaningful experiences well. The student is able to design meaningful experiences by utilising the basic design tools. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has good knowledge of different types of tourism products and customer experiences. In addition, he/she understands concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising the basic design tools. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound knowledge of different types of tourism products and customer experiences. In addition, he/she understands concepts of services and meaningful experiences very well. The student is able to design meaningful experiences successfully by utilising the basic design tools. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

Individual Assignment 50 % of the grade
Group assignment, project 50 % of the grade

Late return of the assignment may have a negative impact on grade.

Hylätty (0)

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations enough or at all. He/she does not pass the assignments, tests and/or the exam as required.

Arviointikriteerit, tyydyttävä (1-2)

Satisfactory (2)
The student has satisfactory knowledge of different types of tourism products and customer experiences. He/she knows somehow concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising some basic design tools on a satisfactory level. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has vague knowledge of tourism products and customer experiences. He/she understands somehow concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising some basic design tools with guidance. The assignments are completed but not always performed according to the instructions and deadlines.

Arviointikriteerit, hyvä (3-4)

Very good (4)
The student has very good knowledge of different types of tourism products and customer experiences very well. In addition, he/she understands concepts of services and meaningful experiences well. The student is able to design meaningful experiences by utilising the basic design tools. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has good knowledge of different types of tourism products and customer experiences. In addition, he/she understands concepts of services and meaningful experiences. The student is able to design meaningful experiences by utilising the basic design tools. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound knowledge of different types of tourism products and customer experiences. In addition, he/she understands concepts of services and meaningful experiences very well. The student is able to design meaningful experiences successfully by utilising the basic design tools. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

Responsible Tourism and Experience Management
Creating Experiences in an Event (project)
The student is familiar with the Arctic operating environment and is able to use it in a sustainable and responsible manner for the co-creation of meaningful tourism experiences. He/she is able to apply multidisciplinary and cross-sectoral thinking according to the principles of Total Experience Management.

The student:  

-  is familiar with the Arctic operating environment and the cultural elements and is able to utilise them in a sustainable and responsible manner 

- has a command of  total experience management (incl. experience design) as well as tools and methods related to it 

- is able to adopt multidisciplinary and cross-sectoral thinking  

- has understanding of multisensory and meaningful tourism experiences (environments, artefacts, operational models and people) and how to develop them considering global and local elements 

- completes a business-oriented project

- knows how to plan, price and analyse the yield of a tourism/hospitality case based on local resources

Sisältö

Tieto puuttuu

Aika ja paikka

Syys-marraskuu,läsnäopetuksena Rovaniemi

Oppimateriaalit

Luennolla ilmoitettu

Opetusmenetelmät

Luennot, työpajat, käytännön tehtävät.

Toteutuksen valinnaiset suoritustavat

Osaamisen näyttö. Keskustele opettajien kanssa.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has little knowledge of the total experience management and knows some principles of co-creating meaningful tourism experiences in a sustainable way in the Arctic operational environment. He/she can partly apply topic related theories into practice and is only partly able to apply multidisciplinary and cross-sectoral thinking in his/her own actions. The student participates in the contact lessons and project work only occasionally and he/she does not have analytical, reflective and critical approach in his/her activities. All the assignments are mostly performed according to the instructions.

Satisfactory (2)
The student has basic knowledge of the total experience management and knows partly the main principles of co-creating meaningful tourism experiences in a sustainable way in the Arctic operational environment. He/she can partly apply topic related theories into practice and is only partly able to apply multidisciplinary and cross-sectoral thinking in his/her own actions. The student participates in the contact lessons and project work only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. All the assignments are mostly performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has rather good knowledge of the total experience management and knows some principles of co-creating meaningful tourism experiences in a sustainable way in the Arctic operational environment. He/she can mostly apply topic related theories into practice and is somehow able to apply multidisciplinary and cross-sectoral thinking in his/her own actions. The student participates in the contact lessons and project work and shows somehow analytical, reflective and critical approach in most of his/her activities. All the assignments are mostly performed according to the instructions.

Very good (4)
The student has good knowledge of the total experience management and knows the most principles of co-creating meaningful tourism experiences in a sustainable way in the Arctic operational environment. He/she can mostly apply topic related theories into practice and is mostly able to apply multidisciplinary and cross-sectoral thinking in his/her own actions. The student participates in the contact lessons and project work actively and shows analytical, reflective and critical approach in most of his/her activities. All the assignments are mostly performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has profound knowledge of the total experience management and knows the main principles of co-creating meaningful tourism experiences in a sustainable way in the Arctic operational environment. He/she can apply topic related theories into practice and is able to apply multidisciplinary and cross-sectoral thinking in his/her own actions. The student participates in the contact lessons and project work actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Tavoitteet

Responsible Tourism and Experience Management
Creating Experiences in an Event (project)
The student knows how to manage human resources in tourism related SMEs offering experience products and can recognise the requirements for HRM practices derived from co-creating meaningful experiences. He/she understands the contents of human resource management (HRM) functions and methods and learns to implement them in practice. The student is familiar with the essential labour legislation and knows the main collective labour agreements that concern the tourism field and is able to apply them in practice. He/she is able to act as a superior/supervisor in the tourism related SMEs and has a command of labour law and employment contract issues related to the tourism field. The student has a command of e.g. staff planning, staff acquisition, induction training and he/she knows how to apply HRM related ICT tools in practice.

Sisältö

Tieto puuttuu

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Poor (1)
The student has limited knowledge of the contemporary human resource management practices in tourism related SMEs.  He/she understands somehow the contents of HRM functions and methods and but does not really know how to implement them in practice. The student knows the basics of the essential labour legislation. He/she participates in the contact lessons but does not bring very much contribution. The student is not able to show an analytical, reflective and critical approach in his/her activities. Only some assignments are performed according to the instructions.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Satisfactory (2)
The student has basic knowledge of the contemporary human resource management practices in tourism related SMEs.  He/she understands somehow the contents of HRM functions and methods and learns to implement them in practice at a satisfactory level. The student is rather familiar with the essential labour legislation and knows the basics of the main collective labour agreements that concern the tourism field and is able to apply them in practice at a satisfactory level. He/she participates in the contact lessons but does not have a very analytical, reflective and critical approach in his/her activities. Most of the assignments are performed according to the instructions.

Arviointikriteerit, hyvä (3)

Very good (4)

The student has very good knowledge of the contemporary human resource management practices in tourism related SMEs.  He/she understands clearly the contents of HRM functions and methods and knows how to implement them in practice very well. The student has very good knowledge of the essential labour legislation and the main collective labour agreements that concern the tourism field and is able to apply them in practice. He/she participates in the contact lessons actively and shows a very good analytical and reflective approach in his/her activities. All the assignments are performed according to the instructions.

Good (3)

The student has good knowledge of the contemporary human resource management practices in tourism related SMEs.  He/she understands the contents of HRM functions and methods and knows quite well how to implement them in practice. The student understands the essential labour legislation and the basics of the main collective labour agreements that concern the tourism field and knows how to apply them in practice. He/she participates in the contact lessons quite actively and shows a good analytical and reflective approach in most his/her activities. Most of the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has profound knowledge of the contemporary human resource management practices in tourism related SMEs.  He/she understands very well the contents of HRM functions and methods and knows how to implement them in practice at an excellent level. The student has a command of the essential labour legislation and the main collective labour agreements that concern the tourism field and is fully able to apply them in practice. The student understands the meaning of legal issues in HRM. He/she participates in the contact lessons very actively and shows an excellent analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Tavoitteet

Responsible Tourism and Experience Management
Creating Experiences in an Event (project)
The student gets a holistic approach to a tourism company´s strategic management as a long-term key business process which aims at responsible, future-oriented and high quality as well as competitive and profitable business performance. He/she deepens his/her understanding and knowledge on management accounting e.g. profitability planning, budgeting, investment calculations and acquiring (external) funding. As a result, the student knows how to apply various strategic business development tools in order to improve long-term business planning towards `Business Excellence` within the experience economy.

Sisältö

Tieto puuttuu

Aika ja paikka

Lectures are organised in classrooms.

Oppimateriaalit

The list of the reading materials is updated on yearly basis. Each student will familiarise oneself in approx. 10 book chapters/journal articles in addition to other materials, e.g. lecture and/or web-based materials during the study unit.
Evans, .N. – Campbell, D. – Stonehouse, G. 2003. Strategic Management for Travel and Tourism. Oxford: Elsevier. Chapter 1 Strategy and Strategic Objectives for Travel and Tourism Organizations (in Part One) and one case of your choice (presented in Part Six)
Murphy, P. E. – Murphy, A. E. 2004. Strategic Management for Tourism Communities: Bridging the Gaps. Clevedon: Channel View. Chapter 3 Planning (in Part 2)
Tribe, J. 2010. Strategy for Tourism. Oxford: Goodfellow Publishers. Chapters 1 Introduction to Strategy and 2 Mission and Purpose (in Part 1)
Gelter, H. 2010. Total Experience Management – a conceptual model for transformational experiences within tourism. Conference proceedings The Nordic Conference on Experience 2008. Research, Education and Practice in Media 46-78.
Lee, J. et al. 2014. Enablers of top management team support for integrated management control systems innovations. International Journal of Accounting Information Systems 15, 1-25.
Lubin, D.A. – Esty D.C. 2010. The Sustainable Imperative: Lessons for Leader from Previous Game-Changing Megatrends. Harvard Business Review, May, 42-50.
Papalexandris, A. et al. 2005. Integrated Methodology for Putting the Balanced Scorecard into Action European Management Journal 23, 214–227.
Porter M. E. – Kramer M.R. 2006. Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, December, 78-92.
Sentürk, F. K. 2012. A Study to Determine the Usage of Strategic Management Tools in the Hotel Industry. Procedia Social and Behavioral Science 58, 11 – 18.
Sozuer, A. 2011. Self-assessment as a gate to performance improvement: A study on hospitality management in Turkey. Procedia Social and Behavioral Science 24, 1090 – 1097

Opetusmenetelmät

The utilised pedagogical approach includes various pedagogical methods, such as lectures, visiting lecturers, visits to destinations and/or to tourism organizations, practical projects and learning assignments and/or an exam. The specified timetable of the learning process of approximately eleven weeks is planned together with the working life and given at the beginning of the study unit. Tutoring and multi- stakeholder assessment of the learning process take place throughout the study unit according to the assessment criteria.
The study unit will be organised in two separate parts: Part A: Strategic Management 5 ECTS and Part B: Managerial/Management Accounting 5 ECTS.
Depending on the cooperation partners the development task and/or problem may vary on yearly basis.
The student gets a holistic approach to a tourism company´s strategic management as a long-term key business process which aims at future-oriented, responsible and high quality as well as profitable business performance. He/she deepens his/her understanding and knowledge on strategic planning as well as on financial issues. As a result the student knows how to apply various business development and assessment tools in order to improve strategic business operations towards `Business Excellence` in experience economy.
The student:
- knows the basic goals, phases and tools of strategic planning as part of strategic management business process from responsible tourism point of view
- understands the role of foresight, total quality management and corporate social responsibility in the strategic planning and learns to apply related development and assessment tools to promote long-term business planning and strategic management from responsible experience economy perspective
- knows how to use Business Model Canvas (BMC) Balanced Score Card (BSC) as strategic tools
-is a ble to read and analyse financial statements and operations of a company in order to produce information for strategic and financial decisions
- is able to do profitability planning; short-, mid- and long term budgeting and investment calculations
- knows how to acquire (external) funding

Harjoittelu- ja työelämäyhteistyö

The students gain a comprehensive understanding of the global and international operating environment in which tourism companies in Finnish Lapland operate. Furthermore, the financial statements belong to tourism companies in Finnish Lapland. As a result, when assessing financial statements, students will face real-life situations, and the co-created strategic plans will be based on these assessments. The financial statements, however, are anonymised.

Sisällön jaksotus

The study unit will be organised in two separate parts: Part A: Strategic Management 5 ECTS and Part B: Managerial/Management Accounting 5 ECTS. The different parts can be also studied separately.

Lisätietoja opiskelijoille

The study unit will be organised in two separate parts: Part A: Strategic Management 5 ECTS and Part B: Managerial/Management Accounting 5 ECTS. The different parts can be also studied separately.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Poor (1)
The student has vague knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student needs a lot of assistance in performing profitability planning, budgeting and investment calculations and has limited skills to read and analyse financial statements. The student has manifold difficulties to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons very passively and has no analytical, reflective and critical approach in all his/her activities. The student has many challenges in performing the assignments according to the instructions.

Satisfactory (2)
The student has satisfactory knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student needs assistance in performing profitability planning, budgeting and investment calculations and can read and analyse financial statements on a satisfactory level. The student has some difficulties to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons rather passively and shows vague analytical, reflective and critical approach in all his/her activities. The student has challenges in performing the assignments according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has good understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations with some extra instructions and can read and analyse financial statements well. The student knows mostly how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons quite actively and shows somewhat analytical, reflective and critical approach in all his/her activities. Most of the assignments are performed according to the instructions.

Very good (4)
The student has very good understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations mostly independently. In addition, he/she can read and analyse financial statements in a very good manner. The student knows very well how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons actively and shows good analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)

The student has profound and excellent understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations independently. In addition, he/she can fully read and analyse financial statements. The student knows in an excellent manner how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons very actively and shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Arviointimenetelmät ja arvioinnin perusteet

art A: Strategic Management 5 ECTS and Part B: Managerial/Management Accounting 5 ECTS are assessed separately based on the topics introduced below:
The student:
Part A:
- knows the basic goals, phases and tools of strategic planning as part of strategic management business process from responsible tourism point of view
- understands the role of foresight, total quality management and corporate social responsibility in the strategic planning and learns to apply related development and assessment tools to promote long-term business planning and strategic management from responsible experience economy perspective
- knows how to use Business Model Canvas (BMC) Balanced Score Card (BSC) as strategic tools

Part B:
-is a ble to read and analyse financial statements and operations of a company in order to produce information for strategic and financial decisions
- is able to do profitability planning; short-, mid- and long term budgeting and investment calculations
- knows how to acquire (external) funding

Hylätty (0)

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.
These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, tyydyttävä (1-2)

Satisfactory (2)
The student has satisfactory knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student needs assistance in performing profitability planning, budgeting and investment calculations and can read and analyse financial statements on a satisfactory level. The student has some difficulties to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons rather passively and shows vague analytical, reflective and critical approach in all his/her activities. The student has challenges in performing the assignments according to the instructions.
Poor (1)
The student has vague knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student needs a lot of assistance in performing profitability planning, budgeting and investment calculations and has limited skills to read and analyse financial statements. The student has manifold difficulties to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons very passively and has no analytical, reflective and critical approach in all his/her activities. The student has many challenges in performing the assignments according to the instructions.

Arviointikriteerit, hyvä (3-4)

Very good (4)
The student has very good understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations mostly independently. In addition, he/she can read and analyse financial statements in a very good manner. The student knows very well how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons actively and shows good analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.
Good (3)
The student has good understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations with some extra instructions and can read and analyse financial statements well. The student knows mostly how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons quite actively and shows somewhat analytical, reflective and critical approach in all his/her activities. Most of the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound and excellent understanding and knowledge of strategic management as well as of management accounting which aims at competitive and profitable business performance of a tourism SME in a responsible way. The student is able to do profitability planning, budgeting and investment calculations independently. In addition, he/she can fully read and analyse financial statements. The student knows in an excellent manner how to apply various strategic business development tools in order to improve strategic business planning towards `Business Excellence`. The student participates in the contact lessons very actively and shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Tavoitteet

The student knows the essence of proactive thinking in the context of safety and security in tourism related SMEs as part of corporate quality. He/she acquires a basic understanding on risk management and safety planning practices and is able to apply this knowledge in work situations. The student is familiar with such essential concepts as danger, risk, crisis, resilience and vulnerability in the context of the industry. The student learns the basic means and methods for preparedness for different types of crisis, such as pandemics, and is aware of the key principles of the legislation and regulatory context. Practical application and examples of best practices in carrying out risk assessment are particularly highlighted as part of proactive operational safety management.

Sisältö

• Understanding the key concepts of safety and security in a tourism-related SMEs
• Carrying out a risk assessment procedure in tourism-related SMEs
• Practical application of crisis communication scheme in tourism-related SMEs
• Acquisition of basic skills in tourism safety and security management

Opetusmenetelmät

Luennot, harjoitukset, itsenäinen opiskelu

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has basic knowledge of safety and risks in tourism related SMEs. He/she understands somehow the contents of risk management functions and methods and learns to implement them in practice at a satisfactory level. The student is rather familiar with the essential safety legislation and knows the basics of the customer safety requirements that concern the tourism field and is able to apply them in practice at a satisfactory level. He/she participates in the contact lessons but does not have a very analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has limited knowledge of safety and risks in tourism related SMEs. He/she understands somehow the contents of risk management functions and methods but does not really know how to implement them in practice. The student knows the basics of the essential safety legislation. He/she participates in the contact lessons but does not bring very much contribution. The student is not able to show an analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student has very good knowledge of safety and risks in tourism related SMEs. He/she understands clearly the contents of risk management functions and methods and knows how to implement them in practice very well. The student has very good knowledge of the key concepts and crisis communication schemes that concern the tourism field and is able to apply them in practice. The student understands the meaning of proactive approach on safety and security in the industry. He/she participates in the contact lessons actively and shows a very good analytical and reflective approach in his/her activities. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has good knowledge of safety and risks in tourism related SMEs. He/she understands the contents of risk management functions and methods and knows quite well how to implement them in practice. The student has a sound knowledge of the key concepts and crisis communication schemes that concern the tourism field and is able to apply them in practice. The student understands the basics of proactive approach on safety and security in the industry. He/she participates in the contact lessons quite actively and shows a good analytical and reflective approach in most his/her activities. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound knowledge of safety and risks in tourism related SMEs. He/she understands very well the contents of risk management functions and methods and knows how to implement them in practice at an excellent level. The student has a command of the key concepts and crisis communication schemes that concern the tourism field and is fully able to apply them in practice. The student fully understands the meaning of proactive approach on safety and security in the industry. He/she participates in the contact lessons very actively and shows an excellent analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student is able to distinguish HRM as a function in an organization as well as the tasks and aims of HRM. He/she is able to distinguish the role of leadership in an organisation and understands leadership skills in different situations. He/she is able to act as a superior/supervisor in the tourism related SMEs.

The student knows the importance of employee wellbeing and positive employee experience as a success factor in the field of tourism and hospitality. The student is familiar with the essential labour legislation and knows the main collective labour agreements which concern the tourism field. The student understands the labour law and employment contract issues related to the tourism field. The student knows e.g. staff planning, staff acquisition, induction training processes and he/she knows how to use HRM-related ICT tools in practice.

The student understands the importance of networking and partnerships at a business and individual level. The student is familiar with various aspects of the Finnish working culture.

Sisältö

• HRM as a function
• Tasks and aims of HRM
• Leadership and leadership skills
• Employee wellbeing as a success factor
• Importance of networking and partnerships
• Labour law and employment contract issues
• Staff planning software
• Finnish work culture

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Excellent (5)
The student is able to analyse HRM as a function in a larger context. He/she can critically evaluate a suitable solution when discussing the role of leadership in an organisation. The student is able to evaluate the importance of employee wellbeing as a success factor. The student can analyse options related to labour legislation and apply the main collective labour agreements in the case at hand. The student is able to utilize staff planning software tools. He/she is able to choose and evaluate methods/tools used in staff planning, staff acquisition and the induction training processes. All the assignments are performed according to the instructions and deadlines.

Very good (4)
The student is able to apply HRM as a function in a larger context. He/she can choose and analyse a suitable solution for the task at hand when discussing the role of leadership in an organisation. The student is able to analyse and identify the importance of employee wellbeing. The student can evaluate options related to labour legislation and apply the main collective labour agreements in the case at hand. The student is able to use staff planning software tools in the given context. He/she is able to choose methods/tools used in staff planning, staff acquisition and the induction training processes. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is able to apply HRM functions in the given context. He/she can choose a suitable solution for the task at hand when discussing the role of leadership in an organisation. The student is able to analyse the importance of employee wellbeing. The student can apply labour legislation and choose aspects of the main collective labour agreements in the case at hand. The student is able to use staff planning software tools in the given context with guidance. He/she is able to identify methods/tools used in staff planning, staff acquisition and the induction training processes. Most of the assignments are performed according to the instructions and deadlines.

Satisfactory (2)
The student is able to explain HRM as a function. He/she is able to apply tasks and aims of HRM as well as differentiate the role of leadership in an organisation. The student is able to demonstrate the importance of employee wellbeing. He/she can identify the essential labour legislation as well as collective labour agreements which concern the tourism field. The student is able to identify the labour law and employment contract issues related to the tourism field. The student is able use staff planning software tools in the given context with assistance. He/she understands methods/tools used in staff planning, staff acquisition and the induction training processes. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student is able to identify HRM as a function and he/she knows tasks and aims of HRM. The student understands the role of leadership in an organisation. The student knows the essential labour legislation and the main collective labour agreements in the tourism field. The student is able to use staff planning software tools in the given context with a lot of assistance. He/she knows methods/tools used in staff planning, staff acquisition and the induction training processes. The student knows the importance of employee wellbeing as a success factor. He/she understands the importance of networking. The student is familiar with various aspects of the Finnish working culture. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student is able to apply HRM as a function in a larger context. He/she can choose and analyse a suitable solution for the task at hand when discussing the role of leadership in an organisation. The student is able to analyse and identify the importance of employee wellbeing. The student can evaluate options related to labour legislation and apply the main collective labour agreements in the case at hand. The student is able to use staff planning software tools in the given context. He/she is able to choose methods/tools used in staff planning, staff acquisition and the induction training processes. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student is able to apply HRM functions in the given context. He/she can choose a suitable solution for the task at hand when discussing the role of leadership in an organisation. The student is able to analyse the importance of employee wellbeing. The student can apply labour legislation and choose aspects of the main collective labour agreements in the case at hand. The student is able to use staff planning software tools in the given context with guidance. He/she is able to identify methods/tools used in staff planning, staff acquisition and the induction training processes. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to analyse HRM as a function in a larger context. He/she can critically evaluate a suitable solution when discussing the role of leadership in an organisation. The student is able to evaluate the importance of employee wellbeing as a success factor. The student can analyse options related to labour legislation and apply the main collective labour agreements in the case at hand. The student is able to utilize staff planning software tools. He/she is able to choose and evaluate methods/tools used in staff planning, staff acquisition and the induction training processes. All the assignments are performed according to the instructions and deadlines.

Tavoitteet

The student gets familiar with the basic concepts of tourism and hospitality and perceives an overall picture on how the tourism system functions and how the global tourism industry has developed till today towards sustainable tourism. In addition, he/she recognizes different forms of tourism and understands versatile impacts of tourism. He/she understands connections between international economics and the significance of tourism and hospitality industry in global economy as well as how the global economy affects tourism.

Sisältö

• Concepts and definitions of tourism and hospitality and the tourism system
• Destinations and tourism and hospitality businesses and other tourism stakeholders
• Different forms of tourism
• Key concepts of sustainability and background of sustainable tourism
• Development of global tourism industry
• Tourism statistics
• Impacts of tourism (economic, social, cultural, environmental and political)
• Connections between global economics and the tourism industry

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has some understanding of the field of tourism and hospitality and understands somehow the tourism system and the concept of sustainable tourism. He/she knows some forms of tourism and understands some impacts of tourism at a satisfactory level. He/she sees some connections between international economics and the significance of tourism and hospitality industry in global economy. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has only some basic level understanding of the field of tourism and hospitality and understands vaguely the tourism system and the concept of sustainable tourism. He/she knows some forms of and impacts of tourism. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Arviointikriteerit, hyvä (3)

Very good (4)
The student has an overall picture of the tourism and hospitality field and understands very well how the tourism system functions and how the global tourism industry works. He/she knows at a very good level the meaning and significance of sustainable tourism. He/she knows very well different forms of tourism as well as versatile impacts of tourism. He/she has a very good understanding of connections between international economics and the significance of tourism and hospitality industry in global economy as well as how the global economy affects tourism. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student an overall picture of the tourism and hospitality field and understands well how the tourism system functions and how the global tourism industry works. He/she knows at a good level the meaning and significance of sustainable tourism. He/she knows well some forms of tourism as well as the most impacts of tourism. He/she sees connections between international economics and the significance of tourism and hospitality industry in global economy. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has a thorough, overall picture of the tourism and hospitality field and understands holistically how the tourism system functions and how the global tourism industry works. He/she knows at an excellent level the meaning and significance of sustainable tourism. He/she has a broad understanding of many different forms of tourism as well as of versatile impacts of tourism. He/she understands very well connections between international economics and the significance of tourism and hospitality industry in global economy as well as how the global economy affects tourism. All the assignments are performed according to the instructions and deadlines.

Lisätiedot

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.