Developing Destination Experience (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

The study unit is divided into five sections each covering a combination of topics related to developing destination experiences.

Tavoitteet

Responsible Destination Management
International Destination Experience Project (project)
The student has a holistic view of the competitive destination management and its complexity due to globalisation. He/she can distinguish, analyse and evaluate success factors and challenges related to managing destinations and destination experiences according to the principles of the responsible tourism business.

Sisältö

Tieto puuttuu

Aika ja paikka

This is fully online study unit, and it can be studied anywhere. However, there is an introduction to each section and tutoring available each week during the study period.

Oppimateriaalit

The required learning material is introduced separately in each section. However, the student may utilise for example the additional materials: 

WTO (2007). A Practical Guide to Tourism Destination Management.

Wang, Y., Pizam, A. & Breiter, D. (2011). Destination Marketing and Management: Theories and Applications. CAB International

Opetusmenetelmät

This study unit on Developing Destination Experience is divided into 5 sections, each covering a combination of topics related to destination management. All (5) sections are fully online.

All of the learning materials in each section are either pre-recorded lectures, and/or academic journal articles and/or other learning materials that include case studies from the tourism sector.

The student can continue on in the study unit by finishing the five sections in the predetermined order.

Assignments incl. quick quizzes and other small-scale assignments are integrated into the versatile learning materials in each section.

There are no separate eExams at the end of the study unit. However, the student is required to complete a self-evaluation of one´s own learning process after completing the five sections included in the study unit

Harjoittelu- ja työelämäyhteistyö

Recorded lectures from visiting lecturers from the tourism industry

Tenttien ajankohdat ja uusintamahdollisuudet

Assignments incl. quick quizzes and other small-scale assignments and the analytical final paper are integrated into the versatile learning materials in each section of the study unit.

The student can continue on in the study unit by finishing the five sections in the predetermined order within the given study period.

There are no separate eExams at the end of the study unit

Kansainvälisyys

The learning material includes also international visiting lecturers whose lectures have been pre-recorded

Opiskelijan ajankäyttö ja kuormitus

5 ECTS= 133 h
1 section = 26,6 h

Arviointikriteerit, tyydyttävä (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has very basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got very little understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she has a lot of difficulties in applying them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Satisfactory (2)
The student has basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got vague understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management. He/she has difficulties to apply them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student has rather good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands mostly how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. Most of the assignments are performed mostly according to the instructions.

Very good (4)
The student has good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound and excellent knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. She/he is able to apply them fully in practical learning assignments. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Esitietovaatimukset

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