Study Guide

Objective

Having completed this study unit
· You understand and can describe the core concepts and theories discussed in the destination management.
· You can distinguish, analyse and evaluate current success factors and challenges related to managing, marketing and branding destinations and developing destination experiences according to the principles of the sustainable and smart tourism business.
· You have a holistic view of the competitive destination experience management
and its complexity due to globalisation.

Competences:

Content

Content:
• competitive DMOs and destinations
• networks and strategic planning in destinations
• branding and marketing destinations
• developing innovative destination experiences
• sustainable and smart destinations

Assessment criteria, satisfactory (1)

Satisfactory (2)
Poor (1)

Assessment criteria, good (3)

Very good (4)
Good (3)

Assessment criteria, excellent (5)

Excellent (5)