Study Guide

Objective

Having completed this study unit
• You know the principles of experience design and high-end hospitality in a project.
• You know the key processes and the life cycle of project management.
• You are able to identify the key success and failure factors of the project as well as a team building process.
• You learn to apply project management as a work method and to work in a multicultural team.
• You are able to define project goals, create a project work breakdown structure, activity and plan a simple budget.
• You learn to create a strategic project plan and to implement a hospitality experience design project in practice aiming for high-end customer experience.
• You learn to analyse the results and success of the project.
• You understand the importance of high-end hospitality practices as well as multisensory and meaningful tourism experiences (environments, artifacts, operational models and people) and know how to develop them considering global and local elements.
• You are familiar with the operating environment and are able to use it in a sustainable and responsible manner for the co-creation of meaningful and multisensory experiences.
• You are able to apply multidisciplinary and cross-sectoral thinking according to the principles of responsible experience design.

Competences:

Content

Content:
· principles of experience design and high-end hospitality
· basics of multisensory and meaningful tourism experiences
· sustainable and responsible practices
· key processes and the life cycle of project management
· key success and failure factors of the project
· team building process in a multicultural team
· project management as a work method (project goals, project work breakdown structure, activity and budgeting)
· strategic project plan and implementation of a hospitality experience design project in practice aiming for high-end customer experience
· analysis of the results and success of the project.

Assessment criteria, satisfactory (1)

Satisfactory (2)
Poor (1)

Assessment criteria, good (3)

Very good (4)
Good (3)

Assessment criteria, excellent (5)

Excellent (5)