Study Guide

Objective

Having completed this study unit
· You understand various theoretical approaches to innovation and foresight of high-end destination experiences in tourism.
· You can apply the innovation and foresight knowledge and the Design Thinking method in co-designing high-end experiences in tourism by utilising versatile design tools.
· You consider the elements like sustainability, authenticity and storytelling as well as digitalisation in the Design Thinking process.

Competences:

Content

Content:
· innovation process and use of innovation tools in theory and practice
· foresight knowledge and techniques in theory and practice
· prerequisites for service excellence and high-end destination experiences
· Design Thinking method and design tools
· integrating digitalisation, sustainability, authenticity and storytelling in the Design Thinking process

Assessment criteria, satisfactory (1)

Poor (1)
Satisfactory (2)

Assessment criteria, good (3)

Good (3)
Very good (4)

Assessment criteria, excellent (5)

Excellent (5)
.