Study Guide

Objective

Having completed this study unit
· You understand the potential and the significance of designing new luxury tourism services and products to support regenerative nature-tourism in the Northern environments.
· You gain knowledge of future-oriented approaches when designing innovative new luxury tourism products and services.
· You are familiar with the requirements of new luxury tourism products and services set by Visit Finland e.g. service excellence, authenticity, attractiveness, responsibility, safety, inclusivity, accessibility and salability.
· You know the key concepts of product and service design processes in tourism.
· You have basic readiness to design innovative new luxury tourism products and services by using various design tools and methods.
· You are able to take into consideration networking and chain management in the designing process.

Competences:

Content

Content:
• potential and significance of new luxury tourism as part of regenerative nature tourism in the northern environments
• significance of product and service design as part of new luxury tourism business
• product and service requirements introduced by Visit Finland for new luxury tourism products and services
• future-oriented approaches to product and service design in tourism
• key concepts and various tools related to designing products and services in tourism (e.g. customer persona, experiential customer journey, prototyping, product cards for different use)
• networks and chain management within new luxury tourism
• practical new luxury tourism design project commissioned by a tourism company/organisation

Assessment criteria, satisfactory (1)

Poor (1)
Satisfactory (2)

Assessment criteria, good (3)

Good (3)
Very good (4)

Assessment criteria, excellent (5)

Excellent (5)