Study Guide

• Assesses and develops their competence and learning methods in different learning environments.
• Is able to acquire, critically assess and appropriately apply the national and
international knowledge base and practices of their field.
• Also takes responsibility for group learning and sharing.

• Is able to use the tools and methods of organizational communication and public relations, and knows how to use them with different stakeholders.
• Is capable of independent international communication and communication in another domestic and at least one foreign language.
• Knows how to use the digital tools of communication

• Is able to take responsibility for their own actions and consequences
and reflects on them in accordance with ethical principles and values
of their field.
• Takes others into account and promotes equality and non-discrimination.
• Takes into account diversity and accessibility in their actions.
• Understands the principles of responsible conduct of research and adheres
to them.
• Is able to influence society based on ethical values.

• Is able to work constructively in a work community and promotes their own
and their work community’s well-being.
• Is able to act professionally in communication and interaction situations at a
workplace.
• Utilises the opportunities offered by technology and digitalisation in their
work.
• Understands the complexity of changing working life and their own resilience in changing working life situations.
• Has an innovative and entrepreneurial attitude towards studies and future working life.

• Solves problem situations creatively and reforms operating methods together with others.
• Is able to work in projects in cooperation with actors of different fields.
• Is able to apply existing knowledge in the field of development and utilises research and development methods.
• Is able to seek customer-oriented, sustainable and economically viable solutions, anticipating the future of their field.
• Is able to generate innovative ideas and apply a systematic approach for planning and implementing them.

• Is familiar with the impacts of their cultural background on their activities and is able to develop operating methods that take multiculturalism into account in their work community.
• Is able to monitor and utilise the international development of their field in their work.
• Is able to communicate internationally in their work tasks.

• Knows the principles of sustainable development in business.
• Is able to take into account the business specifics in the northern region.
• Is able to apply sustainable business models in real life.
• Is able to analyse sustainability problems, challenges and solutions in different time frames.
• Is able to communicate and convince decision makers about sustainable values, goals, principles and targets.
• Is able to design and implement strategies towards sustainable business taking into account as part of responsibility from a safety perspective

• Understands the meaning of financial management and is able to apply it to real life situations.
• Understands the business processes and environments in an international context
• Knows and understands the connection between economics and business in local and global setting.
• Understands the interaction between environment and business operations
• Foresees the business opportunities.
• Is able to read and analyse financial statements and sustainability reports.
• Is able use his/her knowledge of financial management in establishing a company.
• Is able to define key strategic management goals.

• Has the needed knowledge and skills in marketing, marketing communications and branding.
• Knows the meaning of consumer behaviour and is able to apply it in practice.
• Is able to retrieve and utilize market information and use it in innovation and development
• Has the needed skills on sales and customer service.
• Is able to understand the meaning of marketing research, planning, and is able to implement a market research and plan.
• Is able to use the up to date marketing and data gathering tools.

• Is able to operate in sport environments
• Understands the decision-making process in the field of sport and wellbeing.
• Knows the principles of working community and personnel management and is able to manage the company's actions or projects.
• Knows the key strategy tools and models as well as the principles of competence and change management.
• Understands the effects of changes in the business environment on the company's operations and know how to plan for the future.
• Identifies the development needs of business processes and personnel and knows how to develop them

Is able to take responsibility for their own actions and consequences and reflects on them in accordance with ethical principles and values of their field.

Takes others into account and promotes equality and non-discrimination.

Takes into account diversity and accessibility in their actions.

Understands the principles of responsible conduct of research and adheres to them.

Is able to influence society based on ethical values.

Understands the meaning of financial management and is able to apply it to real life situations.

Is able to apply business mathematics into different business-related situations.

Understands the business processes and environments in an international context.

Knows and understands the connection between economics and business in local and global setting.

Is able to read and analyse financial statements and sustainability reports.

Is able to recognize sustainability as part of accounting.

Is able to do budgeting and pricing related calculations as well as is able apply them in real life situations.

Is able to do different types of Cost-calculations and is able apply them in real life situations.

Knows the connection between payroll and relevant legislation and different payroll calculations.

Is to calculate a personnel budget and make a sensible shift plan.

Is able to recognize legal factors, issues and challenges in human resource management and in different phases of the employment lifecycle.

Knows the basics of data protection and protection of privacy at a workplace.

Knows the basics of IP Rights and their use in the innovation process.

Is able to use (business) analytics tools to compile reports and visualize data.

Knows regulations and ethical principles governing the safety of business and risk management as well as the importance of cyber security.

Is familiar with the impacts of their cultural background on their activities and is able to develop operating methods that take multiculturalism into account in their work community.

Is able to monitor and utilise the international development of their field in their work.

Is able to communicate internationally in their work tasks.

Assesses and develops their competence and learning methods in different learning environments.

Is able to acquire, critically assess and appropriately apply the national and
international knowledge base and practices of their field.

Also takes responsibility for group learning and sharing.

Has the needed knowledge and skills in digital marketing, marketing communications and
branding and is able to use them in the business context

Knows the meaning of consumer behaviour and is able to apply it in practice.

Is able to retrieve and utilize market information.

Has the needed skills on sales and customer service.

Is able to use the up to date marketing tools.

Knows the meaning and usage of service design and is able apply it in real life situations

Understands the usage of artificial intelligence in a business setting and is able apply it in real life situations

Is able plan and implement a project by using different tools and methods.

Is able to use different creative tools and methods in a project environment.

Is able to work constructively in a work community and promotes their own and their work community’s well-being.

Is able to act professionally in communication and interaction situations at a workplace.

Utilises the opportunities offered by technology and digitalisation in their work.

Understands the complexity of changing working life and their own resilience in changing working life situations.

Has an innovative and entrepreneurial attitude towards studies and future working life.

Solves problem situations creatively and reforms operating methods together with others.

Is able to work in projects in cooperation with actors of different fields.

Is able to apply existing knowledge in the field of development and utilises research and development methods.

Is able to seek customer-oriented, sustainable and economically viable solutions, anticipating the future of their field.

Is able to generate innovative ideas and apply a systematic approach for planning and implementing them.

Knows key principles and concepts of leadership and management.

Knows the importance of leadership and management when setting and achieving goals.

Knows the importance of self-awareness and self-management in leadership and management.

Understands individual and group behavior in organizations.

Understands complexities arising from diversity related issues.

Understands the impact of diversity and cultural differences at a global and national level.

Distinguishes HRM as a function in an organization as well as the tasks and aims of HRM.

Recognizes the stages of employee journey and know positive employee experience as a success factor.

Knows the theory of ethical decision-making and leadership and know how ethical leadership is used to make effective decisions in organizations.

Knows the factors that define corporate culture.

Is able to develope the wellbeing at work.

Knows the change management theories and practices and is able to lead change.

Knows strategic management theories and strategic planning process.

Knows theories and practices related to learning and competence management as well as importance of career planning for individual and organization level.

Is able to use information related to their field in finding, implementing and establishing sustainable solutions and operating models.

Understands sustainability challenges, their interdependencies and the various aspects of issues and problems

Knows what, is ethical and sustainable organization culture

Knows the importance of business ethics

Knows how organization can act as a sustainable actor within society

Knows the importance of emotional intelligence and is able to approach sensible topics
with emotional intelligence

Is able to discuss about challenging topics with sensitivity and come to a cohesive
conclusion in the topics at hand

Is familiar with the effect of artificial intelligence and its biases
Understands how creativity can be utilized and fostered

Is able to produce innovative solutions and foresees the business opportunities

Knows business design and business development methods

Knows the importance of sustainability as a core value in different business
development stages

Understands the theories and practices of social impact management and assessment

Understands the key issues behind societal and human rights due diligence

You understand the role of companies in addressing global and local challenges