Työntekijäbrändin kehittäminenLaajuus (5 op)
Tunnus: R300CC88
Laajuus
5 op
Opetuskieli
- englanti
Sisältö
- Theory and practices of branding and brand building
- Correlation between strategy and brand
- Creating and managing meaningful brands
- Branding as a tool
- Brand management
- Brand evaluations with different methods and tools
- Role of sustainability in brand building
- Personal and professional brand