Study Guide

Objective

The learning objectives of the course is to develop the student’s knowledge and ability to apply business model innovation as a value creation and value innovation strategy. E.g., generation of new products and services, new profit channels and the creation of new markets in a globally competitive business environment. To develop the student ability to analyze a business model to recognize its various components and development options. To carry out demanding specialist tasks independently in such areas as, the assessment of the performance of a firm’s business model innovation using identified performance metrics and leading business model innovation processes of a firm.

Content

The new competitive environment competitive measures
Business model
Business model analysis
Business model innovation
Types of business model innovation
Incremental/Distinctive/Disruptive business model innovation
Digital transformation
Business model innovation and industry profits
Business model Innovation performance metrics
Business model growth model and business model innovation
Business model Innovation environment
The role of international environmental factors on a firm s ability to appropriate its BMI at the international and global contexts
The role governments play in value appropriation.
Profit appropriation through internationalization of the business model
Analysis of appropriation of the business model and business model innovation through internationalization
Leadership implications of business model innovation.

Qualifications

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Assessment criteria, satisfactory (1)

The assessment criteria are the following:
Grade 0: The student did not submit the course assignments or these assignments did not meet the minimal quality requirements presented in the class.
Grades 1-2: The student has delivered the assignments, which are prepared generally according to the defined requirements. The student understands mostly correctly the subject matter concepts and is able to apply them. However, there is a room for development in the content of the assignments. Business challenges and recommendations are rather general and are not elaborated in details.

Assessment criteria, good (3)

Grades 3-4: The student has delivered the assignments, which are prepared according to the requirements presented in the class. The student understand very well the subject matter concepts and is able to apply them correctly. The student also understands well the role of business model innovation in the growth, profitability and competitiveness of the firm. Additionally, the student is able to give useful development recommendations utilizing his/her knowledge and skills on the subject.

Assessment criteria, excellent (5)

Grade 5: The student has delivered the course assignments and these are prepared according to the requirements presented in the class. The student understand deeply the subject matter concepts and is able to apply them correctly. The student also understands well and is able to analyze critically different factors in the design and implementation of customer experience strategy in the case company. In addition, the student is able to propose ideas for the conversion of the current business

Materials

Amit Raphael and Zott Christoph 2010. Business Model Innovation: Creating value in time of change. Working paper W-P, July 2010.
Allan Afuah 2014. Business Model Innovation. ROUTLEDGE.