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Arviointikriteerit, tyydyttävä (1)

The assessment criteria are the following:
Grade 0: The student did not submit the course assignments or these assignments did not meet the minimal quality requirements presented in the class.
Grades 1-2: The student has delivered the assignments, which are prepared generally according to the defined requirements. The student understands mostly correctly the subject matter concepts and is able to apply them. However, there is a room for development in the content of the assignments. Business challenges and recommendations are rather general and are not elaborated in details.

Arviointikriteerit, hyvä (3)

Grades 3-4: The student has delivered the assignments, which are prepared according to the requirements presented in the class. The student understand very well the subject matter concepts and is able to apply them correctly. The student also understands well the role of business model innovation in the growth, profitability and competitiveness of the firm. Additionally, the student is able to give useful development recommendations utilizing his/her knowledge and skills on the subject.

Arviointikriteerit, kiitettävä (5)

Grade 5: The student has delivered the course assignments and these are prepared according to the requirements presented in the class. The student understand deeply the subject matter concepts and is able to apply them correctly. The student also understands well and is able to analyze critically different factors in the design and implementation of customer experience strategy in the case company. In addition, the student is able to propose ideas for the conversion of the current business