Study Guide

Objective

Having completed this study unit

- You know the theory and practices of branding and brand building
- You know how to manage branding and brand building
- You understand the correlation between strategy and brand as well as how create and manage meaningfulness in brands
- You understand the importance of brand management in business as well as the risks and opportunities related to it.
- You are able to evaluate brands with different methods and tools.
- You understand the role of sustainability when building sustainable and long-lasting brand.
- You can use tools necessary to reach goals set for a personal or/and professional brand
- You know how to use branding as a tool in your field of study

Content

- Theory and practices of branding and brand building
- Correlation between strategy and brand
- Creating and managing meaningful brands
- Branding as a tool
- Brand management
- Brand evaluations with different methods and tools
- Role of sustainability in brand building
- Personal and professional brand