Siirry suoraan sisältöön

Työntekijäbrändin kehittäminenLaajuus (5 op)

Tunnus: R300CC88

Laajuus

5 op

Opetuskieli

  • englanti

Sisältö

- Theory and practices of branding and brand building
- Correlation between strategy and brand
- Creating and managing meaningful brands
- Branding as a tool
- Brand management
- Brand evaluations with different methods and tools
- Role of sustainability in brand building
- Personal and professional brand