Menesty myynnin ja markkinoinnin parissa (5op)

Arviointiasteikko

H-5

Sisällön jaksotus

1. Basics of Sales and Marketing
2. A Closer Look at Marketing
3. Basics of Sales Work and the Sales Handbook
4. Storytelling and Sales Pitch
5. Designing and Planning Sales and Marketing
6. Final Seminar and Presentations

Tavoitteet

After- the study unit:

- You recognize the role and importance of marketing and sales when planning and implementing your business idea
- You are able to utilize customer insight in sales and marketing
- You are able plan and execute a convincing sales pitch
- You recognize the importance of brand and brand story for your business idea
- You are able to create a preliminary brand identity for your business idea
- You are able to make a preliminary marketing and sales plan/strategy for your business idea

Sisältö

Themes:

Marketing and sales for your business idea and business plan:
- Basic concepts and terms of marketing and sales
- Customer expectations and needs
- Customer segments and target groups
- Customer insight and value creation for customer
- Convincing sales pitch
- Distribution and communication channels
- Utilizing digital marketing in business planning
- Utilizing data analytics in marketing
- Steps of sales process

Branding your business idea and business plan:
- Brand building as a part of business planning
- Brand story telling as part of business planning
- Intellectual property rights in branding and marketing

Aika ja paikka

Classes are Zoom sessions in the afternoons from 16:30 to 19:30 on the dates listed in Moodle and Peppi.

Oppimateriaalit

The course uses learning materials such as online resources, relevant articles, books, and task templates. The learning materials will be announced in Moodle during the course and lectures.

Opetusmenetelmät

Course Overview:
This course is delivered entirely online via Zoom, with all materials and assignment submissions managed through the Moodle learning environment. The course is structured as a project based on the student’s own business idea.

Schedule:
Sessions are held in the afternoons and evenings from 16:30 to 19:30. Detailed dates are available in Peppi and Moodle. Active participation in live online sessions is essential for success, as these sessions include collaborative learning that cannot be replaced by recordings.

Minimum attendance requirement:
Students must participate at least 50% of the scheduled online sessions and participation in the final seminar.

Learning Activities; The course includes:
Online lectures
Daily theme-based tasks and presentations
A final seminar with project presentations

All activities take place online. The primary learning task is to develop a Sales and Marketing Handbook for your own business, accompanied by a sales pitch and oral presentations.

Assessment:
Assignments must be submitted in Moodle by the deadlines indicated there.

Assessment is based on:
Completion of theme tasks and project work
Attendance
Seminar presentations

Evaluation is conducted through continuous assessment, and final grades will be issued within one month after the course ends.

The use of AI:
The course applies ARENE’s traffic light model for AI use: AI tools are permitted, but their use must be disclosed (yellow).

Prior course recommendation:
The course is part of the LUC entrepreneurship studies and it is highly recommended to complete the "Me as an entrepreneur - do I have what it takes?" course, preceding this course. That course gives you the skills to continue to this course.

Tenttien ajankohdat ja uusintamahdollisuudet

There is no exam in this course.

Grade improvement and retake of a failed grade:
It is possible to improve the course grade by the end of the following semester. The method of improvement will be determined on a case-by-case basis in consultation with the responsible teacher.

A failed grade can be retaken by the end of the following semester. The retake will follow the teacher’s instructions, and the completion principles will be agreed upon individually, reflecting the learning objectives of the course.

Toteutuksen valinnaiset suoritustavat

Not possible due to the course format: the course uses process-based assessment and includes activating tasks during class sessions.

Opiskelijan ajankäyttö ja kuormitus

The course is 5 credits in scope, which translates to a total workload of approximately 135 hours.

Lectures and lecture activities 35 h
Seminar 5 h.
Preparing the learning assignment 60 h.
Studying the material from the Moodle and from the articles etc. in your own time 40 h.

Arviointikriteerit, tyydyttävä (1)

Level 1
You are aware of the role of marketing and sales and their significance in the planning and execution of your business idea.
You recognize the importance of branding and storytelling, and you are able to create a preliminary brand identity for your business idea.
You can develop a preliminary marketing and sales plan for your business idea.
You are able to design and execute a compelling sales pitch for your business idea.

Level 2
You know the role of marketing and sales and their significance in the planning and execution of your business idea.
You know the importance of branding and storytelling, and you can create a preliminary and suitable brand identity for your business idea.
You are able to develop a preliminary and suitable marketing and sales plan for your business idea.

Arviointikriteerit, hyvä (3)

Level 3
You understand the role of marketing and sales and their significance in the planning and execution of your business idea.
You understand the importance of branding and storytelling, and you can create a preliminary and justified brand identity for your business idea.
You are able to develop a preliminary and justified marketing and sales plan for your business idea.

Level 4
You utilize marketing and sales in the planning and execution of your business idea.
You are able to evaluate the significance of branding and storytelling, as well as the viability of the brand identity as part of your business idea's planning.
You are able to create a preliminary and comprehensive marketing and sales plan for your business idea.

Arviointikriteerit, kiitettävä (5)

Level 5
You utilize marketing and sales extensively in the planning and execution of your business idea.
You are able to analyze the significance of branding and storytelling, as well as the feasibility of the brand identity as part of the planning of your business idea.
You are able to create a preliminary and detailed marketing and sales plan for your business idea.

Lisätiedot

Virtual Zoom