Be successful with Sales and Marketing (5cr)

Evaluation scale

H-5

Objective

After- the study unit:

- You recognize the role and importance of marketing and sales when planning and implementing your business idea
- You are able to utilize customer insight in sales and marketing
- You are able plan and execute a convincing sales pitch
- You recognize the importance of brand and brand story for your business idea
- You are able to create a preliminary brand identity for your business idea
- You are able to make a preliminary marketing and sales plan/strategy for your business idea

Content

Themes:

Marketing and sales for your business idea and business plan:
- Basic concepts and terms of marketing and sales
- Customer expectations and needs
- Customer segments and target groups
- Customer insight and value creation for customer
- Convincing sales pitch
- Distribution and communication channels
- Utilizing digital marketing in business planning
- Utilizing data analytics in marketing
- Steps of sales process

Branding your business idea and business plan:
- Brand building as a part of business planning
- Brand story telling as part of business planning
- Intellectual property rights in branding and marketing

Location and time

Zoom.

Teaching methods

Lectures, daily activating thematic assignments and their presentations, as well as the final seminar and presentations. Everything takes place online.

Exam schedules

There are no exams, just a learning assignment and its presentation.

Completion alternatives

Not possible due to the way the course is implemented: process assessment and activating tasks in class.

Student workload

The course is 5 credits in scope, which translates to a total workload of approximately 135 hours.

Lectures and lecture activities 34 h
Seminar 5 h.
Preparing the learning assignment 60 h.
Studying the material from the Moodle and from the articles etc. in your own time 40 h.

Assessment criteria, satisfactory (1)

Level 1
You are aware of the role of marketing and sales and their significance in the planning and execution of your business idea.
You recognize the importance of branding and storytelling, and you are able to create a preliminary brand identity for your business idea.
You can develop a preliminary marketing and sales plan for your business idea.
You are able to design and execute a compelling sales pitch for your business idea.

Level 2
You know the role of marketing and sales and their significance in the planning and execution of your business idea.
You know the importance of branding and storytelling, and you can create a preliminary and suitable brand identity for your business idea.
You are able to develop a preliminary and suitable marketing and sales plan for your business idea.

Assessment criteria, good (3)

Level 3
You understand the role of marketing and sales and their significance in the planning and execution of your business idea.
You understand the importance of branding and storytelling, and you can create a preliminary and justified brand identity for your business idea.
You are able to develop a preliminary and justified marketing and sales plan for your business idea.

Level 4
You utilize marketing and sales in the planning and execution of your business idea.
You are able to evaluate the significance of branding and storytelling, as well as the viability of the brand identity as part of your business idea's planning.
You are able to create a preliminary and comprehensive marketing and sales plan for your business idea.

Assessment criteria, excellent (5)

Level 5
You utilize marketing and sales extensively in the planning and execution of your business idea.
You are able to analyze the significance of branding and storytelling, as well as the feasibility of the brand identity as part of the planning of your business idea.
You are able to create a preliminary and detailed marketing and sales plan for your business idea.

Further information

Virtual Zoom.

The course is part of the LUC entrepreneurship studies and it is highly recommended to complete the "Me as an entrepreneur - do I have what it takes?" course preceding this course. Section 1 prepares for this section 2.

A current degree student at the University of Lapland can register for the LUC studies offered by Lapland University of Applied Sciences free of charge, if the studies can be linked to their own degree. Registration takes place on the Lapland University of Applied Sciences Applicant's desktop: https://hakeutuminen-amk.peppi4.lapit.csc.fi/web/hakijan-tyopoyta/opiskeluhaku#4590

You must attend at least half of the teaching days and the final seminar and complete the daily theme assignments and the learning assignment.