Opinto-opas

Tavoitteet

After completion of the course the student is able to
- apply the principles and tools of the customer experience management and digital marketing in practical development work
- plan, implement and evaluate the project in co-creation with the multicultural team and working life
- apply his/her enhanced project and business communication skills.

Sisältö

- Implementing and applying the principles, concepts and tools of the customer experience management
- Implementung and applying the principles, concepts and tools of digital marketing
- Multicultural project work, project communication and business communication

Aika ja paikka

Moodlessa sekä Zoomissa.

Oppimateriaalit

Hyödynnetään CEMiT opinnon aineistoja sekä projektin teemaan liittyvää kirjallisuutta. Aineistoa jaetaan opinnon aikana.

Opetusmenetelmät

Soveltavan tutkimuksen ryhmäprojekti, joka etenee teemoittain.
Ohjaus keskittyy sekä projektin että sisällön ohjaukseen.

Harjoittelu- ja työelämäyhteistyö

Opinto sisältää tutkimus- ja kehittämistyöintegraation "Tekoäly matkailun myynti- ja markkinointiprosessien tukena" -hankkeeseen.

Tenttien ajankohdat ja uusintamahdollisuudet

No exams, but a project evaluation.

Kansainvälisyys

Kansainväliset teemaan liittyvät artikkelit ja tutkimukset.

Toteutuksen valinnaiset suoritustavat

Tutkimusprojektin vaihtoehtoinen suoritustapa on suorittaa se itsenäisesti. Tarkempi ohjeistus annetaan opinnon alussa.

Sisällön jaksotus

Themes of the study:
1. Kick-off of the study,
2. The code of contact,
3. Presentations of the pre-evaluation criteria,
4. Presentations of the finalised evaluation criteria,
5. Presenting the pre-ideas of data collection,
6. Presenting the phase of data collection,
7. Presentation of the pre-analysis of the data,
8. Presentation of the data analysis and conclusions,
9. Dress rehearsal of the final presentation,
10. The final presentations.

Lisätietoja opiskelijoille

Opiskelijan tulee hallita vahvasti digitaalisen markkinoinnin perusteet osallistuakseen tälle opinnolle. Käytännössä opiskelija on suorittanut hyväksytysti esim. Customer Experience Management in Tourism (CEMiT) 10 op:n opinnot tai vastaavat opinnot.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Poor (1)
The student is able to apply the principles, concepts and tools of the customer experience management only partly or not at all. The student has poor knowhow in applying the principles, concepts and tools of digital marketing. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The student has poor command on the principles and practices of project work, project communication and business communication. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student is able to apply the principles, concepts and tools of the customer experience management only partly or not at all. The student has satisfactory knowhow in applying the principles, concepts and tools of digital marketing. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The student has satisfactory command on the principles and practices of project work, project communication and business communication. The assignments are not fully performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3)
The student is able to apply the principles the principles, concepts and tools of the customer experience management rather well. The student has rather good knowhow in applying the principles, concepts and tools of digital marketing. He/she participates in the study process and shows some analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. The assignments are mostly performed according to the instructions.

Very good (4)
The student is able to apply the principles the principles, concepts and tools of the customer experience management quite well. The student has good knowhow in applying the principles, concepts and tools of digital marketing. He/she participates in the study process and shows some analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. All assignments are mostly performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student is able to apply the principles the principles, concepts and tools of the customer experience management well. The student has good knowhow in applying the principles, concepts and tools of digital marketing. He/she actively participates in the study process and shows analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. The assignments are mostly performed according to the instructions.

Arviointikriteeri, hyväksytty/hylätty

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments given in the course.

Arviointimenetelmät ja arvioinnin perusteet

Arviointi opinnon arviointikriteereiden mukaisesti.