Collaborative Customer Experience and Digital Marketing (5 cr)

Evaluation scale

H-5

Content scheduling

Themes of the study:
1. Kick-off of the study,
2. The code of contact,
3. Presentations of the pre-evaluation criteria,
4. Presentations of the finalised evaluation criteria,
5. Presenting the pre-ideas of data collection,
6. Presenting the phase of data collection,
7. Presentation of the pre-analysis of the data,
8. Presentation of the data analysis and conclusions,
9. Dress rehearsal of the final presentation,
10. The final presentations.

Objective

After completion of the course the student is able to
- apply the principles and tools of the customer experience management and digital marketing in practical development work
- plan, implement and evaluate the project in co-creation with the multicultural team and working life

The aim of the course is also to develop student's project and business communication skills.

Content

- Implementing and applying the principles, concepts and tools of the customer experience management
- Implementung and applying the principles, concepts and tools of digital marketing
- Multicultural project work, project communication and business communication

Location and time

In Moodle and Zoom.

Materials

The use of the CEMiT study material is utilised with theme-based literature. Material is delivered during the study. 

Teaching methods

A group project of a theme-based applied research which is coached for the project and the content of the output.

Employer connections

The study is integrated with the "The support of AI in the tourism marketing and sales" -project.

Exam schedules

Ei tenttiä, vaan projektin arviointi.

International connections

International articles and research related to the theme.

Completion alternatives

An alternative way to perform the project is to conduct it independently. Precise information is delivered at the beginning of the study.

Student workload

Themes based on phases of applied research.

Assessment criteria, satisfactory (1)

Poor (1)
The student is able to apply the principles, concepts and tools of the customer experience management only partly or not at all. The student has poor knowhow in applying the principles, concepts and tools of digital marketing. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The student has poor command on the principles and practices of project work, project communication and business communication. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student is able to apply the principles, concepts and tools of the customer experience management only partly or not at all. The student has satisfactory knowhow in applying the principles, concepts and tools of digital marketing. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The student has satisfactory command on the principles and practices of project work, project communication and business communication. The assignments are not fully performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student is able to apply the principles the principles, concepts and tools of the customer experience management rather well. The student has rather good knowhow in applying the principles, concepts and tools of digital marketing. He/she participates in the study process and shows some analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. The assignments are mostly performed according to the instructions.

Very good (4)
The student is able to apply the principles the principles, concepts and tools of the customer experience management quite well. The student has good knowhow in applying the principles, concepts and tools of digital marketing. He/she participates in the study process and shows some analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. All assignments are mostly performed according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)
The student is able to apply the principles the principles, concepts and tools of the customer experience management well. The student has good knowhow in applying the principles, concepts and tools of digital marketing. He/she actively participates in the study process and shows analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. The assignments are mostly performed according to the instructions.

Assessment criteria, approved/failed

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments given in the course.

Further information

The student must have digital marketing skills when entering this study unit project. This means the student has finalised as approved the Customer Experience Management in Tourism (CEMiT) 10 ECTS study or similar.