Study Guide

Objective

After completion of the course the student is able to
- apply the principles and tools of the customer experience management and digital marketing in practical development work
- plan, implement and evaluate the project in co-creation with the multicultural team and working life

The aim of the course is also to develop student's project and business communication skills.

Content

- Implementing and applying the principles, concepts and tools of the customer experience management
- Implementung and applying the principles, concepts and tools of digital marketing
- Multicultural project work, project communication and business communication

Location and time

In Moodle and Zoom.

Materials

The use of the CEMiT study material is utilised with theme-based literature. Material is delivered during the study. 

Teaching methods

A group project of a theme-based applied research which is coached for the project and the content of the output.

Employer connections

The study is integrated with the "The support of AI in the tourism marketing and sales" -project.

Exam schedules

Ei tenttiä, vaan projektin arviointi.

International connections

International articles and research related to the theme.

Completion alternatives

An alternative way to perform the project is to conduct it independently. Precise information is delivered at the beginning of the study.

Content scheduling

Themes of the study:
1. Kick-off of the study,
2. The code of contact,
3. Presentations of the pre-evaluation criteria,
4. Presentations of the finalised evaluation criteria,
5. Presenting the pre-ideas of data collection,
6. Presenting the phase of data collection,
7. Presentation of the pre-analysis of the data,
8. Presentation of the data analysis and conclusions,
9. Dress rehearsal of the final presentation,
10. The final presentations.

Further information

The student must have digital marketing skills when entering this study unit project. This means the student has finalised as approved the Customer Experience Management in Tourism (CEMiT) 10 ECTS study or similar.

Evaluation scale

H-5

Assessment methods and criteria

Evaluation is based on the evaluation criteria of the study.