Tourism Marketing (3 cr)

Evaluation scale

H-5

Objective

Students will get acquainted with a selected current issue in tourism.

Execution methods

Participating the informed lecture, course or other event (visiting lecturers on campus or online).

Accomplishment methods

Participating the informed lecture or other event and writing an essay OR completing an online course, with course specific requirements.

Content

Current Issues in Tourism is a course module covering several different possibilities to gain ECTS. Courses are either face-to-face courses at the University of Lapland (registration in Peppi) or independent online courses (registration on the course website). Assignments for different courses vary and are informed in course descriptions. Also lectures (or seminar presentations, events e.g.) are held either at the university or online. Assignment for lectures is always the same: pre-reading, attending the lecture and writing a minimum three-page-long essay based on the lecture and relevant scientific literature. Detailed essay instructions are emailed by the responsible teacher in English and in Finnish.
Different possibilities are announced via email during fall and spring.

Some events are not always directly linked to tourism, but closely related, and you can emphasize tourism in your own essay.
If the emailed information is in English, the event will be in English, if the information is in Finnish, it will be in Finnish only. Submissions of assignments can be done in either language.

Assessment criteria, approved/failed

Fail: Performance is highly deficient or erroneous. The work may be based on misunderstandings.

Pass: Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and argument..

Further information

Study content:
•     What is marketing – definition and understanding
•     Basic marketing concepts 4P and 7P
•     Marketing environment
•     Consumer behaviour
•     Segmentation, targeting and positioning
•     Market research
•     Product, branding and packaging
•     Pricing strategies
•     Distribution
•     Marketing communication and promotional tools
•     Marketing planning, implementation and control
•     International marketing
•     21st century marketing


Requirements:
Active participation
Class assignments given by the teacher

Timing:
4th period

Tutor:
Assist. Prof. PhD. Gregor Jagodič
University of Maribor | Faculty of Tourism