Study Guide

Objective

The student has a holistic view of the competitive destination management and its complexity due to globalisation. He/she can distinguish, analyse and evaluate success factors and challenges related to managing destinations and destination experiences according to the principles of the responsible tourism business.

Content

• holistic view of the competitive destination management in theory, based on DestinationNEXT futures studies
• success factors and challenges related to managing destinations and designing destination experiences
• role and significance of strategies and foresight, multi-stakeholder collaboration, branding and marketing, product development, safety and risk management as well as digitalisation and smart tourism in managing destinations and destination experiences and critical evaluation of them
• role and significance of destination management in designing destination experiences in theory and practice through case studies
• sustainability and responsibility in managing destinations and destination experiences

Assessment criteria, satisfactory (1)

Satisfactory (2)
The student has basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has some understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she has difficulties to apply them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has very basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has very little understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she has a lot of difficulties in applying them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Assessment criteria, good (3)

Very good (4)
The student has good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most of his/her activities. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has rather good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands mostly how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most of his/her activities. Most of the assignments are performed according to the instructions and deadlines.

Assessment criteria, excellent (5)

Excellent (5)
The student has profound and excellent knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she is able to apply them fully in practical learning assignments. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.