Opinto-opas

Tavoitteet

The student has a holistic view of the competitive destination management and its complexity due to globalisation. He/she can distinguish, analyse and evaluate success factors and challenges related to managing destinations and destination experiences according to the principles of the responsible tourism business.

Sisältö

• holistic view of the competitive destination management in theory, based on DestinationNEXT futures studies
• success factors and challenges related to managing destinations and designing destination experiences
• role and significance of strategies and foresight, multi-stakeholder collaboration, branding and marketing, product development, safety and risk management as well as digitalisation and smart tourism in managing destinations and destination experiences and critical evaluation of them
• role and significance of destination management in designing destination experiences in theory and practice through case studies
• sustainability and responsibility in managing destinations and destination experiences

Aika ja paikka

This is fully online study unit, and it can be studied anywhere. In the section 5 there can be used also individual or group oral examination in addition to written assignments.
There is an introduction to each section and tutoring available each week during the study period.

Oppimateriaalit

The required learning material is introduced separately in each section. However, the student may utilise for example the additional materials: 

WTO (2007). A Practical Guide to Tourism Destination Management.

Wang, Y., Pizam, A. & Breiter, D. (2011). Destination Marketing and Management: Theories and Applications. CAB International

Opetusmenetelmät

This study unit on Destination Experience Management is divided into 5 sections, each covering a combination of topics related to destination management. Four (4) of all (5) sections are fully online and include quizzes and written assignments. In the final section there are used also other types of assignments than written assignments, and those can be done either face-to-face or online.

All of the learning materials in each section are either pre-recorded lectures, and/or academic journal articles and/or other learning materials that include case studies from the tourism sector.

The student can continue on in the study unit by finishing the five sections in the predetermined order.

Assignments incl. quick quizzes and other small-scale assignments are integrated into the versatile learning materials in each section.

In the section 5 there can be used e.g. individual or group oral exam in addition to the written assignments. At the end of the study unit, the student is required to complete a self-evaluation of one´s own learning process after completing the five sections included in the study unit

Harjoittelu- ja työelämäyhteistyö

The learning material includes also pre-recorded lectures given by the visiting lecturers from the tourism industry.

Tenttien ajankohdat ja uusintamahdollisuudet

Assignments incl. quick quizzes and other small-scale assignments are integrated into the versatile learning materials in sections 1 to 4.
The section 5 includes also quick quizzes and other small-scale assignments, but the final assignment may be either an analytical essay or an individual or group oral exam.

The student is expected to follow the pre-determined time table set for the study unit within the given study period. If individual/group oral examination is used, then the timing for the oral examination or the final paper is determined based on how the student has proceeded in the study unit.

Kansainvälisyys

The learning material includes also pre-recorded lectures given by the international visiting lecturers from the tourism industry.

Sisällön jaksotus

The study unit is divided into five sections each covering a combination of topics related to managing destination experiences.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has some understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she has difficulties to apply them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has very basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has very little understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she has a lot of difficulties in applying them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student has good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most of his/her activities. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student has rather good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands mostly how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most of his/her activities. Most of the assignments are performed according to the instructions and deadlines.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student has profound and excellent knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she is able to apply them fully in practical learning assignments. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Arviointimenetelmät ja arvioinnin perusteet

The student´s learning process in the study unit consists of recorded lectures and related quick quizzes and a written essay in sections 1 to 4 and in the section 5 there can be an oral examination organised in addition to written assignments and quizzes. Lastly a self-evaluation of one´s own learning process is completed in the end.

The student studies the contents of the five sections individually in the predetermined order within the given study period and when reaching the section 5, there will be decided the timetable for the final examination or final paper.

Quick quizzes in each five sections are assessed by using a scale of Pass or Fail. The small-scale essays in sections 1 to 4 are commented by two peer students and assessed by the teacher by using a scale of (0) 1 to 5, and each of them contributes 15% to the overall grade of the study unit. The last section 5 consists of an oral examaination or the final paper which is assessed only by the teacher by using a scale of (0) 1 to 5 and which contributes 40 % to the overall grade of the study unit.

After completing studying the contents of the five sections, the student is required to write a self-evaluation of one´s own learning process. This final assignment is assessed by using a scale of Pass or Fail.

The responsible use of AI and references is taken into account in assessing the small-scale essays as well as the final paper. The weighting factor of the responsible use of AI and references varies 20 - 33% of the grade. Turnitin plagiarism programme is used in all written assignments.

Hylätty (0)

Fail (0):
Student has failed to perform quick quizzes and other small-scale assignments in each section and in addition, he/she has not performed the oral examination/final paper nor the self-evaluation in the end of the study unit according to instructions.

Arviointikriteerit, tyydyttävä (1-2)

Satisfactory (1-2):
Student has a satisfactory command of managing destination experience related knowledge from the 5 sections. Student has performed all the required learning activities, but shows very little analytical, reflective and critical approach in them.

Arviointikriteerit, hyvä (3-4)

Good (3-4):
Student has a good command of managing destination experience related knowledge from the 5 sections. Student has performed all the required learning activities, and shows somewhat analytical, reflective and critical approach in most of them.

Arviointikriteerit, kiitettävä (5)

Excellent (5):
Student has an excellent command of managing destination experience related knowledge from the 5 sections. Student has performed all the required learning activities, and shows analytical, reflective and critical approach in all of them.