Ennakointi ja kilpailijatiedon johtaminenLaajuus (5 op)

Osaamistavoitteet

Opiskelija ymmärtää kilpailutiedon periaatteet ja prosessit. Opiskelija ymmärtää yleisimmät kilpailutiedon tekniikat ja osaa soveltaa niitä käytännön tapauksiin. Opiskelija on tietoinen kilpailutiedon työkaluista ja tunnistaa sen roolin nykyaikaisissa yrityksissä. Opiskelija osaa seurata markkinoita ja tehdä perusliiketoiminnan ennusteita.
Opiskelija osaa toimia työelämälähtöisessä projektissa.

Kompetenssit: Johtamisosaaminen, suunnittelu-, ennakointi- ja kehittämisosaaminen

Sisältö

Competitive Intelligence and common techniques
Kilpailijatiedon kerääminen ja analysointi
Ennakointi
Projektinhallinta ja projektissa toimiminen

Esitietovaatimukset

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Arviointikriteerit, tyydyttävä (1)

Level 1
Principles, processes and role of Competitive Intelligence:
The student knows the principles and processes of competitive intelligence and he/she is able to apply competitive intelligence techniques and tools into practice.

The student is aware of the role of competitive intelligence in business and he/she is able to do basic market monitoring and forecasting.

Level 2
Principles, processes and role of Competitive Intelligence:
The student has a rising understanding of the principles and processes of competitive intelligence and he/she is able to apply competitive intelligence techniques and tools into practice.

He/she is able to analyse and utilise competitive intelligence techniques and tools into practice. He/she is able to do market monitoring and forecasting and make conclusions based on the information gathered.

Arviointikriteerit, hyvä (3)

Level 3
Principles, processes and role of Competitive Intelligence:
The student understands the principles and processes of competitive intelligence.

He/she is able to analyse and utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to do market monitoring and forecasting and make justified conclusions based on the information gathered.

Level 4
Principles, processes and role of Competitive Intelligence:
The student has a wide understanding of the principles and processes of the competitive intelligence.

He/she is able to evaluate and utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to justify and analyse the results of market monitoring and forecasting.

Arviointikriteerit, kiitettävä (5)

Principles, processes and role of Competitive Intelligence:
The student has a command of the principles and processes of the competitive intelligence.

He/she is able to critically evaluate and successfully utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to do critically analyse the results of market monitoring and forecasting.