Starting a Business in the Creative Industries

Objective

After completing the course, the student understands the characteristics of entrepreneurship in the area of creative industries. The student recognizes different ways of starting a new business, evaluates the feasibility and potential of a business idea. He knows how to analyze different forms of business. The student is able to evaluate his own strengths and networking opportunities from an entrepreneurial perspective. Get the skills to apply internal and/or external entrepreneurship perspectives in working life.

Content

One will create an understanding of what is meant by the creative industry and cultural industry. One will identify company forms and learn their differences. A student will be able to evaluate his/her/one’s own strengths, capabilities and possible networks from an entrepreneurial perspective. One will get to know the creative industry entrepreneurs’ experiences and the operations of companies, as well as the importance of networks. One will identify and practice ways of starting a business, e.g. design thinking, customer development and lean start up models. One will learn to assess the profitability of a new business idea, e.g. using the business model Canvas tool.

Assessment criteria, approved/failed

Hylätty: Suoritus on suppea, pintapuolinen tai vastaa heikosti tehtävänantoa. Suorituksessa tyydytään luettelemaan asioita irrallisesti, tai käsitellään asioita yksipuolisesti. Suoritus voi sisältää virheitä tai epäselvyyksiä.

Hyväksytty: Suoritus vastaa tehtävänantoa, osoittaa ymmärtämistä sekä taitoa analysoida ja perustella. Asiasta on muodostunut kokonaiskuva

Materials

Alvarez, C. (2017). Lean customer development: Building products your customers will buy. O'Reilly Media

Murtagh, A., Collins, P., Murphy, M., and Cunningham, J., 2018. Creative Business Model Toolkit. Whitaker Institute, National University of Ireland, Galway.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.

Pikala, Ahola, Katajarinne & Parkkola. 2014. Luovuus ja liiketoiminta. Sarja F 27. Humanistinen ammattikorkeakoulu.

Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Currency.

Talvela, J., Hyyppä, H., Ahlavuo, M., & Kurkela, M. (2020). Luovien alojen nykytila, näkymät ja kasvupotentiaali-Creve 2.0.-Yrityspalvelut ja yhteistyömallit hankkeen tuloksia ja visioita. Aalto-yliopiston julkaisusarja CROSSOVER 17/2020. Aalto-yliopisto.