Social media marketing (5cr)

Objective

The course introduces students to the production of social media content and the special features of Finnish channels.
After the course the student
- is able to use different some channels for marketing and sales purposes
- be able to plan and implement content production on social media
- is able to utilize various aids in content production
- is able to select the right channels for each application and act on them in a channel-specific way

Content

How to choose the right channel channels?
How to make targeted and planned content production?
What are the special features of different channels and how do they work?
What are the different aspects of some marketing?
What tools and software should I use to support publishing?

Assessment criteria, approved/failed

Approved:
The student is able to work in different channel channels in a way that is characteristic of them. The student is able to choose the most suitable channel channels for the situation or campaign and utilize the tools they offer.
The student is able to utilize various applications and other digital tools in social media content and make publications and profiles suitable for the channel.

Not accepted:
The student is not able to work in different some channels in a way that is characteristic of them.
The student is not able to choose the appropriate channels for the situation or campaign and is not able to utilize the tools they offer.
The student is not able to utilize various applications or other digital tools in social media content.