Study Guide

Objective

Objectives:
Knowledge
To provide students the essential practical knowledge and skills on how to enable and support the digital transformation process at enterprises.
The student knows how to and is able to plan and initiate the digital transformation processes according to the enterprise strategy.
Skills
The student is able to analyze the business environment of the case company identifying the potential benefits of the digital transformation.
The student Is able to define the digital transformation targets.
The student is able to prepare the digital transformation strategy proposal according to the enterprise development objectives.
Attitude
The student realizes that digital transformation is not just a technical change, but also a much more fundamental shift in the mindset. The latter implies the change in business models, organizational structures, strategies, data analytics, and ICT tools, which require reconsideration and new approaches.

Content

Understanding the digital transformation landscape.
A changing viewpoint on customers, competition, data, innovation, and value creation.
Digital economy and the changes in business models.Developing the digital transformation strategy for the enterprise.
Digitalization of business processes.
Defining the transformation targets.
Enabling and supporting the digital transformation process.

Qualifications

NULL

Assessment criteria, satisfactory (1)

Assessment criteria:
In this module, students develop a digital transformation strategy for the case company. The evaluation in this module consists of assessing knowledge and skills required for that activity.
The student has delivered the assignments, which are prepared generally according to the defined requirements. The student understands mostly correctly the subject matter concepts and is able to apply them. However, there is a room for development in the content of the assignments. Business challenges and recommendations are rather general and are not elaborated in details.

Assessment criteria, good (3)

The student has delivered the assignments, which are prepared according to the requirements presented in the class. The student understands very well the subject matter concepts and is able to apply them correctly. The student also understands well the role of different components and possibilities for digital transformation of businesses. Additionally, the student is able to give useful development recommendations utilizing his/her knowledge and skills.

Assessment criteria, excellent (5)

The student has delivered the course assignments and these are prepared according to the requirements presented in the class. The student understands deeply the subject matter concepts and is able to apply them correctly. The student also understands well and is able to analyze critically different factors and strategies in the digital transformation of enterprises. Moreover, the student is able to give useful development recommendations with proper argumentation in different situations.

Materials

Rogers, D. 2016. The Digital Transformation Playbook. Columbia Business School.
Andersson, P, Movin, S., Mähring, M., Teigland, R. & Wennerberg, K. (eds.) 2018. Managing Digital Transformation. Stockholm School of Economics Institute for Research.

More literature will be announced before the course start on Moodle.