Study Guide

Objective

After this study unit
• You recognize and know how to apply basic marketing techniques in personal branding
• You can name your own skills and you know how to set goals to demonstrate them.
• You can plan targeted online communication
• You can use digital communication environments to develop professional networks

Content

Theme 1. Basic marketing techniques: basic techniques and their application in personal branding.

Theme 2. Identification of one's own competence: setting a goal for the demonstration of professional competence.

Theme 3. Digital tools: digital communication environments and web communication design.