Opinto-opas

Osaamistavoitteet

After completion of the course, you can

apply the principles and tools of the customer experience management and digital marketing in practical development work

plan, implement and evaluate the project in cocreation with the multicultural team and working life

apply your enhanced project and business communication skills.

Sisältö

Implementing and applying the principles, concepts and tools of customer experience management

Implementing and applying the principles, concepts and tools of digital marketing

Multicultural project work, project communication and business communication

Arviointikriteerit, tyydyttävä (1)

Fail (0) You do not complete the assignments according to instructions nor attend the learning situations at all. You do not pass the assignments given in the course.

Poor (1) You can apply the principles, concepts and tools of the customer experience management only partly or not at all. You have poor knowhow in applying the principles, concepts and tools of digital marketing. You seldom participate in the study process and show very little or no analytical, reflective and critical approach in your activities. You have poor command of the principles and practices of project work, project communication and business communication. The assignments are not fully performed according to the instructions.

Satisfactory (2) You can apply the principles, concepts and tools of customer experience management only partly or not at all. You have satisfactory know-how in applying the principles, concepts and tools of digital marketing. You seldom participate in the study process and show very little or no analytical, reflective and critical approach in your activities. You have satisfactory command of the principles and practices of project work, project communication and business communication. The assignments are not fully performed according to the instructions.

Arviointikriteerit, hyvä (3)

Good (3) You can apply the principles the principles, concepts and tools of the customer experience management rather well. You have rather good knowhow in applying the principles, concepts and tools of digital marketing. You participate in the study process and show some analytical, reflective and critical approach in your activities. You have good command of the principles and practices of project work, project communication and business communication. The assignments are mostly performed according to the instructions.

Very good (4) You can apply the principles the principles, concepts and tools of the customer experience management quite well. You have good knowhow in applying the principles, concepts and tools of digital marketing. You participate in the study process and show some analytical, reflective and critical approach in your activities. You have good command of the principles and practices of project work, project communication and business communication. All assignments are mostly performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5) You can apply the principles the principles, concepts and tools of the customer experience management well. You have good knowhow in applying the principles, concepts and tools of digital marketing. You actively participate in the study process and show analytical, reflective and critical approach in your activities. You have good command of the principles and practices of project work, project communication and business communication. The assignments are mostly performed according to the instructions.