Study Guide

Objective

High-end tourism is a growing sector. In this study unit, the student understands the concept of sustainability in the high-end tourism industry. The student gets familiar with the definitions of sustainable high-end tourism and the basic elements of high-end luxury tourism. In addition, the student understands the customer perspective on sustainable high-end tourism and learns the basics of marketing high-end tourism products and services. The student gets an understanding of the operational management of sustainable high-end customer experience.

Content

• Concept of high-end tourism
• High-end tourism and the three pillars of sustainability
• Customer insight into sustainable high-end tourism
• Marketing sustainable high-end tourism experience products and services
• Operational management of sustainable high-end customer experience

General Competences:
Learning Competence

Programme-Specific Competences:
Hospitality Management Competence
Service and Experience Design Competence
Sustainable Tourism Competence

Assessment criteria, satisfactory (1)

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student understands the concept of sustainable high-end tourism poorly. He/she is familiar with some elements of high-end luxury tourism. The student has a limited understanding of the basics of marketing of high-end tourism products and services. The student understands somehow the operational management of sustainable high-end customer experience. The assignments are completed but not always performed according to the instructions and deadlines.

Satisfactory (2)
The student understands somehow the concept of sustainable high-end tourism. He/she is familiar with the basic elements of high-end luxury tourism at a satisfactory level. The student has a limited understanding of the basics of marketing of high-end tourism products and services. The student understands somehow the operational management of sustainable high-end customer experience. The assignments are completed but not always performed according to the instructions and deadlines.

Assessment criteria, good (3)

Good (3)
The student understands well the concept of sustainable high-end tourism. He/she is familiar with the basic elements of high-end luxury tourism. The student has a good understanding of the basics of marketing of high-end tourism products and services. The student has obtained a realistic view of the operational management of sustainable high-end customer experience. Most of the assignments are performed according to the instructions and deadlines.

Very good (4)
The student understands the concept of sustainable high-end tourism very well. He/she is very well familiar with the basic elements of sustainable high-end luxury tourism. The student has a very good understanding of the basics of marketing of high-end tourism products and services. The student has obtained a holistic view of the operational management of sustainable high-end customer experience. All the assignments are performed according to the instructions and deadlines.

Assessment criteria, excellent (5)

Excellent (5)
The student understands the concept of sustainable high-end tourism at an excellent level. He/she is very well familiar with the basic elements of sustainable high-end luxury tourism. The student has a very good understanding of the basics of marketing of high-end tourism products and services. The student has obtained a holistic view of the operational management of sustainable high-end customer experience. All the assignments are performed according to the instructions and deadlines.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.