Study Guide

Objective

High-end tourism is a growing sector. In this study unit, the student understands the concept of sustainability in the high-end tourism industry. The student gets familiar with the definitions of sustainable high-end tourism and the basic elements of high-end luxury tourism. In addition, the student understands the customer perspective on sustainable high-end tourism and learns the basics of marketing high-end tourism products and services. The student gets an understanding of the operational management of sustainable high-end customer experience.

Content

• Concept of high-end tourism
• High-end tourism and the three pillars of sustainability
• Customer insight into sustainable high-end tourism
• Marketing sustainable high-end tourism experience products and services
• Operational management of sustainable high-end customer experience

General Competences:
Learning Competence

Programme-Specific Competences:
Hospitality Management Competence
Service and Experience Design Competence
Sustainable Tourism Competence

Location and time

Autumn 2025 from mid-September till mid-November

Materials

The learning materials will be introduced in the beginning of the study unit.

Teaching methods

Coursera course online lectures on Sustainable high-end tourism and quizzes and related workshops and a company visit form the basis of the learning process.

Employer connections

Company visit

Exam schedules

There will be minor quizzes and workshops after each online lecture session. The exact dates will be introduces during the introduction lecture in mid-September 2025.

International connections

Cousera online study unit which was designed in n international EU-funded project.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student understands the concept of sustainable high-end tourism poorly. He/she is familiar with some elements of high-end luxury tourism. The student has a limited understanding of the basics of marketing of high-end tourism products and services. The student understands somehow the operational management of sustainable high-end customer experience. The assignments are completed but not always performed according to the instructions and deadlines.

Satisfactory (2)
The student understands somehow the concept of sustainable high-end tourism. He/she is familiar with the basic elements of high-end luxury tourism at a satisfactory level. The student has a limited understanding of the basics of marketing of high-end tourism products and services. The student understands somehow the operational management of sustainable high-end customer experience. The assignments are completed but not always performed according to the instructions and deadlines.

Assessment criteria, good (3)

Good (3)
The student understands well the concept of sustainable high-end tourism. He/she is familiar with the basic elements of high-end luxury tourism. The student has a good understanding of the basics of marketing of high-end tourism products and services. The student has obtained a realistic view of the operational management of sustainable high-end customer experience. Most of the assignments are performed according to the instructions and deadlines.

Very good (4)
The student understands the concept of sustainable high-end tourism very well. He/she is very well familiar with the basic elements of sustainable high-end luxury tourism. The student has a very good understanding of the basics of marketing of high-end tourism products and services. The student has obtained a holistic view of the operational management of sustainable high-end customer experience. All the assignments are performed according to the instructions and deadlines.

Assessment criteria, excellent (5)

Excellent (5)
The student understands the concept of sustainable high-end tourism at an excellent level. He/she is very well familiar with the basic elements of sustainable high-end luxury tourism. The student has a very good understanding of the basics of marketing of high-end tourism products and services. The student has obtained a holistic view of the operational management of sustainable high-end customer experience. All the assignments are performed according to the instructions and deadlines.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Assessment methods and criteria

The general assessment criteria are introduced below. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Assessment criteria, fail (0)

The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Assessment criteria, satisfactory (1-2)

Poor (1)
The student understands the concept of sustainable high-end tourism poorly. He/she is familiar with some elements of high-end luxury tourism. The student has a limited understanding of the basics of marketing of high-end tourism products and services. The student understands somehow the operational management of sustainable high-end customer experience. The assignments are completed but not always performed according to the instructions and deadlines.

Satisfactory (2)
The student understands somehow the concept of sustainable high-end tourism. He/she is familiar with the basic elements of high-end luxury tourism at a satisfactory level. The student has a limited understanding of the basics of marketing of high-end tourism products and services. The student understands somehow the operational management of sustainable high-end customer experience. The assignments are completed but not always performed according to the instructions and deadlines.

Assessment criteria, good (3-4)

Good (3)
The student understands well the concept of sustainable high-end tourism. He/she is familiar with the basic elements of high-end luxury tourism. The student has a good understanding of the basics of marketing of high-end tourism products and services. The student has obtained a realistic view of the operational management of sustainable high-end customer experience. Most of the assignments are performed according to the instructions and deadlines.

Very good (4)
The student understands the concept of sustainable high-end tourism very well. He/she is very well familiar with the basic elements of sustainable high-end luxury tourism. The student has a very good understanding of the basics of marketing of high-end tourism products and services. The student has obtained a holistic view of the operational management of sustainable high-end customer experience. All the assignments are performed according to the instructions and deadlines.

Assessment criteria, excellent (5)

Excellent (5)
The student understands the concept of sustainable high-end tourism at an excellent level. He/she is very well familiar with the basic elements of sustainable high-end luxury tourism. The student has a very good understanding of the basics of marketing of high-end tourism products and services. The student has obtained a holistic view of the operational management of sustainable high-end customer experience. All the assignments are performed according to the instructions and deadlines.