Study Guide

Objective

Having completed this study unit

- You understand the holistic approach to company’s strategic management.
- You understand strategic planning as an organizational management activity that is used to set priorities, goals and vision for the company, and you are able to apply them in practice.
- You know how to plan strategy and are able to apply various tools for strategic planning.
- You are able to perform internal and external environmental scanning for creating a strategy plan.

Content

- Basic goals, different roles and phases and tools of strategic planning processes as part of strategic management business process
- The role of foresight, total quality management and corporate social responsibility in the strategic planning and related development and assessment tools
- Business Model Canvas (BMC) and Balanced Score Card (BSC) as strategic tools
- Strategic planning, its goals and functions
- Implementation