Opinto-opas

Sisältö

Theme 1: Brand management

Theme 2: Storytelling using digital tools

Arviointikriteerit, tyydyttävä (1)

Level 1
Identification and goal setting:
You can name the strengths of sport brand in general terms and set easy goals for utilizing them.
Effective storytelling using digital tools:
You can use digital tools and communication environments to market a sport brand.
You can create effective storytelling and messaging.

Level 2
Identification and goal setting:
You can name strengths of sport brand in general terms and set goals for utilizing them.
Effective storytelling using digital tools:
You can use digital tools and communication environments to build a professional network and market a sport brand.

Arviointikriteerit, hyvä (3)

Level 3
Identification and goal setting:
You can name strengths and fortes of sport brand and set goals for utilizing them.
Effective storytelling using digital tools:
You can use digital tools and communication environments in a goal-oriented manner to market a sport brand.

Level 4
Identification and goal setting:
You can describe strengths and fortes of sport brand with rationale and set goals for utilizing them.
Effective storytelling using digital tools:
You can use digital tools and communication environments in a goal-oriented and systematic manner to market a sport brand.

Arviointikriteerit, kiitettävä (5)

Level 5
Identification and goal setting:
You can describe strengths and fortes of sport brand with rationale and set innovative goals for utilizing them.
Effective storytelling using digital tools:
You can use digital tools and communication environments in a goal-oriented, systematic and innovative manner to market a sport brand.