Study Guide

Objective

Having completed this study unit

- You understand the holistic approach to company’s strategic management.
- You understand strategic planning as an organizational management activity that is used to set priorities, goals and vision for the company, and you are able to apply them in practice.
- You know how to plan strategy and are able to apply various tools for strategic planning.
- You are able to perform internal and external environmental scanning for creating a strategy plan.

Content

- Basic goals, different roles and phases and tools of strategic planning processes as part of strategic management business process
- The role of foresight, total quality management and corporate social responsibility in the strategic planning and related development and assessment tools
- Business Model Canvas (BMC) and Balanced Score Card (BSC) as strategic tools
- Strategic planning, its goals and functions
- Implementation

Assessment criteria, satisfactory (1)

Level 1
Strategic management
You know strategic planning as an organizational management activity.
You know how to plan the strategy and are able to apply tools for strategic planning with assistance.
You are able to make an analysis of organization's internal and external environment for creating a strategy plan according to the given instructions.
You understand the meaning of organization's environmental analysis in strategy planning.

Level 2
Strategic management
You know and are able to describe strategic planning as an organizational management activity.
You know how to plan the strategy and are to apply various tools for strategic planning.
You are able to make an analysis of organisation’s internal and external environment for creating a strategy plan and draw conclusions of the analysis.

Assessment criteria, good (3)

Level 3
Strategic management
You have an understanding of strategic planning as an organisational management activity.
You have an understanding of how to plan the strategy and is able to apply suitable tools for strategic planning.
You are able to make an analysis of organisation’s internal and external environment for creating a strategy plan and take into account the results of the analysis.

Level 4
Strategic management
You are able to use strategic management theories to provide advanced explanation of the strategic planning as an organisational management activity.
You have a good understanding of the strategy planning and are able to justify the use of chosen tools for strategic planning.
You are able to make an analysis of organisation’s internal and external environment for strategy planning and utilise the results.

Assessment criteria, excellent (5)

Level 5
Strategic management
You have a holistic understanding of the meaning of strategic planning in an organisation.
You have a command of strategy planning and are able to evaluate the result of the strategic planning.
You are able to make an analysis of organisation’s internal and external environment for strategy planning and analyse the results.