Airline Revenue Management (5 op)

Arviointiasteikko

H-5

Tavoitteet

The course aims at developing revenue generation understanding through optimal practice of revenue management and pricing (RMP) principles. After a successful participation of the course the participant should have proficiency in: *Understanding fundamental airline revenue management terminology, and is able to calculate and describe variables for performance considerations *Interpreting RMP concepts and business drivers such as bid-price, willingness to pay, price elasticity, yield management, capacity constraint, forecasting, budgeting, dynamic pricing, and define fare products & fare families *Applying KPIs impact considerations on airline route and O&D performance *Assessing Pricing, Demand & Inventory impact through market specific evaluation parameters *Analysing qualitative and quantitative revenue management data and variables for driving business initiatives from a holistic commercial perspective *Articulating and creating a Pricing Strategy formulation for positioning an airline in its market(s)

Suoritustavat

The module advances skills in performance measurement through forecast considerations, demand influence, inventory control and pricing strategies. You will explore various scenario settings, assumptions and frameworks to position a firm in its market place. By active participation, you should be able to identify business opportunities through user research and analytics. In addition, by creating a Pricing Strategy frame, you will develop ideas into concepts and products, and have built up skills for applying general revenue management principles for business development.

Sisältö

Examples of exercises during the course of the studies: - Quiz (test your knowledge!) Landscape and terminology - Ex: KPI and key performance evaluation terminology - Ex: Segmentation calculations - Ex: Segmentation open questions assessment - Ex: Market shares calculation and storyline creation - Ex: Commercial Analyst Case: Canvas Creation with assessment presentation - Ex: Route Performance calculation and assessment based on KPI evaluation - Ex: Performance analysis: "Job interview case" - Ex: Budgeting and Forecasting evaluation Case: Manager assessment - Task: Creating Fare Families i.e. Ticket Types - Task: Creating Fare Products - Task: Assessing considerations for Pricing Structure Frame