Marketing Trends (5 op)

Arviointiasteikko

1-5

Osaamistavoitteet

In this course we will discuss trends in modern, international marketing and the dynamic forces driving them. We will evaluate and design marketing strategies, utilize analytical skills and apply digital marketing tools. Student • will be able to outline the current megatrends and trends • will understand and assess the dynamics of modern marketing. • will be able to evaluate and design marketing strategies, utilize analytical skills and apply digital tools. Module: Future Marketing Applications

Aika ja paikka

6..5.-31.7.2024

Oppimateriaalit

Material available on module's Moodle page. Lectures are recoded, you can proceed with our own tempo.

Opetusmenetelmät

In this course we will discuss trends in modern, international marketing and the dynamic forces driving them. We will evaluate and design marketing strategies, utilize analytical skills and apply digital marketing tools. Student • will be able to outline the current megatrends and trends • will understand and assess the dynamics of modern marketing. • will be able to evaluate and design marketing strategies, utilize analytical skills and apply digital tools. Marketing Trends (5 ECTS) course is organized fully online. Lectures are recorded. In Marketing Trends teaching and working language is English.

Tenttien ajankohdat ja uusintamahdollisuudet

Assignment's name: Google Analytics Individual Qualification Goal of the assignment With this assignment, you will show your skills and knowledge in search engine analytics. After completing this assignment you will have knowledge of search engine analytics, search engine optimization and how those are related to marketing trends. Sources of information: Lectures ans recordings. Google Skillshop's Study Google Analytics online course. Instructions for completing the assignment: Qualification is an individual assignment. You can take the exam at any point of this module. It is useful to check the exam already at the beginning of the module so that you will have the understanding of the required skills. You can try to pass the exam multiple times during the module (only 1 day waiting time between the retakes). Just return the best result to Moodle.

Esitietovaatimukset

Marketing Essentials