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International Marketing (5op)

Toteutuksen tunnus: R301DL67OJ-3001

Toteutuksen perustiedot


Ilmoittautumisaika
05.10.2020 - 25.12.2020
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
21.01.2021 - 12.03.2021
Toteutus on päättynyt.
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Toimipiste
Rantavitikka, Jokiväylä 11, Rovaniemi
Opetuskielet
englanti
Koulutus
International Business
Opettajat
Tuija Kuisma
Kati Koivunen
Vastuuopettaja
Kati Koivunen
Opintojakso
R301DL67OJ

Arviointiasteikko

H-5

Tavoitteet

The student understands basic principles of global marketing and knows the global marketing environment and he/she is able to operate in it.
The student is able to deliver marketing strategies for international target groups. He/she understands the meaning of cultures and international networks from a marketing perspective and he/she is able to actively participate in international marketing projects.
The student understands responsible global consumer perspective and he/she understands how it impacts the future of marketing.

Competences: Internationality and Multiculturalism Competence, Marketing and Sales Competence

Sisältö

- Understanding and analysing of global markets

- Planning of international marketing

- Networking skills and leadership in networks

- Cross-cultural knowledge in international marketing

- Global consumer

Arviointikriteerit, tyydyttävä (1)

Level 1
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in simple contexts. He/she understands opportunities and challenges of international markets.

Level 2
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in different contexts. He/she understands opportunities and challenges of international markets.

Arviointikriteerit, hyvä (3)

Level 3
The basic principles of global marketing
The student is able to utilise different marketing methods in international marketing.
He/she is able to analyse opportunities and challenges of international markets.

Level 4
The basic principles of global marketing
The student is able to evaluate and utilise different marketing methods in international marketing.
He/she is able to utilise opportunities and challenges of international markets.

Arviointikriteerit, kiitettävä (5)

Level 5
The basic principles of global marketing
The student is able to critically evaluate and utilise different marketing methods in international marketing.
He/she is able to evaluate and utilise opportunities and challenges of international markets

Esitietovaatimukset

NULL

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