Collaborative Customer Experience and Digital Marketing (5 cr)

Evaluation scale

H-5

Objective

After completion of the course the student is able to
- apply the principles and tools of the customer experience management and digital marketing in practical development work
- plan, implement and evaluate the project in co-creation with the multicultural team and working life

The aim of the course is also to develop student's project and business communication skills.

Content

- Implementing and applying the principles, concepts and tools of the customer experience management
- Implementung and applying the principles, concepts and tools of digital marketing
- Multicultural project work, project communication and business communication

Location and time

This study unit is executed online using Zoom.
Weeks 44-51
During week 46 there is an intensive day online.

Teaching methods

The study unit is done as a project. All the lessons are based on project coaching.
Material and literature are in English but coaching is done in Finnish.

Exam schedules

No exam

Student workload

The study unit is 5 credits which means 135 hours workload.
Coaching 20h
Group work 40 h
Independent studying 70h

Assessment criteria, satisfactory (1)

Poor (1)
The student is able to apply the principles, concepts and tools of the customer experience management only partly or not at all. The student has poor knowhow in applying the principles, concepts and tools of digital marketing. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The student has poor command on the principles and practices of project work, project communication and business communication. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student is able to apply the principles, concepts and tools of the customer experience management only partly or not at all. The student has satisfactory knowhow in applying the principles, concepts and tools of digital marketing. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The student has satisfactory command on the principles and practices of project work, project communication and business communication. The assignments are not fully performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student is able to apply the principles the principles, concepts and tools of the customer experience management rather well. The student has rather good knowhow in applying the principles, concepts and tools of digital marketing. He/she participates in the study process and shows some analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. The assignments are mostly performed according to the instructions.

Very good (4)
The student is able to apply the principles the principles, concepts and tools of the customer experience management quite well. The student has good knowhow in applying the principles, concepts and tools of digital marketing. He/she participates in the study process and shows some analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. All assignments are mostly performed according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)
The student is able to apply the principles the principles, concepts and tools of the customer experience management well. The student has good knowhow in applying the principles, concepts and tools of digital marketing. He/she actively participates in the study process and shows analytical, reflective and critical approach in his/her activities. The student has good command on the principles and practices of project work, project communication and business communication. The assignments are mostly performed according to the instructions.

Assessment criteria, approved/failed

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments given in the course.

Further information

Notice that you should have studied digital marketing or have practical experience from worklife before joining the study unit.