Business Research and Development Methods (5 op)
Toteutuksen tunnus: YAMK186-3001
Toteutuksen perustiedot
Ilmoittautumisaika
02.10.2023 - 31.10.2023
Ajoitus
09.01.2024 - 24.04.2024
Laajuus
5 op
Virtuaaliosuus (op)
4 op
T&K-osuus
3 op
Toteutustapa
20 % Lähiopetus, 80 % Etäopetus
Yksikkö
Ylempi AMK-koulutus
Opetuskielet
- Englanti
Paikat
0 - 70
Opettaja
- Marika Tuomela-Pyykkönen
- Tanja Suomalainen
Opiskelijaryhmät
-
T31DY23SMaster of Digital Business Management, autumn 2023
-
R31YD23SMaster of Managing Sustainability and Systems Change, autumn 2023
Tavoitteet
This course is an essential part in the overall learning process during Master studies. The main objective of this course is to introduce the main concepts and methods of business research and development activities. These include the most practical terms and ideas applied in Master studies as well as in the Master thesis process. Students get practical knowledge and skills on selecting and defining the business development problem in the case company.
Main competences on the course: operating in a workplace, learning to learn, ethics
Oppimateriaalit
Yin. R.K. 2016. Qualitative research from start to finish. 2nd ed. New York. The Guilford Press.
Beverland M. and Lindgreen A. 2021. What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971-2006. Industrial Marketing Management, 39, pp. 56-63.
Additional literature consists of relevant scientific publications and books recommend by the teacher or suggested by the students in their assignments.
Arviointiasteikko
H-5