Study Guide

Objective

Having completed this study unit,
• You can identify the potentials of social media in developing partnerships and building brands.
• You can set goals for the sales and marketing of sports in social media and evaluate their realization.
• You can use a variety of social media tools and channels in sales and marketing.

Content

Theme 1. Partnership development and brand building.

Theme 2. Setting goals for the sales and marketing of sports in social media and evaluating their realization.

Theme 3. Social media tools, channels and target groups in sales and marketing.

Location and time

14 Theme:
mo 4.4. 12:30-14:30 Starting info for study course Teams RV, TN

th 7.4. 12:30-14:30 Social media channels and marketing tools Teams RV

15 Theme:
mo 11.4. 12:30-14:30 The role of social media in partnership agreements Teams TN

wed 13.4. 12:30-14:30 Defining social media target groups Teams RV

16 Theme:

wed 20.4. 12:30-14:00 Social media as a brand builder Teams TN

th 21.4. 12:30-14:00 Setting goals for social media marketing and sales Teams RV

17 Theme:
tu 26.4. 12:30-14:00 Presentation of good examples of brand development Teams TN

wed 27.4. 12.30–14.00 Measuring and monitoring the results of social media marketing
Teams RV

18 Theme:

th 5.5. 14:00-16:00 Sparring times (for group reservation) Teams or live at Jokiväylä RV

19 Theme:
tu 10.5. 14:00-16:00 Sparring times (for group reservation) Teams or live at Jokiväylä RV

fr 13.5. 8:00-10:00 Study groups presentations Jokiväylä 11, Rovaniemi RV, TN
10:00-12:00 Study groups presentations Jokiväylä 11, Rovaniemi RV, TN

Further information

Content:
Theme 1. Partnership development and brand building.

Theme 2. Setting goals for the sales and marketing of sports in social media and evaluating their realization.

Theme 3. Social media tools, channels and target groups in sales and marketing.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Level 1
Social Media in Developing Partnerships:
You are able to identify the role of social media in building partnerships.

Social Media Tools, Channels and Target Groups:
You can name different target groups and the social media communication channels they use.

You recognize and know how to use the basic tools in social media.
You are able to set simple goals for sales and marketing through social media and evaluate their realization.
Sales and Marketing through Social Media:

Level 2
Social Media in Developing Partnerships:
You can systematically use social media to build partnerships.

Social Media Tools, Channels and Target Groups:
You can identify different target groups and the social media communication channels they use.

You can use different social media tools.

Sales and Marketing through Social Media:
You are able to set diverse goals for sales and marketing through social media and evaluate their realization.

Assessment criteria, good (3)

Level 3
Social Media in Developing Partnerships:
You can utilize social media in many goal-oriented ways to build partnerships.

You are able to identify the role of social media in building a brand.

Social Media Tools, Channels and Target Groups:
You can choose the appropriate social media communication channels to reach different target groups.

You can use different social media tools and justify your choices.

Sales and Marketing through Social Media:
You can set diverse qualitative and quantitative goals for sales and marketing through social media and evaluate the achievement of the goals from different perspectives.

Level 4
Social Media in Developing Partnerships:
You are able to use social media in a variety of ways to build partnerships in a goal-oriented and evaluative way.

You can use social media to build a brand.

Social Media Tools, Channels and Target Groups:
You can purposefully use different communication channels to reach different target groups.

You can use a variety of social media tools in versatile ways.

Sales and Marketing through Social Media:
You can set diverse qualitative and quantitative goals for sales and marketing through social media, justify your actions, and evaluate the achievement of the goals from different perspectives.

Assessment criteria, excellent (5)

Level 5
Social Media in Developing Partnerships:
You can critically and in a goal-oriented manner evaluate different options in social media and apply those in a variety of ways in building partnerships.

You know how to use social media in a versatile and goal-oriented way in building a brand.

Social Media Tools, Channels and Target Groups:
You can purposefully and critically examine the utilization of different communication channels for the needs of different target groups.

You know how to use the most suitable social media tools in a versatile and justified way.

Sales and Marketing through Social Media:
You can set and follow-up diverse qualitative and quantitative goals for sales and marketing through social media. You can analyze and justify your actions, and evaluate the achievement of the goals from different perspectives. You can edit and propose changes.