Managing e Tourism (5cr)

Evaluation scale

H-5

Objective

..The student understands the strategic management dimension of electronic business in tourism and service business and is able to utilize the knowledge of business at every step. The student can responsibly manage and complete the basics of an electronic purchase project from beginning to end. In this context he or she is able to monitor internal as well as external business processes. The student is able to find creative solutions in unexpected situations in project implementation and proactively take into account changes at a glocal level.The student knows how to observe, collect and analyse information intourism and service business. In addition the student utilizes information inthe company and in the network value chain. He or she understands the importance of Enterprise Resource Planning as part of the business.

Content

Content
Part I:
- architecture of electronic environment (Enterprise Architecture, EA)
- Case Customer Relationship Management (CRM)

Part II:
- Enterprise Resource Planning (ERP)

- Case Travius (ERP)

Part III:
- information utilization as business intelligence (includes big data)

- foresight (examples like block chain)

Location and time

Schedule for Adobe Connect meetings:
Mon 24 May, 17-18.30 kickoff
Mon 7 June, 17-18.30: coaching
Mon 9 August, 17-18.30: coaching
Mon 23 August, 17-18.30: feedback

Materials

On Moodle

Teaching methods

Online course including online sessions via Adobe Connect virtual classroom, virtual collaboration, individual and group work. Visiting lecturers and presenters from the tourism and technology business.

Student workload

Tasks:
1. Evaluate level of etourism knowhow - 30 minutes
2. Travius exercises - 10 hours
3. Theory and quizzes:
Enterprise Architecture: 10 hours
Enterprise Resource Planning: 10 hours
eTourism Future and its implications: 10 hours
4. Reaction paper + peer feedback: 30 hours
5. Final report + self and peer evaluation: 45 hours

Assessment criteria, satisfactory (1)

Satisfactory skills:

The student has basic understanding of the strategic management dimension of electronic business in tourism and is able to utilize the knowledge of business satisfactorily. The student can manage the basics of an electronic purchase project. In this context he or she is able to recognise internal as well as external business processes. The student is able to find some solution in unexpected situations in project implementation and recognize changes at a glocal level. The student knows basics of how to observe, collect and analyse information in a tourism business. In addition the student is able to find some information in the company and the network value chain. He/she understands the significance of Enterprise Resource Planning and Customer Relationship Management in managing a tourism company. The student participates in the study unit showing limited analytical, reflective and critical approach in his/her activities. All the assignments are performed mostly according to the instructions.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit

Assessment criteria, good (3)

Good skills:

The student has understanding of the strategic management dimension of electronic business in tourism and is able to utilize the knowledge of business. The student can manage and complete the basics of an electronic purchase project from beginning to end. In this context he or she is able to monitor internal as well as external business processes. The student is able to find quite creative solutions in unexpected situations in project implementation and proactively take into account changes at a glocal level. The student knows how to observe, collect and analyse information in a tourism business. In addition the student is able to find information in the company and the network value chain. He/she understands well the significance of Enterprise Resource Planning and Customer Relationship Management in managing a tourism company.
The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed mostly according to the instructions.

Assessment criteria, excellent (5)

Excellent skills:
The student has a holistic understanding of the strategic management dimension of electronic business in tourism and is able to utilize the knowledge of business at every step. The student can responsibly manage and complete the basics of an electronic purchase project from beginning to end. In this context he or she is able to monitor internal as well as external business processes. The student is able to find creative solutions in unexpected situations in project implementation and proactively take into account changes at a glocal level.
The student knows well how to observe, collect and analyse information in a tourism business. In addition the student is able to utilize information in the company and the network value chain. He/she understands very well the significance of Enterprise Resource Planning and Customer Relationship Management in managing a tourism company. The student participates in the study unit actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Assessment criteria, approved/failed

Fail: The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Further information

The student should have basic knowledge and skills of digital marketing, sales and distribution as well as key and supportive processes in tourism business.