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International Marketing (5 op)

Toteutuksen tunnus: R301DL67OJ-3003

Toteutuksen perustiedot


Ilmoittautumisaika
01.10.2022 - 12.02.2023
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
13.02.2023 - 16.04.2023
Toteutus on päättynyt.
Opintopistemäärä
5 op
Lähiosuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tradenomikoulutus, liiketalous R
Opetuskielet
englanti
Paikat
0 - 50
Koulutus
International Business
Opettajat
Tuija Kuisma
Anne Tolvanen
Vastuuopettaja
Anne Tolvanen
Ryhmät
R31D21S
International Business (full time day studies) Rovaniemi autumn 2021
Opintojakso
R301DL67OJ

Arviointiasteikko

H-5

Tavoitteet

The student understands basic principles of global marketing and knows the global marketing environment and he/she is able to operate in it.
The student is able to deliver marketing strategies for international target groups. He/she understands the meaning of cultures and international networks from a marketing perspective and he/she is able to actively participate in international marketing projects.
The student understands responsible global consumer perspective and he/she understands how it impacts the future of marketing.

Competences: Internationality and Multiculturalism Competence, Marketing and Sales Competence

Sisältö

- Understanding and analysing of global markets

- Planning of international marketing

- Networking skills and leadership in networks

- Cross-cultural knowledge in international marketing

- Global consumer

Arviointikriteerit, tyydyttävä (1)

Level 1
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in simple contexts. He/she understands opportunities and challenges of international markets.

Level 2
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in different contexts. He/she understands opportunities and challenges of international markets.

Arviointikriteerit, hyvä (3)

Level 3
The basic principles of global marketing
The student is able to utilise different marketing methods in international marketing.
He/she is able to analyse opportunities and challenges of international markets.

Level 4
The basic principles of global marketing
The student is able to evaluate and utilise different marketing methods in international marketing.
He/she is able to utilise opportunities and challenges of international markets.

Arviointikriteerit, kiitettävä (5)

Level 5
The basic principles of global marketing
The student is able to critically evaluate and utilise different marketing methods in international marketing.
He/she is able to evaluate and utilise opportunities and challenges of international markets

Esitietovaatimukset

NULL

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