International Marketing (5 op)
Toteutuksen tunnus: R301DL67OJ-3003
Toteutuksen perustiedot
- Ilmoittautumisaika
- 01.10.2022 - 12.02.2023
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 13.02.2023 - 16.04.2023
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Tradenomikoulutus, liiketalous R
- Opetuskielet
- englanti
- Paikat
- 0 - 50
- Koulutus
- International Business
- Opettajat
- Tuija Kuisma
- Anne Tolvanen
- Vastuuopettaja
- Anne Tolvanen
- Ryhmät
-
R31D21SInternational Business (full time day studies) Rovaniemi autumn 2021
- Opintojakso
- R301DL67OJ
Arviointiasteikko
H-5
Tavoitteet
The student understands basic principles of global marketing and knows the global marketing environment and he/she is able to operate in it.
The student is able to deliver marketing strategies for international target groups. He/she understands the meaning of cultures and international networks from a marketing perspective and he/she is able to actively participate in international marketing projects.
The student understands responsible global consumer perspective and he/she understands how it impacts the future of marketing.
Competences: Internationality and Multiculturalism Competence, Marketing and Sales Competence
Sisältö
- Understanding and analysing of global markets
- Planning of international marketing
- Networking skills and leadership in networks
- Cross-cultural knowledge in international marketing
- Global consumer
Arviointikriteerit, tyydyttävä (1)
Level 1
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in simple contexts. He/she understands opportunities and challenges of international markets.
Level 2
The basic principles of global marketing:
The student understands the basic principles of international marketing and is able to apply them in different contexts. He/she understands opportunities and challenges of international markets.
Arviointikriteerit, hyvä (3)
Level 3
The basic principles of global marketing
The student is able to utilise different marketing methods in international marketing.
He/she is able to analyse opportunities and challenges of international markets.
Level 4
The basic principles of global marketing
The student is able to evaluate and utilise different marketing methods in international marketing.
He/she is able to utilise opportunities and challenges of international markets.
Arviointikriteerit, kiitettävä (5)
Level 5
The basic principles of global marketing
The student is able to critically evaluate and utilise different marketing methods in international marketing.
He/she is able to evaluate and utilise opportunities and challenges of international markets
Esitietovaatimukset
NULL