Marketing Project (5op)

Arviointiasteikko

H-5

Tavoitteet

The student is able to identify the customer and their needs in order to make a suitable marketing plan for implementation. He/she is able carry out a marketing project for a customer or a business commissionaire. He/she is able to utilise current marketing tools. The student is able to apply project management tools in creating and implementing a marketing project case.

Sisältö

- marketing plan and implementation

- marketing project

- current marketing tools: social media and SEO

- customer oriented marketing project

- project management tools in the context of marketing

Oppimateriaalit

Material is provided during the study unit implementation
• Online materials
• Moodle –materials

Topics to include, but not limited to:
- marketing plan and implementation
- marketing project
- current marketing tools: social media and SEO
- customer oriented marketing project
- project management tools in the context of marketing

Opetusmenetelmät

The student is able to identify the customer and their needs in order to make a suitable marketing plan for implementation. He/she is able carry out a marketing project for a customer or a business commissionaire. He/she is able to utilize current marketing tools. The student is able to apply project management tools in creating and implementing a marketing project case.

Harjoittelu- ja työelämäyhteistyö

The project is carried out as part of a real work life marketing campaign.

Arviointikriteerit, tyydyttävä (1)

Satisfactory (1)
Good (3)
Excellent (5)

The student is able to contribute in planning and implementing a marketing project. He/she is able to recognise knowledge and skills needed in creating solutions for the given marketing project case.

He/she is able to take into account the customer’s needs.

Arviointikriteerit, hyvä (3)

The student is able to give a significant input and apply critical thinking in planning and implementing a marketing project for a customer. He/she is able to apply gained knowledge and skills in creating solutions for the given marketing project case.

Arviointikriteerit, kiitettävä (5)

The student is able to efficiently plan and implement a marketing project for a customer. He/she is able to apply gained knowledge and skills in creating relevant and justified solutions for the given marketing project case.

Esitietovaatimukset

NULL