Business Model Innovations and Leadership (10cr)

Evaluation scale

H-5

Objective

The learning objectives of the course is to develop the student’s knowledge and ability to apply business model innovation as a value creation and value innovation strategy. E.g., generation of new products and services, new profit channels and the creation of new markets in a globally competitive business environment. To develop the student ability to analyze a business model to recognize its various components and development options. To carry out demanding specialist tasks independently in such areas as, the assessment of the performance of a firm’s business model innovation using identified performance metrics and leading business model innovation processes of a firm.

Execution methods

Learning approach
Although lectures, discussions and exercises will be used the learning approach of the course will be founded on problem and experiential based learning where knowledge and skills developments is made through application in a real-world setting.
Therefore, the learning process will be students driven. The problem solving and innovation skills would be encouraged and nurtured as a core part of the learning process and outcome. The course is designed to be very participative and students would be able to develop theoretical and practical insights on business model innovation and its application as a core part of the strategic management of the business.
Learning groups
Learning groups will be established from day one and will be used to support group s learning and for working on the integrative project that will be assigned to each group.
Development project
Each groups, as an essential part of fulfilling the course requirement will carry out a development project. The project will give groups the opportunity to carryout business model analysis on their firm or on a chosen case firm of the group s choice. Through the development task, groups would be able to provide innovative insights on how the firm can enhance the performance of its business model innovation to achieve higher profit margins and sustainability.
In addition, the project will be an opportunity for the groups to apply concepts and tools presented in the lecture sessions

Accomplishment methods

Team and individual assignments

Content

The new competitive environment competitive measures
Business model
Business model analysis
Business model innovation
Types of business model innovation
Incremental/Distinctive/Disruptive business model innovation
Digital transformation
Business model innovation and industry profits
Business model Innovation performance metrics
Business model growth model and business model innovation
Business model Innovation environment
The role of international environmental factors on a firm s ability to appropriate its BMI at the international and global contexts
The role governments play in value appropriation.
Profit appropriation through internationalization of the business model
Analysis of appropriation of the business model and business model innovation through internationalization
Leadership implications of business model innovation.

Materials

- Amit Raphael and Zott Christoph 2010. Business Model Innovation: Creating value in time of change. Working paper W-P, July 2010.
- Allan Afuah 2014. Business Model Innovation. ROUTLEDGE.
- Saul Kaplan 2012. The Business Model Innovation Factory: How to Stay Relevant When the World Is Changing. John Wiley & Sons.
- David J. Teece. 2013. Competing through innovation. Edward Elgar Publishing Ltd.
- David J. Teece. 2010. Business Models, Business Strategy and Innovation. Long Range Planning 43, 172-194
- Elke den Ouden; 2012. Innovation design. Creating value for people, organization and society, springer.
- Marc de Jong, Nathan Marston, and Erik Roth; 2015. The eight essentials of innovation. McKinsey Quarterly, April 2015.
- Nicolai J. Foss, Tina Saebi (EDT) Business Model Innovation. Oxford University Press, 2015.

Teaching methods

Learning approach
Although lectures, discussions and exercises will be used the learning approach of the course will be founded on problem and experiential based learning where knowledge and skills developments is made through application in a real-world setting.
Therefore, the learning process will be students driven. The problem solving and innovation skills would be encouraged and nurtured as a core part of the learning process and outcome. The course is designed to be very participative and students would be able to develop theoretical and practical insights on business model innovation and its application as a core part of the strategic management of the business.
Learning groups
Learning groups will be established from day one and will be used to support group s learning and for working on the integrative project that will be assigned to each group.
Development project
Each groups, as an essential part of fulfilling the course requirement will carry out a development project. The project will give groups the opportunity to carryout business model analysis on their firm or on a chosen case firm of the group s choice. Through the development task, groups would be able to provide innovative insights on how the firm can enhance the performance of its business model innovation to achieve higher profit margins and sustainability.
In addition, the project will be an opportunity for the groups to apply concepts and tools presented in the lecture sessions

Assessment criteria, satisfactory (1)

The assessment criteria are the following:
Grade 0: The student did not submit the course assignments or these assignments did not meet the minimal quality requirements presented in the class.
Grades 1-2: The student has delivered the assignments, which are prepared generally according to the defined requirements. The student understands mostly correctly the subject matter concepts and is able to apply them. However, there is a room for development in the content of the assignments. Business challenges and recommendations are rather general and are not elaborated in details.

Assessment criteria, good (3)

Grades 3-4: The student has delivered the assignments, which are prepared according to the requirements presented in the class. The student understand very well the subject matter concepts and is able to apply them correctly. The student also understands well the role of business model innovation in the growth, profitability and competitiveness of the firm. Additionally, the student is able to give useful development recommendations utilizing his/her knowledge and skills on the subject.

Assessment criteria, excellent (5)

Grade 5: The student has delivered the course assignments and these are prepared according to the requirements presented in the class. The student understand deeply the subject matter concepts and is able to apply them correctly. The student also understands well and is able to analyze critically different factors in the design and implementation of customer experience strategy in the case company. In addition, the student is able to propose ideas for the conversion of the current business

Qualifications

NULL