Opinto-opas

Osaamistavoitteet

The student understands the significance of designing tourism products and services as part of sustainable tourism business. He/she gains knowledge of future-oriented approaches when designing tourism products and services. In addition, he/she familiarises him/herself with sustainable high-end tourism products, circular economy and sustainable innovations. The student knows the key concepts of product and service design in tourism and has basic readiness to design both innovative and experiential products and services by using various design tools and methods. The student takes into consideration networking and sustainable chain management in designing process.

This study unit is interlinked with Sustainable Pricing and Profitability Planning.

Sisältö

• Significance of product and service design as part of sustainable tourism business
• Future-oriented approaches to product and service design in tourism
• Key concepts and various tools related to designing products and services in tourism
o customer persona, experiential customer journey, prototyping, product cards for different use
• Circular economy and sustainable innovations in tourism
• Sustainable high-end tourism products
• Networks and sustainable chain management in tourism
• Practical sustainable design project commissioned by a tourism company/organisation

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2)
The student has a limited understanding of the significance of service and product design as part of sustainable tourism business. He/she has satisfactory knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself superficially in circular economy and sustainable innovations. The student has some difficulties in applying creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons passively and shows vague analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Poor (1)
The student has a very limited understanding of the significance of service and product design as part of sustainable tourism business. He/she has vague knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself very superficially in circular economy and sustainable innovations. The student has major difficulties in applying creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons very passively and shows no analytical, reflective and critical approach in his/her activities. The assignments are completed but not always performed according to the instructions and deadlines.

Fail (0)
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.


These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Arviointikriteerit, hyvä (3)

Very good (4)
The student understands very well the significance of service and product design as part of sustainable tourism business. He/she has very good knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in circular economy and sustainable innovations very well. The student is mostly able to apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.

Good (3)
The student understands well the significance of service and product design as part of sustainable tourism business. He/she has good knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in a good manner in circular economy and sustainable innovations. The student is mostly able to apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons rather actively and shows somewhat analytical, reflective and critical approach in his/her activities. Most of the assignments are performed according to the instructions.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The student fully understands the significance of service and product design as part of sustainable tourism business. He/she has profound knowledge of future-oriented approaches to tourism product and service design and related tools and methods. In addition, he/she has familiarised him/herself in circular economy and sustainable innovations in an excellent manner. The student is able to fully apply creative skills to generate innovative ideas in the design process based on the principles of responsible tourism business. The student participates in the contact lessons very actively and shows deep analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions and deadlines.