Tiedolla johtaminenLaajuus (5 op)
Tunnus: R301DL73OJ
Laajuus
5 op
Osaamistavoitteet
The student understands the principles and processes of Competitive Intelligence.
The student understands the most common techniques used in Competitive Intelligence and he/she is able to apply them into real life cases.
The student is aware of tools used in Competitive Intelligence and he/she recognises the role it plays in modern companies.
The student is able to monitor markets and do basic business forecasting.
Competences: Learning to learn Competence, Economics and Financial Management Competence, Marketing and Sales Competence
Sisältö
- Principles, processes and role of Competitive Intelligence
- Common techniques and how to apply them to real life cases
- Tools of Competitive Intelligence
- Information gathering and analysing
- Market monitoring
- Forecasting
- Weak signals
Arviointikriteerit, tyydyttävä (1)
Level 1
Principles, processes and role of Competitive Intelligence:
The student knows the principles and processes of competitive intelligence and he/she is able to apply competitive intelligence techniques and tools into practice.
The student is aware of the role of competitive intelligence in business and he/she is able to do basic market monitoring and forecasting.
Level 2
Principles, processes and role of Competitive Intelligence:
The student has a rising understanding of the principles and processes of competitive intelligence and he/she is able to apply competitive intelligence techniques and tools into practice.
He/she is able to analyse and utilise competitive intelligence techniques and tools into practice. He/she is able to do market monitoring and forecasting and make conclusions based on the information gathered.
Arviointikriteerit, hyvä (3)
Level 3
Principles, processes and role of Competitive Intelligence:
The student understands the principles and processes of competitive intelligence.
He/she is able to analyse and utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to do market monitoring and forecasting and make justified conclusions based on the information gathered.
Level 4
Principles, processes and role of Competitive Intelligence:
The student has a wide understanding of the principles and processes of the competitive intelligence.
He/she is able to evaluate and utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to justify and analyse the results of market monitoring and forecasting.
Arviointikriteerit, kiitettävä (5)
Level 5
Principles, processes and role of Competitive Intelligence:
The student has a command of the principles and processes of the competitive intelligence.
He/she is able to critically evaluate and successfully utilise appropriate competitive intelligence techniques and tools into practice. He/she is able to do critically analyse the results of market monitoring and forecasting.