Study Guide

Objective

The learning objectives of the course are to develop the student’s knowledge and competence to apply business model innovation as a value creation and value innovation strategy. E.g., generation of new products and services, new profit channels and the creation of new markets in a globally competitive business environment. To develop the student’s competence to analyze a business model to recognize its various components and development options. To carry out demanding specialist tasks independently in such areas as, the assessment of the performance of a firm’s business model innovation using identified performance metrics and leading business model innovation processes of a firm.

Main competences on the course: proactive development, sustainable development, internationality and multiculturalism

Content

- Competitive Business Environment
- Business Model Innovation
- Leadership in Business Model Innovation

Assessment criteria, satisfactory (1)

1-2: The student
- understands mostly correctly the subject matter concepts and is able to apply them. However, there is a room for development in the content of the assignments. Business challenges and recommendations are rather general and are not elaborated in details.

Assessment criteria, good (3)

3-4: The student
- understands very well the subject matter concepts and is able to apply them into the working life.
- understands well the role of business model innovation in the growth, profitability and competitiveness of the firm.
- is able to give useful development recommendations utilizing his/her knowledge and skills on the subject.

Assessment criteria, excellent (5)

5: The student
- understands deeply the subject matter concepts and is able to apply them into the working life.
- understands well and is able to analyze critically different factors in the design and implementation of customer experience strategy in the case company.
- is able to propose ideas for the conversion of the current business.