Matkailun yritystoimintaLaajuus (5 cr)

Objective

The student understands the basic functions and concepts and processes of a tourism company. After taking the course, the student understands the importance of tourism business in society. In addition, the student can describe the basic functions of a tourism company and understand the basics of a profitable tourism business.

Content

The central content of the course includes e.g. - the importance of business in society - external and internal entrepreneurship - operating concept and business idea - the basic business model and processes - stakeholders and networking - business forms - marketing and customer-oriented approach

Assessment criteria, satisfactory (1)

The student satisfactorily understands the basic functions and concepts and processes of a tourism company. He satisfactorily understands the importance of tourism business in society. In addition, the student can satisfactorily describe the basic functions of a travel company and understand the basics of a profitable travel business.

Assessment criteria, good (3)

The student understands well the basic functions and concepts and processes of a tourism company. He understands well the importance of tourism business in society. In addition, the student is able to describe well the basic functions of a tourism company and understands well the basics of a profitable tourism business.

Assessment criteria, excellent (5)

The student has a commendable understanding of the basic functions and concepts and processes of a tourism company. He commendably understands the importance of tourism business in society. In addition, the student can admirably describe the basic functions of a tourism company and understand admirably the basics of a profitable tourism business. The student demonstrates justified critical thinking in assignments.

Materials

To be announced in the Study period