Uusi luksus Service DesignLaajuus (5 op)

Osaamistavoitteet

Having completed this study unit
· You understand the potential and the significance of designing new luxury tourism services and products to support regenerative nature-tourism in the Northern environments.
· You are familiar with of future-oriented approaches when designing innovative new luxury tourism products and services.
· You are familiar with the requirements of new luxury tourism products and services set by Visit Finland e.g. service excellence, authenticity, attractiveness, responsibility, safety, inclusivity, accessibility and scalability.
· You know the key concepts of product and service design processes in tourism.
· You are able to design innovative new luxury tourism products and services by using various design tools and methods.
· You are able to take into consideration networking and chain management in the designing process.

Competences:

Sisältö

Content:
• potential and significance of new luxury tourism as part of regenerative nature tourism in the northern environments
• significance of product and service design as part of new luxury tourism business
• product and service requirements introduced by Visit Finland for new luxury tourism products and services
• future-oriented approaches to product and service design in tourism
• key concepts and various tools related to designing products and services in tourism (e.g. customer persona, experiential customer journey, prototyping, product cards for different use)
• networks and chain management within new luxury tourism
• practical new luxury tourism design project commissioned by a tourism company/organisation

Arviointikriteerit, tyydyttävä (1)

Poor (1)
Designing New Luxury Tourism Services and Products:
You understand the potential and the significance of designing new luxury tourism services and products to support regenerative nature-tourism in the Northern environments.
You are able to identify the future-oriented approaches when designing innovative new luxury tourism products and services.
You are able to describe the requirements of new luxury tourism products and services.
You are able to describe the key concepts of product and service design processes in tourism.
You are able to design innovative new luxury tourism products and services by using various design tools and methods according to instructions.
You are able to take into consideration networking and chain management in the designing process.

Satisfactory (2)
Designing New Luxury Tourism Services and Products:
You understand and give examples of the potential and the significance of designing new luxury tourism services and products to support regenerative nature-tourism in the Northern environments.
You are able to describe future-oriented approaches for designing innovative new luxury tourism products and services.
You are able to explain and give examples of the requirements for new luxury tourism products and services.
You are able to explain the key concepts of product and service design processes in tourism.
You are able to design innovative new luxury tourism products and services by using various design tools and methods.
You are able to apply networking and chain management principles in the design process.

Arviointikriteerit, hyvä (3)

Good (3)
Designing New Luxury Tourism Services and Products:
You have an overall understanding of the potential and the significance of designing new luxury tourism services and products to support regenerative nature-tourism in the Northern environments.
You understand and apply future-oriented approaches to design innovative new luxury tourism products and services.
You understand and are able to apply the requirements to design luxury tourism products and services.
You understand the key concepts of product and service design processes in tourism.
You are able to design innovative new luxury tourism products and services by using design tools and methods in a suitable manner.
You are able to utilize networking and chain management in the designing process.

Very good (4)
Designing New Luxury Tourism Services and Products:
You are able to evaluate the potential and the significance of designing new luxury tourism services and products to support regenerative nature-tourism in the Northern environments.
You are able to utilize future-oriented approaches to design innovative new luxury tourism products and services.
You are able to utilize the requirements to design luxury tourism products and services.
You have an overall understanding of the key concepts in product and service design processes in tourism.
You are able to analyze the outcome of the design of the innovative new luxury tourism products and services and make conclusions.
You are able to analyze the opportunities and risks of networking and chain management in the designing process.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
Designing New Luxury Tourism Services and Products:
You are able to foresee the potential and the significance of designing new luxury tourism services and products to support regenerative nature-tourism in the Northern environments.
You understand the importance of and meaning of future-oriented approaches to design innovative new luxury tourism products and services.
You are able to analyze how the requirements and the new design luxury tourism products and services meet.
You have a command of the key concepts in product and service design processes in tourism.
You are able to analyze the outcome of the design of the innovative new luxury tourism products and services and give suggestions.
You understand the importance of networking and chain management on the design process.