Kohdekokemuksen muotoiluLaajuus (5 op)

Osaamistavoitteet

Having completed this study unit
· You know the core concepts and theories in the destination management.
· You can distinguish, analyse and evaluate current success factors and challenges related to managing, marketing and branding destinations and developing destination experiences according to the principles of the sustainable and smart tourism business.
· You have a holistic view of the competitive destination experience management
and its complexity due to globalisation.

Competences:

Sisältö

Content:
• competitive DMOs and destinations
• networks and strategic planning in destinations
• branding and marketing destinations
• developing innovative destination experiences
• sustainable and smart destinations

Arviointikriteerit, tyydyttävä (1)

Poor (1)
The Core Concepts and Theories in The Destination Management:
You are able to describe the core concepts and theories in the destination management.
You are able to identify, analyse and evaluate some current success factors and challenges related to managing, marketing and branding destinations and developing destination experiences according to the principles of the sustainable and smart tourism business.
You are able to identify the interconnected parts of the competitive destination experience management and its complexity due to globalisation.

Satisfactory (2)
The Core Concepts and Theories in The Destination Management:
You are able to explain the core concepts and theories of destination management.
You are able to describe, analyse and evaluate some current success factors and challenges related to managing, marketing and branding destinations and developing destination experiences according to the principles of the sustainable and smart tourism business.
You are able to describe the interconnected parts of the competitive destination experience management and its complexity due to globalisation.

Arviointikriteerit, hyvä (3)

Good (3)
The Core Concepts and Theories in The Destination Management:
You understand the core concepts and theories of destination management.
You understand, analyse and evaluate current success factors and challenges related to managing, marketing and branding destinations and developing destination experiences according to the principles of the sustainable and smart tourism business.
You understand the effects of the interconnected parts of the competitive destination experience management and its complexity due to globalisation.

Very good (4)
The Core Concepts and Theories in The Destination Management:
You have an overall understanding of the core concepts and theories of destination management.
You are able to analyse and evaluate from different perspectives the current success factors and challenges related to managing, marketing and branding destinations and developing destination experiences according to the principles of the sustainable and smart tourism business in real world scenarios.
You are able to evaluate the effects of the interconnected parts of the concept of competitive destination experience management as a concept and its complexity due to globalisation.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The Core Concepts and Theories in The Destination Management:
You are able to evaluate the core concepts and theories in destination management.
You weigh the significance and impact of different success factors and challenges.
You provide well-founded recommendations for improving destination management, marketing, and branding according to the principles of sustainable and smart tourism business.
You are able to foresee the effects of the interconnected parts of the concept of competitive destination experience management as a concept and its complexity due to globalisation.