Vastuullinen matkailuliiketoimintaLaajuus (5 op)

Osaamistavoitteet

Having completed this study unit
· You know the basic theories related to sustainability and sustainable development.
· You can differentiate in theory and in practice sustainable, responsible and regenerative tourism and learn from relevant best practices.
· You know the most common business models, earning logics as well as the key processes in the tourism sector from the SME’s perspective.
· You can use the business model canvas as a tool to analyse tourism SMEs in practice.
· You can identify sustainable business opportunities and challenges within the local, regional, national and international tourism operating environments from the tourism SME’s perspective.
· You familiarise yourself with sustainability communication and become aware of the pitfalls of greenwashing.

Competences:

Sisältö

Content:
• basics of sustainability and sustainable development and related theories
• current issues and best practices within sustainable, responsible tourism and regenerative tourism
• basics of business models, earning logics and key processes of typical SMEs in the tourism sector
• learning from the best practices of sustainable/responsible/regenerative tourism business models and earning logics through company visits and sharing views with sustainable entrepreneurs
• sustainable business development tools e.g. SDGs, versatile certifications and STF Label
• opportunities and challenges of sustainable business development in the tourism industry from the perspective of SMEs
• basic elements of sustainability communication

Arviointikriteerit, tyydyttävä (1)

Poor (1)
Basics of Sustainable Tourism Business:
You can recall the definitions and key concepts of sustainability and sustainable development.
You can recall the definitions and examples of sustainable, responsible, and regenerative tourism.
You can recall the common business models, earning logics, and key processes in the tourism sector.
You can recall the components of the business model canvas when analyzing tourism SMEs.
You can point out examples of sustainable business opportunities and challenges in various tourism operating environments from the tourism SME’s perspective.

Satisfactory (2)
Basics of Sustainable Tourism Business:
You can explain the definitions and key concepts of sustainability and sustainable development.
You can explain the differences between sustainable, responsible, and regenerative tourism and describe examples of them.
You can describe how common business models and earning logics work in the tourism sector.
You understand the contents of the different components of the business model canvas when analyzing tourism SMEs.
You can describe examples of sustainable business opportunities and challenges in various tourism operating environments from the tourism SME’s perspective.

Arviointikriteerit, hyvä (3)

Good (3)
Basics of Sustainable Tourism Business:
You have an understanding of the key concepts of sustainability and sustainable development, and you can apply basic theories to real-world scenarios.
You can apply the principles of sustainable, responsible, and regenerative tourism in different situations.
You have an understanding of the common business models and earning logics in the tourism sector and can apply them.
You understand the contents and meaning of the different components of the business model canvas when analyzing tourism SMEs.
You have an understanding of different sustainable business opportunities and challenges in various tourism operating environments from the tourism SME’s perspective.

Very good (4)
Basics of Sustainable Tourism Business:
You have an overall understanding of the importance of sustainability and sustainable development, and you can apply theories to real-world scenarios.
You can analyze the best practices in sustainable, responsible, and regenerative tourism.
You can analyze the different business models and earning logics in the tourism sector.
You understand the interconnections between the different components of BMC when analyzing tourism SMEs.
You have an understanding of different sustainable business opportunities and challenges in various tourism operating environments from the tourism SME’s perspective and can analyze them.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
Basics of Sustainable Tourism Business:
You have an overall understanding of the importance of the definitions and key concepts of sustainability and sustainable development, and you can evaluate theories to real-world scenarios.
You can critically evaluate the best practices in sustainable, responsible, and regenerative tourism.
You can evaluate the success of different business models and earning logics in the tourism sector.
You can evaluate the overall business strategy of a tourism SME using the business model canvas as well as point out strengths and weaknesses.
You can evaluate the potential of sustainable business opportunities and can foresee the impact of challenges in various tourism environments from the tourism SME’s perspective.

Arviointikriteeri, hyväksytty/hylätty

Approved/failed:
You familiarise yourself with sustainability communication and become aware of the pitfalls of greenwashing.