Luontopohjainen luksusmatkailu

Osaamistavoitteet

Having completed this study unit
· You know the theory and practice of nature-based luxury tourism.
· You know the product-centred and service-oriented views in tourism.
· You are able to identify the various types of nature-based luxury tourism products, services and experiences.
· You know the special elements of the nature-based luxury tourism, which are related to high emphasis on hospitality, experiential elements
and sustainability.
· You know the importance and principles of service quality.
· You know the basics of planning and can implement your knowledge in a small-scale nature-based luxury tourism experience by using
basic design tools such as a customer journey and blueprint.

Competences:

Sisältö

Content:
• principles of nature-based luxury tourism
• concept of sustainable luxury tourism
• product-centred to service-oriented views in tourism
• various types of nature-based luxury tourism products, services and experiences
• elements of the nature-based luxury tourism - hospitality, experiential elements and sustainability
• principles of service quality
• basics of planning and implementing a small-scale nature-based luxury tourism experience
• design tools such as customer journey and blueprint

Arviointikriteerit, tyydyttävä (1)

Poor (1)
Nature-Based Luxury Tourism:
You know the theory and practice of nature-based luxury tourism.
You recognize the product-centred and service-oriented views in tourism.
You identify the various types of nature-based luxury tourism products, services and experiences.
You identify the special elements of the nature-based luxury tourism, which are related to high emphasis on hospitality, experiential elements and sustainability.
You know the principles of service quality and undestand its importance.
You know the basics of planning and are able to implement a small-scale nature-based luxury tourism experience.

Satisfactory (2)
Nature-Based Luxury Tourism:
You explain the theory and practice of nature-based luxury tourism.
You describe the product-centered and service-oriented views in tourism.
You describe the various types of nature-based luxury tourism products, services, and experiences.
You describe the special elements of nature-based luxury tourism, including hospitality, experiential elements, and sustainability with practical examples.
You understand the principles of service quality and its importance.
You understand the basics of planning and are able to implement a small-scale nature-based luxury tourism experience.

Arviointikriteerit, hyvä (3)

Good (3)
Nature-Based Luxury Tourism:
You apply the theory and practice of nature-based luxury tourism to real-world scenarios.
You understand the product-centered and service-oriented views in tourism.
You have an understanding various types of nature-based luxury tourism products, services, and experiences.
You understand the special elements of nature-based luxury tourism, including hospitality, experiential elements, and sustainability.
You implement the principles of service quality in tourism practices.
You plan and execute a small-scale nature-based luxury tourism experience and can evaluate the outcome.

Very good (4)
Nature-Based Luxury Tourism:
You differentiate and classify the theory and practice of nature-based luxury tourism.
You are able to utilize the product-centered and service-oriented views in tourism from multiple perspectives.
You understand the various types of nature-based luxury tourism products, services, and experiences in depth.
You understand in depth the special elements of nature-based luxury tourism, including hospitality, experiential elements, and sustainability.
You utilize the principles of service quality in tourism practices.
You are able to justify the your choices and evaluate the planning and implementation of a small-scale nature-based luxury tourism experience.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
Nature-Based Luxury Tourism:
You can evaluate the theory and practice of nature-based luxury tourism.
You understand the importance of both the product-centered and the service-oriented views in overall development.
You have a holistic understanding of the various types of nature-based luxury tourism products, services, and experiences in depth.
You have a holistic understanding of the integration of hospitality, experiential elements, and sustainability in nature-based luxury tourism.
You evaluate the principles of service quality in tourism practices.
You can critically evaluate the planning and implementation of a small-scale nature-based luxury tourism experience.